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Yoyo Wallet: Entering the Mobile Payment Space in the United States Case Solution

Case Solution & Analysis for Yoyo Wallet: Entering the Mobile Payment Space in the United States by Bryan Hong, Sara Guo.

Complete Case details are given below :

Case Name :      Yoyo Wallet: Entering the Mobile Payment Space in the United States
Authors :           Bryan Hong, Sara Guo
Source :              Ivey Publishing
Case ID :           9B16M122 / W16432
Discipline :        General Management
Case Length :    17 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Yoyo Wallet, a technology start-up headquartered in London, United Kingdom, developed a mobile application for smartphones to facilitate in-store payments and loyalty data collection. Inspired by the success of Starbucks’ loyalty-integrated mobile application, Yoyo Wallet strove to become the ultimate tool for retailers in enhancing customer experience. The company planned to enter the mobile payment industry in the United States; however, Yoyo had to compete with existing wallets (like Apple Pay, Samsung Pay, and Android Pay), navigate through the uncertainty of the industry’s future, and adapt their strategy to the competitive environment in the United States.
 
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Case Solution for Samsung Electronics (A): Entering India
Complete Case details are given below :
Case Name :      Samsung Electronics (A): Entering India
Authors :           Sumit Chakraborty, Shushil Sharma, Sougata Ray
Source :             Ivey Publishing
Case ID :            906M34
Discipline :        Operations Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Samsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the decision of whether Samsung should enter the Indian market.
 
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Case Solution for Sun Life Financial: Entering China
Complete Case details are given below :
Case Name :      Sun Life Financial: Entering China
Authors :           Paul W. Beamish, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            904M66
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sun Life Financial is a large insurance conglomerate with $14.7 billion in annual revenues. The vice-president for China must formulate an approach for his company’s entrance into China. Sun Life has achieved two important milestones: the right to apply for a license and the signing of a Memorandum of Understanding for Joint Venture with China Everbright, a local securities company. The financial vice-president must consider strategic options for entry and choose a city in which to focus his efforts in getting a license. In doing so, he needs to consider Sun Life’s overall priorities, strategic direction, and how he will sell the concept to senior management in Canada.
 
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