Executive

Case Solution for David E. White: Executive Direct Line

Complete Case details are given below :

Case Name :      David E. White: Executive Direct Line
Authors :           Elizabeth M.A. Grasby, Gregory Critchley
Source :             Ivey Publishing
Case ID :            W15130
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.
 
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Case Solution for Johannes Linden: Managing the Global Executive Committee
Complete Case details are given below :
Case Name :      Johannes Linden: Managing the Global Executive Committee
Authors :           Linda A. Hill, Mark Rennella
Source :             HBS Brief Cases
Case ID :            913509
Discipline :        Organizational Behavior
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the Global Executive Committee (GEC): an internal R&D effort to develop cheaper steel for the company’s products has finished a year ahead of schedule. This will translate into a significant reduction in costs across the division. When Linden proposes readjusting revenue expectations and sales targets accordingly, he is surprised to find that the GEC does not agree with him. Among other issues, employee bonuses are involved. Linden, with a reputation for being open and knowledgeable yet sometimes intimidating, tries to convince the committee to come around to his way of thinking.
 
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