Forecasting

Case Solution for E-comics: Forecasting Demand

Complete Case details are given below :

Case Name : E-comics: Forecasting Demand

Authors : Mala Srivastava, Gaurav Thapar

Source : Ivey Publishing

Case ID : W14490

Discipline : Entrepreneurship

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After spending a few years in the corporate world, in 2012, a young entrepreneur in India decided to start up his own venture developing mobile applications that supported interactive comic content. Called TodTales, the innovative e-comic would incorporate music, interactive games and augmented reality in a comic book format that would encourage young children to read. He had raised the initial seed funding from his own and his partner’s personal resources and an angel investor. The prototype was ready for demonstration and received positive responses from parents during a focus group study conducted in Mumbai. With the hope of going commercial by the end of 2014, the founder knew that he should start the next stage of development by convincing prospective investors that his idea had commercial potential and would quickly find a market not only in India but around the world.

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Case Solution for Project Management Analysis in the Internet Forecasting Industry

Complete Case details are given below :

Case Name : Project Management Analysis in the Internet Forecasting Industry

Authors : Owen Hall, Kenneth Ko

Source : Ivey Publishing

Case ID : W12041

Discipline : Operations Management

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

B&W Systems design and distribute a variety of management software products through the Internet and retail outlets such as Best Buy. The company is currently considering the development of an Internet-based forecasting system, and wishes to effectively manage the project. This system is designed specifically for the new start-up or small business owner. The project manager, after consulting with the technical staff and reviewing historical efforts, has developed the task descriptions, time estimates and immediate predecessor (IP) relations. The project manager plans to use existing software components during the development phase as a means of keeping project costs and the overall timeframe within bounds. Nevertheless, multiple task time estimates were formulated due, in part, to the inherent uncertainties associated with software development.

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Case Solution for A-CAT Corp.: Forecasting

Complete Case details are given below :

Case Name : A-CAT Corp.: Forecasting

Authors : Jitendra R. Sharma

Source : Ivey Publishing

Case ID : W13377

Discipline : Operations Management

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A-CAT Corp., a company that produces domestic electrical appliances in a poor region of India, largely caters to the price-sensitive rural market. During the past several months, there has been an alarming dip in sales of its major product, a voltage regulator that is used for varied purposes but most commonly as a protective device for refrigerators and television sets, to protect the latter from the vagaries of load fluctuations and/or frequent power failures, which are a very common phenomenon in the region. At the same time, the production department has been complaining about shortages of spares and components. Placing orders beyond a certain limit for the vital transformers used in most of its products has also stretched the system – whereas the company previously had access to four suppliers of transformers, now there is only one. The vice president has asked the chief operations manager to look into the problem. The operations manager traces the production planning process and its reliance on accurate forecasts. The manager’s job is to collect the data, analyze the data patterns, use forecasting methods, carry out back-testing and submit recommendations to management to solve the problem.

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Case Solution for Harmonizing Demand Forecasting and Supply at Mahindra & Mahindra Ltd.

Complete Case details are given below :

Case Name : Harmonizing Demand Forecasting and Supply at Mahindra & Mahindra Ltd.

Authors : Alok Yadav, Sunil Ashra

Source : Ivey Publishing

Case ID : W13569

Discipline : Operations Management

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Mahindra & Mahindra Ltd., a US$15.4 billion company in 2012, has been the number one tractor manufacturer in India for the last 30 years. The agriculture tractor sale market in India is seasonal in nature and growing. To meet demand, the company has four manufacturing plants and 26 sales offices across the country; their main job is to coordinate supplies between its 800 dealers and the company. The sales offices provide a rolling tractor demand forecast for the current month plus two months in the future; it is used to determine the number and models of tractors to manufacture and to enable placing parts supply orders in advance. The deputy general manager of sales in the company’s Farm Division has been receiving an increasing number of complaints from irate dealers about the irregular and short supply of tractors from the company’s stockyards. This has created stress and low dealer satisfaction. The deputy general manager has decided to improve the demand forecasting of agriculture tractor sales and hence supply management

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Case Solution for Wilkins, A Zurn Company: Demand Forecasting

Complete Case details are given below :

Case Name : Wilkins, A Zurn Company: Demand Forecasting

Authors : Carol Prahinski, Eric Olsen

Source : Ivey Publishing

Case ID : 906D06

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The newly promoted inventory manager wonders if there is an easier, more reliable means of forecasting sales demand. Currently, forecasts are based on the plant manager’s, sales/marketing manager’s, and inventory manager’s knowledge of industry trends, competitive strategies, and sales history. The inventory manager must decide if using statistical forecasting methods would ease the forecasting process and make the forecasts more reliable. Students are exposed to different forecasting techniques, including executive opinion, linear regression, and time series. The data characteristics include seasonality, trend, and random fluctuations.

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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Complete Case details are given below :

Case Name : Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4183

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.

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