India

Case Solution for Maruti Suzuki India Limited: Marketing
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Marketing
Authors :           Sanjeev Prashar, Harvinder Singh, Anshu Katiyar
Source :             Ivey Publishing
Case ID :            W13012
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.
 
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Case Solution for Pricing Telecom Licences in India
Complete Case details are given below :
Case Name :      Pricing Telecom Licences in India
Authors :           Mukherjee Srabanti, Debdatta Pal
Source :             Ivey Publishing
Case ID :            W12509
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On February 2, 2012, the Supreme Court of India cancelled all 122 second-generation (2G) telecom licences issued on or after January 10, 2008 by the Department of Telecommunication (DoT). This judgment, along with the announcement of the National Telecom Policy-2012, forced the DoT to rethink the issue of pricing spectrum, which was earlier bundled with 2G licences. First, was re-auctioning required? If so, what should be the minimum reserve price? Should DoT follow a uniform pricing strategy for all the incumbents, including those whose licences were cancelled? How could it strike a balance between investor apathy and the government’s objective of increasing rural tele-density, given the possibility of a tariff hike after the refarming of spectrum?
 
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Case Solution for Cargill India Pvt.Ltd.
Complete Case details are given below :
Case Name :      Cargill India Pvt.Ltd.
Authors :           Dante Pirouz, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W13338
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cargill Inc., a U.S.-based multinational company, is known for its skills in business-to-business (B2B) marketing. It processes food products and markets them in bulk to large institutional buyers with whom it has a strong customer orientation. However, the head of the refined edible oils business at Cargill India, the company’s fully owned subsidiary, is facing a problem with the parent company’s value proposition around B2B. While developing the annual marketing plans for the next financial year, he finds that the volatility of commodity price movements has made the task of revenue forecasts at Cargill India difficult. This volatility is compounded by frequent changes introduced by the federal government to official regulations governing the edible oil business in India. In order to gain control over the two variables, he is examining the prospect of moving into the business-to-consumer (B2C) space in India. This is a new strategic direction not only for the Indian subsidiary but also for Cargill Inc. Can he achieve buy-in not only from the parent company but also from his own managers? Will he be able to attract marketing professionals who can promote his new brands successfully to the Indian consumer?
 
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Case Solution for Taco Bell: A Mexican-Inspired Restaurant in India
Complete Case details are given below :
Case Name :      Taco Bell: A Mexican-Inspired Restaurant in India
Authors :           Lubna Nafees, Akshay Kumar, Ashok Bajpai, Anoop Chand, Maryne Ann James, Bonney Luke,        Thomas, Jayakrishnan B Nair, Kunal Hazari, Garima Konda
Source :             Ivey Publishing
Case ID :            W14536
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
With four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price in a friendly atmosphere. Its target market was young people with global aspirations and/or experiences who were aware of the brand and willing to try something new. India appeared to be a large and fitting market for this quick service restaurant: a population of more than a billion people, the majority of whom were under 35, growing income levels and increasing tastes for international cuisines. Yet, despite a record-breaking launch in 2010, its retail foot traffic was declining. The addition of vegetarian items to the menu had limited success in luring customers to repeat visits. Were the price changes on the new menu reasonable and consistent with the brand promise Taco Bell had made during its launch? What could be done to sustain the company’s survival in India?
 
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Case Solution for Franklin Templeton India: The Cash Holding Dilemma
Complete Case details are given below :
Case Name :      Franklin Templeton India: The Cash Holding Dilemma
Authors :           Nupur Pavan Bang, Dhruva Raj Chatterji, Vikram Kuriyan
Source :             Ivey Publishing
Case ID :            W12524
Discipline :        Finance
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Franklin Resources Inc. is one of the largest and most respected global fund houses with a presence in India. The case highlights the structure, investment process and philosophy of its fund management team in India. The case presents the specific issue of fund managers holding large amounts of cash during market downturns. There is one school of thought that attributes lower volatility and better risk-adjusted returns with high cash holdings. The other school of thought believes this approach goes against the philosophy of investment management. It believes people give money to fund managers to invest, not to hold in the form of cash. A fund should always be fully invested or nearly fully invested. The chief investment officer at Franklin Templeton India is of the second school of thought and is faced with the challenge of convincing a team of young analysts and managers of its soundness. He presents a set of data to this team and asks them to analyze performance during periods of market downturns in order to arrive at a conclusion.
 
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Case Solution for Regulating Collective Investment Schemes Targeting Agricultural Commodities in India
Complete Case details are given below :
Case Name :      Regulating Collective Investment Schemes Targeting Agricultural Commodities in India
Authors :           Srinivasan Sunderasan
Source :             Ivey Publishing
Case ID :            W13619
Discipline :        Finance
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Potatoes are grown across 130 countries and form the largest non-cereal food crop consumed in large per-capita measures in some of the Eastern European and South American countries. India is the world’s third-largest producer of the crop and is estimated to consume about 25 million tonnes each year. Calcutta-based Sumangal Industries Limited launched a high yield investment program under the banner of the Flexi-Potato Purchase Scheme. Market regulator, Securities and Exchange Board of India (SEBI), took exception to the company’s collecting uncollateralized deposits from the members of the public without due registration, and issued prohibitive orders.This case puts the facts underlying the offering in perspective and conducts a micro-economic analysis to assess the strengths of the business proposition. The statistical analyses reveal that the volatility and predictability of seasonal pricing patterns that the company seeks to exploit may not continue beyond the short-term. Further, the early success of the scheme is likely to attract entry into the segment, thereby squeezing arbitrage margins and enhancing business process costs. This case also lays out facts relating to exogenous influences on the local potato market and encourages policy makers to adequately inform potential investors as a means to empower them to make sound resource allocation decisions. The conclusions of the case could be applied beyond West Bengal, and beyond India, to other agricultural produce and pyramidal investment schemes, qualified by local conditions.
 
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Case Solution for Bella Healthcare India
Complete Case details are given below :
Case Name :      Bella Healthcare India
Authors :           Dorothy Leonard, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4440
Discipline :        International Business
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities. Strengthened by investment in technical training and a shift in culture and mindset, the India team developed and launched its first successful product in 2005 under the guidance of Cherian and American Jeremy Manning, the Bella India director of R&D. Their success led them to a joint product development venture with the parent company, but organizational, technical, and cultural issues resulted in its cancellation. After this disappointing failure, is Bella India ready to lead a new product development project? If so, is the new project proposed by Cherian the right one to recover with?
 
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Case Solution for Cottle-Taylor: Expanding the Oral Care Group in India
Complete Case details are given below :
Case Name :      Cottle-Taylor: Expanding the Oral Care Group in India
Authors :           John A. Quelch, Alisa Zalosh
Source :             HBS Brief Cases
Case ID :            4350
Discipline :        International Business
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern oral-care products in India. Her boss, the VP of Marketing, believes her forecast is too conservative and suggests spending more money on promotions to boost sales by 30%. Patel must develop a new plan to meet this higher growth rate by increasing the advertising budget and revising the distribution of the budget across three targeted advertising messages. She must also consider the regional challenges within India between rural and urban consumers and their willingness to adopt a modern approach to dental care. Students must build a projected income statement and consider the effects of increasing the advertising budget and changing the product mix in favor of higher margin toothbrushes.
 
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Case Solution for Building a Women’s Hospital in Coimbatore, India
Complete Case details are given below :
Case Name :      Building a Women’s Hospital in Coimbatore, India
Authors :           Gaurab Bhardwaj
Source:              Babson College
Case ID:             BAB701
Discipline :        Entrepreneurship
Case Length :    35 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case relates an entrepreneurial effort by Dr. M. Govindarajan and her son Jay Govindarajan to build a high-quality hospital focused on women’s health in Coimbatore, a mid-sized city in India. Despite its recent economic growth, India remains a lower-middle-income country with a poor state of health care for a majority of its people. The entrepreneurs abandon their initial desire to target low-income women, as it proves to be economically unviable. Their focus shifts to higher-income women. With no success in raising funds, the family invests almost all its wealth in the new venture. A chance meeting leads Jay to open a fertility clinic in a neighboring city to generate revenue with plans to open more such clinics in other cities. Dr. Govindarajan expresses an interest in starting a blood bank and a specialized ambulance service. The case ends in June 2011 with the hospital opening delayed by several months. Meanwhile, a competitor has emerged with a name similar to theirs, having hired away some of their medical and paramedical professionals. In response, Jay considers acquiring an expensive machine based on a new technology to gain a competitive edge. Should he buy this machine? Given the larger contextual changes in the economy and the health-care sector, what other decisions should he make?

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