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Case Solution for Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation

Complete Case details are given below :
Case Name :      Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
Authors :           Timothy Craig, Philip Sugai, Lukman Aroean
Source :             Ivey Publishing
Case ID :            W14631
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Crypton Future Media, a music software company based in Sapporo, Japan, developed Hatsune Miku (HM), a singing voice synthesizer software program (Vocaloid). Users entered lyrics and melodies to create songs, which were then sung by Hatsune Miku, a 16-year-old female virtual singer featured on the software packaging.<br><br>Initially targeting professionals, HM unexpectedly caught on among amateurs who produced music, lyrics, artwork and videos, which they shared via websites such as YouTube, Nico Nico Douga and Crypton’s Piapro. Users often worked collaboratively, and by March 2014, Miku had over 110,000 released songs, 170,000 uploaded videos, 1,000,000 created artworks and nearly two million Facebook “likes.” Miku’s popularity led to international media coverage and numerous new business opportunities for Crypton. She held sold out “live” concerts worldwide, starred in her own video game series produced by SEGA Games and was “hired” to advertise for companies including Toyota, Google and Domino’s Pizza.<br><br>Six years after the initial launch, Crypton and its chief executive officer were faced with a series of challenges related to the future development of their virtual idol and the businesses that grew around her.
 
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Case Solution for Yamato Transport: Replicating Japanese Success in Singapore

Complete Case details are given below :
Case Name :      Yamato Transport: Replicating Japanese Success in Singapore
Authors :           Abhishek Aggarwal, Rohit Kadam, Lawrence Loh
Source :             Ivey Publishing
Case ID :            W12569
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Yamato Transport, Japan’s leading parcel delivery company, experienced internationalization and geographical diversification issues. When it launched its operations in Singapore in 2010 with a view to further branching out into Southeast Asia, the company faced challenges owing to different cultural and social landscapes, difficulties penetrating a small and saturated market, and problems hiring manpower aligned with the company’s business model. The key success factors for Yamato Transport in Japan and their applicability in Singapore are analyzed. What will it take for Yamato Transport to succeed in Singapore when pitted against the mighty SingPost?
 
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