Kaul

Case Solution for IBM’s Digital Influence Program
Complete Case details are given below :
Case Name :      IBM’s Digital Influence Program
Authors :           Asha Kaul, Varun Thappa
Source :             Ivey Publishing
Case ID :            W13109
Discipline :        Strategy
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
IBM India was experimenting with social media applications to extend its marketing mix. A social media campaign named Digital Influence was launched to gain market share for the company’s software products, influence groundswell and develop technical evangelists. Within a year, the share of voice and reach for the company’s five software brands increased significantly. However, the company’s marketing and communications director was hesitant to declare victory. Was the model sustainable? What challenges would the company face in the implementation process? Would the plan of operations continue to help the company gain market space and create technical evangelists?
 
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Case Solution for ITC Limited’s Dairy Development Initiative: Corporate Social Responsibilty or Shared Value?
Complete Case details are given below :
Case Name :      ITC Limited’s Dairy Development Initiative: Corporate Social Responsibilty or Shared Value?
Authors :           Vidhi Chaudhri, Asha Kaul
Source :             Ivey Publishing
Case ID :            W13249
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2012, ITC Limited, an Indian conglomerate recognized globally for its sustainability initiatives, was deliberating on how to apply its model of inclusive growth to a new initiative in dairy farming. Known for its expertise in creating innovative business models, ITC had created shared value for societies, businesses and shareholders by leveraging synergies across businesses. However, the expertise required in dairy farming was unexplored, logistical issues loomed large and a lack of clarity surrounded the dairy development’s integration with existing ITC businesses. Because of the complexities involved in diversifying and expanding to a new sector, ITC’s chairman and his leadership team wondered whether they could once again create shared value.
 
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Case Solution for ArcelorMittal in India: Sustainable Partnership Model
Complete Case details are given below :
Case Name :      ArcelorMittal in India: Sustainable Partnership Model
Authors :           Asha Kaul, Vidhi Chaudhri
Source :             Ivey Publishing
Case ID :            W14552
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case explores a public-private partnership initiative on environment education in India, highlighting the strategic, institutional, and reputational implications for corporate social responsibility in an emerging country context. Launched in 2010 with a target to reach 200,000 schools, “Paryavaran Mitra” (Friends of the Environment) was a multi-layered collaboration with three primary and more than 160 secondary partners. The case is positioned in 2013, when the senior manager of corporate responsibility for the firm that serves as the corporate sponsor of the project must make a decision about the future of the initiative.
 
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