Mahindra

Case Solution for Mahindra “Rise”: A Brand Architecture Decision

Complete Case details are given below :

Case Name : Mahindra “Rise”: A Brand Architecture Decision

Authors : Ashita Aggarwal Sharma, Lulu Raghavan

Source : Ivey Publishing

Case ID : W14691

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside‐out arrangement that resulted in a diffused image. Aligning diverse and legacy businesses would be a complex task, and resources were limited. A clear brand architecture would not only help the company to efficiently allocate advertising dollars but could also help in identifying investment opportunities and risks among the different sub-brands. Landor Associates India, a global brand consulting firm, was tasked by the board to suggest a relevant brand architecture model that would be relevant across geographies. Should the Mahindra brand be used by all businesses, products and services? Should the company follow a conglomerate approach and create a “house of brands” as P&G and Unilever had done, or should it follow a hybrid strategy?

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Case Solution for Harmonizing Demand Forecasting and Supply at Mahindra & Mahindra Ltd.

Complete Case details are given below :

Case Name : Harmonizing Demand Forecasting and Supply at Mahindra & Mahindra Ltd.

Authors : Alok Yadav, Sunil Ashra

Source : Ivey Publishing

Case ID : W13569

Discipline : Operations Management

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Mahindra & Mahindra Ltd., a US$15.4 billion company in 2012, has been the number one tractor manufacturer in India for the last 30 years. The agriculture tractor sale market in India is seasonal in nature and growing. To meet demand, the company has four manufacturing plants and 26 sales offices across the country; their main job is to coordinate supplies between its 800 dealers and the company. The sales offices provide a rolling tractor demand forecast for the current month plus two months in the future; it is used to determine the number and models of tractors to manufacture and to enable placing parts supply orders in advance. The deputy general manager of sales in the company’s Farm Division has been receiving an increasing number of complaints from irate dealers about the irregular and short supply of tractors from the company’s stockyards. This has created stress and low dealer satisfaction. The deputy general manager has decided to improve the demand forecasting of agriculture tractor sales and hence supply management

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Case Solution for Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India

Complete Case details are given below :

Case Name : Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India

Authors : Rajeev Kumra

Source : Ivey Publishing

Case ID : W14606

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Mahindra and Mahindra Financial Services Limited is a non-banking finance company in India whose product portfolio includes vehicle loans, used vehicle financing, housing finance, personal loans, fixed deposits, mutual fund distribution, insurance broking, gold loans and loans for construction equipment. Catering to the rural poor across India, the company has close to 6,600 employees, mostly hired locally to serve local needs. Because it focuses on future cash flow projections and not on past credit history, and takes into consideration the integrity and character of the customer – primarily farmers, small traders and vehicle operators but also some small and medium enterprises – as well as the projected business plan, it is a good fit for poor rural Indian consumers. It bridges the gap between moneylenders, who charge exorbitant interest, and public sector banks that require collateral. In 2013, the manager of the Bijnor branch is approached by the owner of a transport firm who requests a loan to buy two more trucks to expand her business of moving goods for small pharmaceutical companies. Given that the prospective borrower has been rejected by a competing bank, should the loan to her be sanctioned?

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Case Solution for Mahindra Satyam – Restoring Corporate Governance

Complete Case details are given below :

Case Name : Mahindra Satyam – Restoring Corporate Governance

Authors : Murray J. Bryant, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 910M86

Discipline : General Management

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Various mergers and acquisitions in the Indian information technology (IT) sector had resulted in the newly formed Mahindra Satyam (Mahindra) and the recently appointed chief compliance officer (CCO) was to develop a corporate governance structure that would address and repair previous mismanagement of the company. The CCO also functioned as the chief operating officer (COO) with profit centre responsibility for business verticals. His largest task as the CCO was to restore trust in the company and solidify its future among various stakeholders by bringing back integrity and transparency to the business. The CCO had to consider several criteria: What should his priorities be? What processes could be developed that would ensure corporate governance? What were the metrics with which the company could track the progress in corporate governance?

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Case Solution for Mahindra & Mahindra in South Africa

Complete Case details are given below :

Case Name : Mahindra & Mahindra in South Africa

Authors : Jean-Louis Schaan, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W11547

Discipline : General Management

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

“Mahindra & Mahindra Ltd. (M&M) is a manufacturing leader in the utility vehicles (UVs) segment in the Indian automotive industry. Since 2004, M&M has been exporting UVs to South Africa, the only country in the African continent with a significant middle-class population. M&M has set up a fully owned subsidiary in South Africa, where it has also established a servicing and spare parts infrastructure and a dealer network. This subsidiary enjoyed the growth wave in the South African automotive industry up to 2007, then fell into a three-year slump, largely as a result of a recession in the global automotive industry. Now on the verge of industry renewal in 2011, the subsidiary needs to plan its next steps in South Africa, where most global automotive companies have established either manufacturing or trading outposts in response to South Africa’s long-term potential and the industry-friendly policies of its government. The case is positioned as of May 2011, when M&M’s subsidiary must choose from among four alternatives. M&M can continue with its prevailing business model of importing completely built units (CBUs) from its Indian operations to meet local demand while using South Africa as a re-export hub to target the burgeoning markets in sub-Saharan Africa. It can also choose to collaborate with a local vendor to assemble vehicles locally from completely knocked down (CKD) components imported from India. Alternatively, M&M may choose to set up a manufacturing facility of its own in South Africa, a model followed by many of its competitors. Lastly, M&M can choose to wait and watch until it notes definitive signs of revival in demand, which would make it more certain of its steps. The case provides an opportunity for students to examine each alternative and make a decision on M&M’s way forward in South Africa.”

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