Moore

Case Solution for Ellen Moore (A): Living and Working in Bahrain

Complete Case details are given below :
Case Name :      Ellen Moore (A): Living and Working in Bahrain
Authors :           Henry W. Lane, Gail Ellement, Martha L. Maznevski
Source :             Ivey Publishing
Case ID :            90C019
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ellen Moore is working for a large multinational financial institution in Bahrain and is offered a promotion to one of two jobs, between which she can choose. When she informs her boss of her choice several days later, he tells her she cannot have the one she chose because it would mean periodic travel in Saudi Arabia, which he believes would not be possible for a woman.
 
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Case Solution for Ellen Moore (B): Living and Working in Korea

Complete Case details are given below :
Case Name :      Ellen Moore (B): Living and Working in Korea
Authors :           Gail Ellement, Henry W. Lane, Jeanne M. McNett
Source :             Ivey Publishing
Case ID :            W12711
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case is a supplement to Ellen Moore (A): Living and Working in Korea, which ends with Ellen Moore working on one of the largest consulting projects in South Korea. In this follow-up case, she discusses how a major crisis was averted and reflects on what she learned during her assignment in Korea.
 
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Case Solution for Ellen Moore (A): Living and Working in Korea

Complete Case details are given below :
Case Name :      Ellen Moore (A): Living and Working in Korea
Authors :           Henry W. Lane, Chantell E. Nicholls, Gail Ellement
Source :             Ivey Publishing
Case ID :            97G029
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ellen Moore, a systems consultant, was sent to Korea to manage a project involving a team of three North American and five Korean consultants representing a joint venture between a major Korean conglomerate and a significant North American information technology company. The Americans were to be involved for the first seven months in order to transfer expertise and knowledge to the South Koreans, who had little experience in this area. Andrew Kilpatrick, Ellen’s superior, had played an integral part in securing the contract in Korea due to his depth of knowledge on the subject. Andrew chose Ellen Moore to be the key north American project manager because she had significant project management skills and impressive international experience. Upon Ellen’s arrival, she discovered that the Korean consultants were far less skilled than she had expected. In addition, Ellen had understood that she and the Korean manager, Jack, were to be co-managers, but tensions immediately arose between them regarding who was given direction to the team and the scope of the project. Tensions escalated until it was clear that the project was behind schedule and the Koreans were not taking direction from Ellen. The Koreans insisted that Ellen was the problem. Andrew strongly disagreed. Andrew and Ellen must decide how to proceed.
 
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Case Solution for Alcan (A): Anticipating Industry Change

Complete Case details are given below :
Case Name :      Alcan (A): Anticipating Industry Change
Authors :           Johnny Boghossian, Karl Moore, Amrita Nain, Gregory Vit
Source :             Ivey Publishing
Case ID :            909M71
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2006, Alcan was the second largest producer of aluminum in the world, but the industry was consolidating. The case traces the development of the aluminum industry since World War II to the recent emergence of China as an economic power and the accompanying rise in commodity prices. Alcan had to decide between two offers: to be acquired or to go it alone. The first offer was from Alcoa and the other from Rio Tinto. Alcoa was the world leader in the production of aluminum and, like Alcan, was engaged in significant technological research and development. Meanwhile, Rio Tinto was one of the largest mining companies in the world, but had minor aluminum operations and, in general, few downstream processing plants or technologies. Students are asked to identify Alcan’s key resources and consider which strategy would make best use of them.
 
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Case Solution for Saxonville Sausage

Complete Case details are given below :
Case Name :      Saxonville Sausage
Authors :           Kate Moore
Source :             HBS Brief Cases
Case ID :            2085
Discipline :        Marketing
Case Length :    17 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Saxonville Sausage, a $1.5 billion manufacturer of pork sausage products, is experiencing financial stress because its leading product lines have lately produced declining revenues in product categories that are realizing no growth. However, one product line, an Italian sausage brand named Vivio, has recently experienced a significant increase in revenues, as has the entire Italian sausage category nationwide. Unfortunately, Vivio represents only 5% of the company’s total revenues. Ann Banks, a seasoned marketing director, has been hired to expand Vivio, currently distributed in a few cities, especially in the northeastern U.S, into a powerful national brand. Depicts the sequence of steps Ann takes to determine the best positioning for the brand. These steps include analyzing and employing specific techniques for researching customers’ needs, preferences, and values; using the learning from research to develop a motivation-centered characterization of the target consumer; eliciting tactical ideas from a cross-departmental team of colleagues for product “alterations,” packaging, and other contributory elements in the branding program; and finally, choosing between two positionings that seem equally valid.
 
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