Moving

Case Solution for Godrej Security Solutions Ltd: Moving Consumers to Action

Complete Case details are given below :

Case Name :      Godrej Security Solutions Ltd: Moving Consumers to Action
Authors :           Bhagyalakshmi Venkatesh, Mehernosh Pithawalla, Suruchi Trivedi
Source :             Ivey Publishing
Case ID :            W15135
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Godrej Security Solutions (GSS) offered both physical security products (such as safes, lockers, etc.) and electronic security products (such as cameras with analytics, closed circuit television, biometric and access control systems, burglar alarms, etc.). Although homeowners were evidently worried about their security, they were typically passive and reactive – as opposed to proactive – in addressing the problem. GSS had launched two effective advertising campaigns; however, continuing to communicate the importance of security solutions and converting this buyer inertia to action was fundamental to its ongoing success. What should the company’s communication strategy be?
 
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Case Solution for Kevin Bertolini: Moving Average Strategy

Complete Case details are given below :

Case Name :      Kevin Bertolini: Moving Average Strategy
Authors :           Hubert Pun, Christophe Cattry
Source :             Ivey Publishing
Case ID :            W15085
Discipline :        General Management
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 6, 2014, a young investor is trying to find a trading strategy to use to make money on Cisco’s stock. He wants to know whether the stock is increasing or decreasing in value. He decides to use the moving average strategy to avoid the fluctuations in the stock price caused by different short-term phenomena. When should he buy, sell or do nothing?
 
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Case Solution for Lululemon Athletica Inc. – Moving Forward With Humility

Complete Case details are given below :
Case Name :      Lululemon Athletica Inc. – Moving Forward With Humility
Authors :           Mary Weil, Julia Cutt
Source :             Ivey Publishing
Case ID :            W14320
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, as well as the resignation of several key executive employees. A communications strategy must be devised to repair the company’s reputation and regain the trust of both investors and customers.
 
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Case Solution for Technology Plus, Inc. – Moving Onward

Complete Case details are given below :
Case Name :      Technology Plus, Inc. – Moving Onward
Authors :           Susan V. White, Karen Hallows
Source :             North American Case Research Association (NACRA)
Case ID :            NA0292
Discipline :        Finance
Case Length :    21 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Technology Plus was a Virginia IT firm, servicing information technology systems for businesses and government. The firm had grown through acquisition, expanding its technology solution capabilities, areas of expertise, vendor relationships and client bases. In early 2010, the firm was at a crossroads – how far and how fast to expand, how to incorporate prior acquisitions into current operations, and how to obtain financing for continued high growth, whether organic (financed through current earnings), or through additional acquisitions. Decisions about the future of the firm were complicated because the three owners were unable to agree. CEO Ethan Brennan wanted to continue to grow the firm, but was hampered by the inability of his partners to agree on future financing. Founder Gary Hesse was unwilling to put his personal assets at greater risk and vetoed any risky expansions that might require additional collateral. Ethan found his position frustrating enough to consider bankruptcy, selling his portion of the firm, or selling the entire firm.

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