Complete Case details are given below :
Case Name : Nashville Predators: Marketing Strategy for an NHL Franchise
Authors : June Cotte, Jamie Duncan
Source : Ivey Publishing
Case ID : 909A06
Discipline : Marketing
Case Length : 30 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In summer 2008, the Nashville Predators’ management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving through specific recommendations on promotions, pricing and customer focus. To help create their strategy, the management team performed the following: developed a comprehensive tactical marketing plan, including income projections; identified the marketing challenges of operating in very different markets; recognized that the choice of a city location largely constrained the remaining decisions and tactics. Using this information, the management team could now identify their next steps, and what future plans should include.
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