Complete Case details are given below :
Case Name : “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Authors : Mary Weil, Chitra P. Reddin
Source : Ivey Publishing
Case ID : W13495
Discipline : Marketing
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
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