Case Name :      “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors

Authors :           Mary Weil, Chitra P. Reddin

Source :             Ivey Publishing

Case ID :            W13495

Discipline :        Marketing

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.