Phone

Case Solution for Phone Hacking and Rupert Murdoch’s News Corporation
Complete Case details are given below :
Case Name :      Phone Hacking and Rupert Murdoch’s News Corporation
Authors :           Harold Weston
Source :             Ivey Publishing
Case ID :            W13535
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Rupert Murdoch’s News Corporation owned a 168-year-old British tabloid, News of the World, which obtained its juiciest stories by illegally hacking the phones of many people, including actors, celebrities and prime ministers. Murdoch shut down the paper following the disclosure of the scandal. A Parliamentary investigation showed the phone hacking practice was widespread and supported at the top of the organization. Was this scandal a failure of governance by the board, or was it only a failure of management?
 
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Case Solution for LG Electronics Canada, Inc. – The Watch Phone
Complete Case details are given below :
Case Name :      LG Electronics Canada, Inc. – The Watch Phone
Authors :           Elizabeth M.A. Grasby, Ian Dunn
Source :             Ivey Publishing
Case ID :            909A31
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A fourth year business student prepares for an interview as an assistant marketing manager with one of the world’s largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, promotion) and or a marketing framework. Students are required to complete the following: 1) an industry analysis, 2) a corporate size-up, 3) a consumer analysis, 4) a competitive analysis, and 5) a marketing plan design.
 
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Case Solution for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Complete Case details are given below :
Case Name :      Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :            W11208
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Finland-headquartered Nokia was a global telecommunications equipment manufacturer. It operated a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. The company enjoyed impressive growth in almost 70 countries, and sold hundreds of thousands of phones in the eight years following its launch. On February 11, 2011, Stephen Elop, the new CEO who had been at the helm at Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system. The market reacted poorly, and the company’s share price took a 14 per cent dive on the day of announcement. How should Vertu respond to this new Nokia mobile strategy? Was Vertu well positioned to take the brand forward under the new Nokia? Should this UK-based wholly owned subsidiary be left alone and continue to be managed at arm’s length from Nokia? Changes to Vertu were inevitable-it was not a matter of if, but of when.
 
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