Pricing

Case Solution for Transfer Pricing at Cameco Corporation

Complete Case details are given below :
Case Name :      Transfer Pricing at Cameco Corporation
Authors :           Walid Busaba, Nourhene Ben Youssef, Saqib A. Khan
Source :             Ivey Publishing
Case ID :            W14368
Discipline :        Accounting
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Transfer pricing used by multinational corporations to lower its tax burden, thereby increasing its consolidated income, can have far-reaching implications for the stakeholders, as a fund manager for Saskhedge fund found out the hard way. A stock investment the manager had made in Cameco Corporation has dropped its value by 20 per cent. In addition, Canada Revenue Agency has initiated a law suit against the firm for alleged tax avoidance in relation to the company’s transfer pricing practices with its Swiss subsidiary. The suit could result in an additional tax liability of $800 million to $850 million. The manager needs to explain to the investment board the implications of the lawsuit on the stock price and advise the board on whether the projected $800 to $850 million is a fair estimate.
 
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Case Solution for Atlantic Computer: A Bundle of Pricing Options

Complete Case details are given below :
Case Name :      Atlantic Computer: A Bundle of Pricing Options
Authors :           Neeraj Bharadwaj, John B. Gordon
Source :             HBS Brief Cases
Case ID :            2078
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Atlantic Computer, a leading player in the high-end server market, has detected a marketplace opportunity in the basic server segment. They have developed a new server, the Tronn, to meet the needs of this segment. In addition, they have created a software tool, called the “Performance Enhancing Server Accelerator,” or PESA, that allows the Tronn to perform up to four times faster than its standard speed. The central question revolves around how to price the Tronn and PESA. Although cost-plus, competition-based, and status-quo pricing are the most common means by which firms establish prices for their offerings, these approaches may prevent firms from fully realizing the benefits that are due to them. Provides an opportunity to optimize value capture for the firm by utilizing value-in-use pricing (i.e., examining the value that a firm’s offering creates for the customer, and using the savings generated as the basis for developing prices). Also allows for the exploration of the challenges surrounding the implementation of a value-in-use pricing strategy. These include the reactions of competitors, customers, and stakeholders within the firm.
 
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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Complete Case details are given below :
Case Name :      Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4183
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.
 
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Case Solution for Pricing Strategy at Officenet Staples

Complete Case details are given below :
Case Name :      Pricing Strategy at Officenet Staples
Authors :           Andres Terech, Javier Jorge Silva, Maria Barale
Source :             North American Case Research Association (NACRA)
Case ID :            NA0194
Discipline :        Marketing
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In mid-2005, Leo Piccioli took over as Officenet Staples (ON) General Manager knowing full well that his key challenge lay in driving ON to reach Staples’ profitability requirements. He was aware that one of the reasons for ON’s low profitability rested with the company’s sales force. Because ON’s original competitive advantage had faded and sales reps were free to set the prices, reps often granted significant discounts to their customers to win the business. Typically, 40 percent of the items in a purchase order were priced below their regular prices. In a highly competitive market and with an increasingly commoditized offering, Piccioli needed to revise the company’s pricing policy. Should ON change the pricing delegation practices that were so deeply embedded in its organizational culture? If so, what kind of pricing policy should ON pursue to improve its profitability while keeping its sales reps motivated? With an industry that primarily used price (rather than non-price) competition, what could ON’s management do?

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