Saunders

Case Solution for eStore at Shell Canada Limited

Complete Case details are given below :

Case Name :      eStore at Shell Canada Limited
Authors :           Deborah Compeau, Barbara Marcolin, Carol Saunders, Chad Saunders
Source :             Ivey Publishing
Case ID :            906E20
Discipline :        Information Technology
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The commercial eProducts manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about the technical issues that might be driving low utilization. The commercial eProducts manager has to consider whether the problems are purely technical and make a recommendation on how to proceed.
 
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Case Solution for OurPLANE
Complete Case details are given below :
Case Name :      OurPLANE
Authors :           Elizabeth M.A. Grasby, Emily Saunders
Source :             Ivey Publishing
Case ID :            909A22
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE’s upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to (1) perform a thorough company size-up, (2) complete an industry analysis of the fractional aircraft ownership industry, (3) analyze competition, (4) complete a consumer analysis, (5) calculate the company’s margins and profitability, (6) use the external and internal analyses to develop a growth strategy and (7) analyze the company’s marketing strategy.
 
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Case Solution for Adamac Inc.
Complete Case details are given below :
Case Name :      Adamac Inc.
Authors :           Elizabeth M.A. Grasby, Emily Saunders
Source :             Ivey Publishing
Case ID :            909B06
Discipline :        Accounting
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A shareholder and employee of a small laser and water jet cutting corporation in Toronto, Canada must make decisions regarding expansion, purchase of new equipment, hiring of more personnel and a move to a larger location. Students are expected to 1) complete an industry analysis of the manufacturing industry, including the current economic outlook; 2) perform a thorough company size-up; 3) identify the qualitative pros and cons of each decision; 4) perform two differential analyses, one with sensitivity and one without, after identifying items relevant to the expansion decision and categorizing them as either recurring or one-time flows; 5) assess the financing, timing and any other relevant factors to each option; and 6) use their analysis to make their decisions.
 
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