Solution

Case Solution for Video-Cats: Wireframing and Prototyping
Complete Case details are given below :
Case Name :      Video-Cats: Wireframing and Prototyping
Authors :           Derrick Neufeld
Source :             Ivey Publishing
Case ID :            W13114
Discipline :        Entrepreneurship
Case Length :    01 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owners of a wedding videography startup, which offers three levels of services at different price points, are looking to hire someone to design a website prototype for the fledgling business. They believe the website should allow their customers to scroll through the various services included with each package, display standard prices and provide an order/contact form. They are unsure if they expect their customers to access the site using mobile devices as well as computer-based browsers, since they are worried about the cost of the different design approaches required for different screen sizes. This contrived scenario is designed to set the stage for an introductory demonstration of a free visual wireframing and process prototyping tool called justinmind (www.justinmind.com).
 
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Case Solution for Competing With Analytics By Taking Analytics Offshore
Complete Case details are given below :
Case Name :      Competing With Analytics By Taking Analytics Offshore
Authors :           Peter C. Bell, David Fogarty
Source :             Ivey Publishing
Case ID :            W13145
Discipline :        Entrepreneurship
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The significant growth of offshore analytics business process organizations over the last decade has raised important issues for the management of corporations seeking to take advantage of the opportunities that such organizations offer. Retaining an offshore analytics business process organization appears to offer a convenient path to advanced analytics, but management needs to understand that the benefits of “offshoring” analytics come with costs and should think carefully about the components of analytics that can and should be outsourced and how this process is managed.
 
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Case Solution for Bella Springs
Complete Case details are given below :
Case Name :      Bella Springs
Authors :           Nicole R.D. Haggerty, Francis Ayensu, Jesse Brame, Chris Lau, Gerry Li
Source :             Ivey Publishing
Case ID :            W13219
Discipline :        Entrepreneurship
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of a water purification, packaging and distribution company in Ghana, Africa, faces some operational issues. Demand has increased for the company’s water sachets, but the founder needs to develop strategies to increase the firm’s current operational capacities to meet this demand. He and the operations manager need to determine how the company can position itself as a successful high-growth company in a developing and sometimes uncertain Ghanaian economy.
 
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Case Solution for School Chaley Hum: Optimizing Students’ Commute to KPS
Complete Case details are given below :
Case Name :      School Chaley Hum: Optimizing Students’ Commute to KPS
Authors :           Omkarprasad S. Vaidya, David Sparling, Rohit Bhagat
Source :             Ivey Publishing
Case ID :            W13196
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A privately managed school in Raipur, India, is faced with concerns from parents regarding long commutes face regularly by students. The school has grown from a modest 89 students and 12 faculty members in 1993 to more than 2,700 students. Today, student commutes range from a few steps to several kilometres on school buses of varied capacities. While the transportation manager has been making adjustments to bus routes and capacity at the beginning of each term, the issue has become too large for one person to manage. In response, management decides to hire a consulting firm specializing in supply chain modeling to find a solution that would reduce not only students’ travel times but also fuel consumption and greenhouse gases emitted by the buses, thereby reducing the school’s carbon footprint.
 
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Case Solution for redBus: The Next Step for Growth
Complete Case details are given below :
Case Name :      redBus: The Next Step for Growth
Authors :           Sandeep Goyal, Amit Kapoor, M. P. Jaiswal
Source :             Ivey Publishing
Case ID :            W13193
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
redBus has enjoyed tremendous success in the structurally unattractive, fragmented, and non-transparent market for private bus travel bookings by introducing a technology platform to bridge the supply-demand gap in real-time. This technology platform connects the bus operators, travel agents, and bus travelers in a seamless and transparent manner. redBus is considered an industry transformation change agent that has altered the dynamics of the bus travel booking industry by using a disruptive business model to eliminate the pain points of the bus operators and travelers and to provide greater convenience and efficiency. This case examines the evolution of the company’s business model and considers redBus’s next growth step. Should it expand beyond the Indian market to receptive Western and Asian markets, diversify its portfolio of service offerings to include air travel, hotels, and tour packages, or simply continue to focus on what it does best?
 
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Case Solution for My School Bus
Complete Case details are given below :
Case Name :      My School Bus
Authors :           Peter C. Bell, Sherry-Anne Bedminster, Robert Onianwah
Source :             Ivey Publishing
Case ID :            W13351
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increase ridership or revenues.
 
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Case Solution for Crowdfunding at the Brooklyn Warehouse
Complete Case details are given below :
Case Name :      Crowdfunding at the Brooklyn Warehouse
Authors :           Nicola Young, Karen Lightstone
Source :             Ivey Publishing
Case ID :            W13423
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Brooklyn Warehouse, a popular restaurant in Halifax, Nova Scotia, is cramped for space because of its popularity within its neighbourhood and as a tourist destination in the city. The restaurant is a private company with two shareholders, one of whom is not involved in operations. Because of the economic downturn, the risky nature of the business and the fact that it has been open only four years, the owners are having trouble securing financing for their expansion plans from their bank and other conventional lenders. However, while negotiating a renewal of their lease in late 2011, their landlord offered to pay for half the cost of building a patio to increase the size of the restaurant. To raise the other half, the owners turn to crowdfunding as a method of raising capital through social media by tapping into their community of friends, family and loyal customers. In return for their donation, which may vary from $100 to $2,500, sponsors are offered various packages, including free meals, a company T-shirt and their name listed on a wall of honour. However, little is known about the appropriate accounting or tax treatment for money raised in this manner. The owners had heard horror stories about businesses that used innovative ideas to raise funds only to have fines and penalties levied by government agencies for income tax and sales tax or even by the Securities Commission for improper accounting. The owners turn to their accountant for advice.
 
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Case Solution for Healing Through Humour: Mixing Mental Health, Comedy and Business
Complete Case details are given below :
Case Name :      Healing Through Humour: Mixing Mental Health, Comedy and Business
Authors :           Michael Taylor, Tatiana Levit
Source :             Ivey Publishing
Case ID :            W13454
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues and to break down barriers of mental health discrimination in the community. The classes were free to encourage attendance by those with limited means. Money from ticket sales for the class’s public performances was used to fund performance and operating costs, but there was little left over to expand the organization’s promotional budget beyond maintaining a basic website and Facebook page. Low attendance for both the classes and the performances underlined the need to identify and access target market segments to increase community awareness of this support service, grow the class size to a critical mass and secure ongoing funding to make this health care initiative sustainable.
 
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Case Solution for The Kinkajou Bottle Cutter
Complete Case details are given below :
Case Name :      The Kinkajou Bottle Cutter
Authors :           Ron Mulholland
Source :             Ivey Publishing
Case ID :            W13484
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufacturer, all backers have received their products and he has resolved a number of technical and operational problems. With so many challenges behind him, he now faces questions of future distribution through multiple wholesalers and is considering the opportunity of joining with a major international retailer.
 
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Case Solution for Michael Shaps Winery: Evaluating the “Custom Crush” Opportunity
Complete Case details are given below :
Case Name :      Michael Shaps Winery: Evaluating the “Custom Crush” Opportunity
Authors :           Raggio Randle, Ben Eubanks
Source :             Ivey Publishing
Case ID :            W13488
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 2010, Virginia had become the fifth-largest wine-producing state in the United States and Michael Shaps had developed a reputation as one of Virginia’s premier winemakers. He had recently doubled his annual production capacity and was considering whether to increase production of his own “Michael Shaps”-label wines (MS), or accept offers to produce private-label wines (PL) for customers – a service he dubbed “custom crush.” He could increase his profits by selling PL wines at higher margins. However, it would take time to grow this new business, and any capacity reserved for a “custom crush” operation would reduce the number of cases of his own MS wines that he could produce. The financials of custom crush looked very promising, because in addition to higher margins, revenue from PL would be guaranteed by contracts prior to harvest – a situation of unusual security in the volatile wine business. Although his MS wines were of high quality and regionally popular, producing his own labeled wines was more of a speculative business, subject to myriad factors. Beyond the short-term financial impact, he also had to consider how a PL business would affect his own MS brand. Finally, Shaps had the opportunity to package wine in a box at significant savings over bottles and had to decide whether or how to introduce MS or PL wine in a box.
 
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