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Case Solution for Ethiopian Airlines: Bringing Africa Together
Complete Case details are given below :
Case Name :      Ethiopian Airlines: Bringing Africa Together
Authors :           Paul W. Beamish, Yamlaksira Getachew
Source :             Ivey Publishing
Case ID :            W14012
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ethiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establishment of subsequent hubs throughout the continent. The vice-president and his team need to resolve three issues: location of the first hub, entry mode and ownership level.
 
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Case Solution for Microsoft Canada: Sales & Product Management Working Together
Complete Case details are given below :
Case Name :      Microsoft Canada: Sales & Product Management Working Together
Authors :           Donald Barclay, Ken Mark
Source :             Ivey Publishing
Case ID :            905A15
Discipline :        Marketing
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Due to differences in incentive compensation, work experience, and objectives, sales and marketing, in many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and the group product manager for PC marketing are considering investing a recurring $1 million a year – 10 per cent of their combined promotional budget – to produce and maintain a consumer-focused website, “Microsoft Home Magazine.” This proposed investment comes at a time where sales growth is slowing in the firm’s PC business. As a surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal.
 
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