Bringing

Case Solution for Bringing Silicon Valley to China: Linktone

Complete Case details are given below :
Case Name :      Bringing Silicon Valley to China: Linktone
Authors :           Donna Kelley, Hengyuan Zhu
Source :             Babson College
Case ID :            BAB252
Discipline :        Entrepreneurship
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Linktone was formed in September 1999 to develop text messaging applications and content for the Chinese market. Starting as a division within Intrinsic China Technology Ltd., a Shanghai-based wireless technology company, it was spun out as an independent venture in April 2001. After two years in the market, the company saw its revenues grow, but it was not yet profitable and faced intense competition. In 2003, Raymond Yang, a successful businessman and entrepreneur in both China and Silicon Valley, California, joined Linktone as CEO. He brought some of the management style he had adopted in Silicon Valley, built a national sales network to work with local service provider offices, and sourced new products from Chinese, Japanese, and Western content providers. The mobile telecommunications market was undergoing explosive growth and constant change in China at the time, and acquisition activity was accelerating. Yang was considering an acquisition offer from China.com, a NASDAQ-traded Chinese service provider, and also the possibility of taking Linktone public on the NASDAQ.
 
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Case Solution for LaborVoices: Bringing Transparency to the Global Supply Chain

Complete Case details are given below :
Case Name :      LaborVoices: Bringing Transparency to the Global Supply Chain
Authors :           Ronald M. Roman, Anne T. Lawrence, Chirag Amin
Source :             North American Case Research Association (NACRA)
Case ID :            NA0327
Discipline :        Social Enterprise
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Social entrepreneur Kohl Gill founded LaborVoices in 2010 with the goal of using mobile phone technology to bring transparency to the global supply chain. Gill’s vision was to build a company that would allow workers in supplier factories for major brand companies-initially in Bangalore, India, and later in other locations-to use their mobile phones to report and share information about factory conditions. This information could potentially be useful to a variety of groups: the workers themselves, nongovernmental organizations and unions that sought to improve working conditions in the global supply chain, factory managers who wished to attract and retain high-quality workers, monitoring and auditing organizations that wished to improve their information sources, and international brand companies that sought to assure compliance with their codes of conduct and to protect against reputational risk. The case describes the experiences and thought processes that led to Gill’s business concept. It also provides information on labor conditions and supply chain dynamics in the textile and garment industry in southern India. At the end of the case, Gill is reviewing various business models and considering how to launch his social enterprise successfully.
 
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Case Solution for Ethiopian Airlines: Bringing Africa Together

Complete Case details are given below :
Case Name :      Ethiopian Airlines: Bringing Africa Together
Authors :           Paul W. Beamish, Yamlaksira Getachew
Source :             Ivey Publishing
Case ID :            W14012
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ethiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establishment of subsequent hubs throughout the continent. The vice-president and his team need to resolve three issues: location of the first hub, entry mode and ownership level.
 
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Case Solution for Mountain Man Brewing Co.: Bringing the Brand to Light

Complete Case details are given below :
Case Name :      Mountain Man Brewing Co.: Bringing the Brand to Light
Authors :           Heide Abelli
Source :             HBS Brief Cases
Case ID :            2069
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer, Mountain Man Lager, also known as “West Virginia’s beer” and popular among blue-collar workers. Due to changes in beer drinkers’ taste preferences, the company is now experiencing declining sales for the first time in its history. In response, Chris wants to launch Mountain Man Light, a “light beer” formulation of Mountain Man Lager, in the hope of attracting younger drinkers to the brand. However, he encounters resistance from senior managers. Mountain Man Lager’s brand equity is a key asset for Mountain Man Brewing Company. The question is whether Mountain Man Light will enhance it, detract from it, or irreversibly damage it.
 
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