Case Name :      Vincor and the New World of Wine

Authors :           Paul W. Beamish, Nikhil Celly

Source :             Ivey Publishing

Case ID :            904M01

Discipline :        Strategy

Case Length :    17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Vincor International Inc. was Canada’s largest wine company and North America’s fourth largest in 2002. The company had decided to internationalize and, as the first step, had entered the United States through two acquisitions. The company’s CEO felt that to be among the top 10 wineries in the world, Vincor needed to look beyond the region. To this end, he was considering the acquisition of an Australian company, Goundrey Wines. He must analyze the strategic rationale for the acquisition of Goundrey as well as probe questions of strategic fit and value.