Complete Case details are given below :
Case Name : Canadian Tire: Selecting a Social Marketing Program
Authors : Robert J. Fisher, Karen Bong, Ken Mark
Source : Ivey Publishing
Case ID : 901A26
Discipline : Marketing
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
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