Complete Case details are given below :
Case Name : Royal Bank of Canada in Thailand
Authors : Paul W. Beamish, Bernice Scholten, Leslie Stephenson
Source : Ivey Publishing
Case ID : 98M032
Discipline : Service Management
Case Length : 26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. This case provides details on subsidiary start-up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.
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