Case Name :      Royal Bank of Canada in Thailand

Authors :           Paul W. Beamish, Bernice Scholten, Leslie Stephenson

Source :             Ivey Publishing

Case ID :            98M032

Discipline :        Service Management

Case Length :    26 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. This case provides details on subsidiary start-up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.