Marketing

Case Solution for Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

Complete Case details are given below :

Case Name : Ceja Vineyards: Marketing to the Hispanic Wine Consumer?

Authors : Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva

Source : North American Case Research Association (NACRA)

Case ID : NA0108

Discipline : Marketing

Case Length : 24 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After celebrating their nineteenth harvest and seventh year as California producers and marketers of premium wine in September 2007, the Mexican-born owners of Ceja Vineyards were considering whether or not to make a concerted effort to target U.S. Hispanic consumers. Doing so would enable Ceja to capitalize on its heritage as one of the first Hispanic-owned and operated wine businesses in America, but this was no easy decision. Targeting the emerging and potentially vast U.S. Hispanic consumer segment might require extensive repositioning of Ceja’s premium varietal wine brands, result in a diminution of effort to sustain its rapidly growing wine club, pose additional future expenses for promotion of wine consumption to U.S. Hispanic consumers, and erode the high-end premium wine brand. In addition, the Hispanic wine consumer living outside the U.S. represented another high potential market opportunity and was of serious interest to Amelia Ceja, co-founder of the winery, and her family partners.

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Case Solution for Finale and Survey on the Spot

Complete Case details are given below :

Case Name : Finale and Survey on the Spot

Authors : Susan F. Sieloff, Felicia Lassk

Source : North American Case Research Association (NACRA)

Case ID : NA0137

Discipline : Marketing

Case Length : 16 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace its more traditional mystery shoppers with Survey on the Spot to collect market research data. Survey on the Spot uses a smart phone-based ‘app’ to collect data from actual customers in real time. Based on early results, Conforti was concerned that the results might be ‘too good’ and his decision to end mystery shopping might be precipitous. Students can evaluate both the new market research technique and the conclusions drawn from the information. Note: Finale and Survey on the Spot is one of two companion cases. The companion case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available. Finale and Survey on the Spot allows students to deal with the managerial implications of the data.

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Case Solution for Finale – Just Desserts

Complete Case details are given below :

Case Name : Finale – Just Desserts

Authors : Susan F. Sieloff, Felicia Lassk

Source : North American Case Research Association (NACRA)

Case ID : NA0139

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early 2010, Paul Conforti of Finale, the Boston-area premium dessert restaurant, decided to replace the more traditional research methods with Survey on the Spot mobile surveys to collect market research data. The company used a smart phone-based ‘app’ to collect data from actual customers in real time. With early results in, Conforti found that while Finale was getting positive results, he questioned whether his summary provided a complete picture and has asked market researcher Felicity Klass to do a more thorough analysis. Students have access to the mobile survey data and can perform their own analysis, drawing conclusions and making recommendations to the restaurant co-founder, based on stated goals for the survey. Note that Finale-Just Desserts is one of two companion cases. This case, Finale – Just Desserts, deals primarily with data analysis and data interpretation and has an SPSS data set available.

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Case Solution for Pricing Strategy at Officenet Staples

Complete Case details are given below :

Case Name : Pricing Strategy at Officenet Staples

Authors : Andres Terech, Javier Jorge Silva, Maria Barale

Source : North American Case Research Association (NACRA)

Case ID : NA0194

Discipline : Marketing

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In mid-2005, Leo Piccioli took over as Officenet Staples (ON) General Manager knowing full well that his key challenge lay in driving ON to reach Staples’ profitability requirements. He was aware that one of the reasons for ON’s low profitability rested with the company’s sales force. Because ON’s original competitive advantage had faded and sales reps were free to set the prices, reps often granted significant discounts to their customers to win the business. Typically, 40 percent of the items in a purchase order were priced below their regular prices. In a highly competitive market and with an increasingly commoditized offering, Piccioli needed to revise the company’s pricing policy. Should ON change the pricing delegation practices that were so deeply embedded in its organizational culture? If so, what kind of pricing policy should ON pursue to improve its profitability while keeping its sales reps motivated? With an industry that primarily used price (rather than non-price) competition, what could ON’s management do?

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Case Solution for SUPERIOR SAVINGS BANK’S NEW LOCATION DECISION: IS LESS MORE?

Complete Case details are given below :

Case Name : SUPERIOR SAVINGS BANK’S NEW LOCATION DECISION: IS LESS MORE?

Authors : Ahmed Maamoun

Source : North American Case Research Association (NACRA)

Case ID : NA0209

Discipline : Marketing

Case Length : 30 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Superior Savings Bank was a small community bank that had been operating in Superior, Wisconsin, since 1924. Its corporate office was located downtown and two nearby branches were opened-one in a prominent grocery store, SuperOne Foods, and one in a big-box supercenter, Walmart. The Board of Directors and top management were content with the bank’s size and performance. However, in 2012, another growth opportunity presented itself, and a decision had to be made whether to maintain the status quo or add a third branch. The bank had the option of offering services in a soon-to-be-constructed SuperOne Foods in the east part of town (3 miles from the corporate office). The bank’s President and CEO, David H. Stack, needed to determine whether to expand or keep the bank’s operations at its current level.

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Case Solution for Product Innovation at Aguas Danone

Complete Case details are given below :

Case Name : Product Innovation at Aguas Danone

Authors : Javier Jorge Silva, Femando Zerboni, Andres Chehtman, Maria Alonso

Source : North American Case Research Association (NACRA)

Case ID : NA0190

Discipline : Marketing

Case Length : 31 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Aguas Danone de Argentina (ADA) faced an adverse scenario. Argentina was undergoing its worst economic crisis in history, and bottled water sales were dwindling (replaced by utility network running water). The company needed to boost its revenues through new, innovative, more value-added product development. Argentina displayed a significant interest in fitness. By means of several market research studies, ADA managed to identify a segment whose needs were unmet by existing products and brands. New product launches were planned to target that segment. This case describes the dilemmas faced by ADA and the decisions required to formulate and pursue a strategy for new product launching and brand extension in adverse scenarios. More specifically, this case provides an opportunity to discuss how a new product category can be created to address market downturns. This case describes events that took place in 2002. Research interviews were started in 2004, but the case was published in 2009-12, because Danone delayed its disclosure permission for strategic and competitive reasons. On account of its richness and original contents, the authors decided to write the case despite this delay.

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Case Solution for The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains

Complete Case details are given below :

Case Name : The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains

Authors : Victor Quinones, Diana Gonzalez, Ines Marchany, Javier Pagan

Source : North American Case Research Association (NACRA)

Case ID : NA0256

Discipline : Marketing

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The presence in Puerto Rico of U.S. drugstore chains like Walgreens and CVS, as well as megastores like Walmart, Costco, and Kmart led to the closure of around 30 percent of locally owned community-based pharmacies between 2005 and 2011. To address competition from U.S. chains, owner-pharmacists pursued collective action, including organizing buying groups and, in 2009, the Alliance of Community-Based Pharmacy Owners. One of the two purposes of the Alliance was to educate consumers on how “patriotic” and beneficial it was for them to buy at community-based pharmacies instead of U.S. chains. The other was to help Alliance members (pharmacists) improve the skills needed to manage their businesses and confront outsiders. By December 2011, however, the Alliance was barely surviving due to the lack of sufficient members. A new strategic roadmap for the Alliance was needed if it was to become the organization its founders planned.

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Case Solution for Southern Chair Company: No Time for Sitting Around!

Complete Case details are given below :

Case Name : Southern Chair Company: No Time for Sitting Around!

Authors : Gregory Berka, Erika Lopina, Logan Justice, Tammy Beck

Source : North American Case Research Association (NACRA)

Case ID : NA0290

Discipline : Marketing

Case Length : 23 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Prior to the turn of the century, North Carolina was the hub of prosperous furniture manufacturing. However, competition from global manufacturers, the rise of Internet retailers, and the turbulent U.S. economy created significant challenges and changes for the industry. Many U.S.-based firms exited the industry due to global competition and poor financial performance. Robert Drake, owner of North Carolina-based Southern Chair Company, recognized the need for a new Strategic Plan; a plan to guide his company both through and beyond the challenging times. He remained committed to the long-term health of his manufacturing firm and hoped that his company would not join the ranks of his former, now defunct, competitors. In this case, the reader steps into the shoes of Robert Drake to create a strategic plan for Southern Chair Company while considering trends in external environments, key components of the business, and Robert’s personal goals for the company.

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Case Solution for Litehouse Foods: The Glass Dilemma

Complete Case details are given below :

Case Name : Litehouse Foods: The Glass Dilemma

Authors : John J. Lawrence, Anubha Mishra, Marie Pengilly

Source : North American Case Research Association (NACRA)

Case ID : NA0288

Discipline : Marketing

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case focuses on whether Litehouse Foods should switch its signature creamy salad dressings from glass to plastic packaging. The central figure in the case is Doug Hawkins Jr., the company’s Senior Business Development Manager (Marketing lead). The company, which is one of three major players nationally in the refrigerated salad dressing market, has been selling its dressings in glass jars for 50 years, and these glass jars are considered an important element in how consumers think about the Litehouse brand. Two of Litehouse Foods’ competitors have recently switched to plastic, however, and this has helped them achieve a significant price advantage over Litehouse at retail. Switching to plastic jars would save Litehouse $1.5 million/year and allow it to narrow the price advantage opened up by competitors. Doug must develop a recommendation to the company’s executive committee that considers the cost savings potential of plastic against the value of the glass packaging to the brand. Complicating this decision are the environmental implications of a switch from glass to plastic, both real and perceived, as well as how a change at this time would mesh with the company’s recently launched growth strategy.

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Case Solution for WFNX-107.7 FM and Boston’s Radio Wars

Complete Case details are given below :

Case Name : WFNX-107.7 FM and Boston’s Radio Wars

Authors : Robert J. Kopp, Bradley M. Mindich

Source: Babson College

Case ID: BAB019

Discipline : Marketing

Case Length : 28 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

WFNX, a small radio station, is growing and making waves. Larger competitors have counterattacked and cut into WFNX’s audience. How should it respond? Which option should it choose?

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