Beamish

Case Solution for Firstwell Corporation and the Production Mandate Question

Complete Case details are given below :
Case Name :      Firstwell Corporation and the Production Mandate Question
Authors :           Paul W. Beamish
Source :             Ivey Publishing
Case ID :            W12762
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Two facilities owned by large U.S.-based multinational enterprise (one in Canada, one in the United States) are competing for a regional manufacturing and distribution mandate. The head of Firstwell’s global operating committee must decide whether the proposal from Firstwell Canada is best not only for the Kingston, Ontario plant but also for Firstwell Corporation worldwide.
 
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Case Solution for Phase Separation Solutions (PS2): The China Question

Complete Case details are given below :
Case Name :      Phase Separation Solutions (PS2): The China Question
Authors :           George Peng, Paul W. Beamish
Source :             Ivey Publishing
Case ID :            W12840
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In mid-2010, the president and chief executive officer (CEO) of Phase Separation Solutions (PS2) needed to address potential cooperative opportunities with separate Chinese organizations regarding its Thermal Phase Separation (TPS) technology. PS2 was a Saskatchewan-based small environmental solutions company that had grown under the president’s entrepreneurial direction to become a North American leader in the treatment of soil, sludge and debris impacted with various organic contaminants. The company specialized in the cleanup of two waste streams using its TPS technology. The first was the remediation of soil contaminated with persistent organic pollutants (POPs) such as polychlorinated biphenyls (PCBs). The second was recovering usable oil from industrial sludge generated in various industries such as the oil and gas industry.
 
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Case Solution for Tianlong Company and the Toxic Capsule Scandal

Complete Case details are given below :
Case Name :      Tianlong Company and the Toxic Capsule Scandal
Authors :           Lili Dong, Paul W. Beamish
Source :             Ivey Publishing
Case ID :            W12314
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents the perspective of a Chinese company, Zhejiang Tianlong Capsule Co. Ltd. (Tianlong), and its experiences with the negative impact of an industry scandal. On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health.Tianlong was not on the list of guilty companies, but the scandal threatened to ruin the reputation of all capsule firms located in Ru’ao. Most pharmacy companies immediately avoided Ru’ao after such a nationwide scandal. The director of Tianlong must decide how to address customers’ concerns and keep Tianlong’s good reputation from being damaged as a result of the current scandal. The director was also annoyed by the local government’s requirement to suspend production. Some gelatin material had already been melted; suspending production would result in a direct financial loss. How should he respond to the supervision agency’s order?
 
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Case Solution for Yancoal: The Saskatchewan Potash Question

Complete Case details are given below :
Case Name :      Yancoal: The Saskatchewan Potash Question
Authors :           George Peng, Paul W. Beamish
Source :             Ivey Publishing
Case ID :            W13583
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, a major coal producer in China – Yancoal – must make several decisions in terms of product and geographic diversification. One option is to retain its focus on the coal business. Here, it can acquire other coal assets in Australia to further increase its coal reserves. Another option is to acquire 19 potash-exploration permits in Saskatchewan, Canada. This represents an opportunity for both product diversification and further geographic diversification. Yancoal has to decide whether it should focus on the coal industry or pursue the potash opportunity as well.
 
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Case Solution for Ethiopian Airlines: Bringing Africa Together

Complete Case details are given below :
Case Name :      Ethiopian Airlines: Bringing Africa Together
Authors :           Paul W. Beamish, Yamlaksira Getachew
Source :             Ivey Publishing
Case ID :            W14012
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ethiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establishment of subsequent hubs throughout the continent. The vice-president and his team need to resolve three issues: location of the first hub, entry mode and ownership level.
 
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Case Solution for Ssangyong Corp.

Complete Case details are given below :
Case Name :      Ssangyong Corp.
Authors :           Paul W. Beamish, Yongwook Jun, David J. Sharp, Chang-Bum Choi
Source :             Ivey Publishing
Case ID :            98M002
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 1996, Ssangyong Corp., a major Korean general trading company (GTC), needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers’ departure-from-traders phenomenon had led to fierce competition among traders and weakened GTCs’ bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong’s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue.
 
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Case Solution for Samsung China: The Introduction of Color TV

Complete Case details are given below :
Case Name :      Samsung China: The Introduction of Color TV
Authors :           Paul W. Beamish, David J. Sharp, Chang-Bum Choi
Source :             Ivey Publishing
Case ID :            98G003
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chung Yong, president of Samsung China Headquarters (SCH), was considering a recent meeting with the SCH marketing director responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TV, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low- or high-end market segment (or both), and whether to import or produce locally.
 
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Case Solution for Beijing Mirror Corp.

Complete Case details are given below :
Case Name :      Beijing Mirror Corp.
Authors :           Paul W. Beamish, Chen Xiao Yue, Zhao Xin
Source :             Ivey Publishing
Case ID :            98M033
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beijing Mirror Corp. owned the patent for a newly invented rearview mirror that eliminated the usual blind spot. Created and owned by the Chinese university at which the new technology had been invented, the company was trying to decide how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently or via joint venture? Should they do so with a local or foreign company? What pricing, promotional, and distribution approaches made sense?
 
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Case Solution for Palliser Furniture Ltd.

Complete Case details are given below :
Case Name :      Palliser Furniture Ltd.
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            98M036
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Palliser is a large, successful family-owned furniture manufacturer in Manitoba, Canada, that must respond to the increasingly global nature of its business. Its current business strategy, a product of international trade liberalization, is clearly centered on exports to the United States. However, management perceives risks and limitations to growth with its current product/market position and must decide whether and how to change. Management is faced with a foreign entry mode decision in Mexico and/or China. This case is suitable for a course on international management, international marketing, or strategic management.
 
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Case Solution for Rougemont Fruit Nectar: Distributing in China

Complete Case details are given below :
Case Name :      Rougemont Fruit Nectar: Distributing in China
Authors :           Paul W. Beamish, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A016
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company’s newly-developed fruit nectars. The decision is complicated because different means of distribution have different implications for the ultimate pricing and promotion of the products.
 
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