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Case Solution for Paramount Pictures: The Transformers Dilemma

Complete Case details are given below :

Case Name : Paramount Pictures: The Transformers Dilemma

Authors : Neil Bendle, Matt Boswick

Source : Ivey Publishing

Case ID : W12144

Discipline : Strategy

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case and the Warner Bros. Pictures: The Harry Potter Dilemma case are set in December 2010 and represent industry consultants thinking about how to market the final installments of very successful movie franchises. Both Paramount Pictures and Warner Bros. Pictures want to market their movie to gain the greatest gross (i.e. box office ticket revenue). Each company must take into account the scheduling of the other players in the market. The cases also deal with changes in the movie industry. These include the expansion of the number of 3D movies and the importance of franchise movies.

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Case Solution for CardSwap: Converting Unwanted Gift Cards into Cash

Complete Case details are given below :

Case Name : CardSwap: Converting Unwanted Gift Cards into Cash

Authors : Neil Bendle, Michael Taylor

Source : Ivey Publishing

Case ID : W11189

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founder of CardSwap.ca sat at his desk in the Toronto office from which he managed the company. CardSwap was an online service that provided consumers with the opportunity to convert unwanted gift cards into hard cash. The co-founder felt convinced that his small Canadian company created great value for its customers. After all there were around a billion dollars of unwanted gift cards entering circulation every year. People who owned these unwanted gift cards would surely want to use the CardSwap service. CardSwap could offer a strong value proposition to consumers while ensuring a healthy return through commissions on every transaction. Problems remained however CardSwap was a relatively small company and had no access to the multi-million dollar advertising budgets that might be needed to get a message out to consumers through an extensive multi-media strategy. How much should the company be willing to spend to acquire a customer? How best could this new company use its limited resources to communicate to customers the benefits that CardSwap had to offer?

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Case Solution for Nouveau Event Planning: The Wedding Extravaganza

Complete Case details are given below :

Case Name : Nouveau Event Planning: The Wedding Extravaganzat

Authors : Neil Bendle, Rocky Campana

Source : Ivey Publishing

Case ID : W11359

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

For the last 24 years Nouveau Event Planning has been operating the largest wedding expo in Windsor, Ontario, Canada, an event called the Wedding Extravaganza. In 2001 the Wedding Odyssey became the second Wedding Expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Some strategic decisions in the case include pricing, customer retention, and selection of an appropriate target market. Students are asked to determine the best course of action for the exhibition through analysis of the competitive landscape and future potential of the wedding industry.

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Case Solution for Wind Mobile: Competing in the Canadian Telecom Industry

Complete Case details are given below :

Case Name : Wind Mobile: Competing in the Canadian Telecom Industry

Authors : Neil Bendle, Janice Wong

Source : Ivey Publishing

Case ID : W12341

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case looks at how a new entrant into a market dominated by three established incumbents can win consumer support. Wind Mobile, a new entrant in the Canadian telecommunications industry, not only has to compete with rivals Bell Canada Enterprises Inc., Rogers Communications and Telus Corporation but also confronts Canadian regulations concerning foreign ownership. Although the regulatory body, the Canadian Radio-television and Telecommunications Commission (CRTC), has ruled that Wind is not Canadian controlled, the Conservative government of the day supports the company and the liberalization of the market. The contradictory stances of important regulatory players leaves considerable confusion as to the right of Wind to compete. In addition to its legal challenges, Wind has to secure customers and takes an aggressive stance against the incumbents, who deploy a variety of tactics, including fighter brands and long-term contracts, to retain their customer base.

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Case Solution for Electoral Gold and Silver: Obama Versus Romney 2012

Complete Case details are given below :

Case Name : Electoral Gold and Silver: Obama Versus Romney 2012

Authors : Neil Bendle, Charan Bagga

Source : Ivey Publishing

Case ID : W13167

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The 2012 U.S. presidential election between President Obama and Governor Romney gave both sides reasons for optimism. As such, it was popularly thought to be anyone’s race to win. The election generated a wide range of polling at the state and national level. Despite the abundance of data, it still was not clear to many people whether the race was “too close to call” or whether one candidate had a decisive lead. On the evening of the election, two friends discuss why the result may or may not be a close one and decide to wager on the outcome.

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Case Solution for The 2012 Republican Presidential Primaries

Complete Case details are given below :

Case Name : The 2012 Republican Presidential Primaries

Authors : Neil Bendle

Source : Ivey Publishing

Case ID : W13043

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the information given to decide which candidate to support. Furthermore, in a typical business or political decision, a person chooses on the basis of his or her personal preference. In a primary election, however, voters are advised to take into account the candidate they think can win the later presidential election, which greatly complicates the decision-making process.

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Case Solution for Fox News: Competing to Deliver the News

Complete Case details are given below :

Case Name : Fox News: Competing to Deliver the News

Authors : Neil Bendle, Leon Li

Source : Ivey Publishing

Case ID : W13243

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since Fox News first entered the cable news industry, the network has skyrocketed to the top position in the ratings charts ahead of its major competitors. Despite being the most popular network, Fox News has endured many controversies, and its reporting has created a polarizing rift between conservatives and liberals. As the news industry shifts into the digital age and offers more options for niche consumption, Fox News needs to decide whether its position will be sustainable or whether it should reconsider its focus on opinionated reporting.

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Case Solution for Visa Inc. and the Global Payments Industry

Complete Case details are given below :

Case Name : Visa Inc. and the Global Payments Industry

Authors : Neil Bendle, Dan Horne

Source : Ivey Publishing

Case ID : W14186

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.’s position within it. The case outlines the industry’s history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.’s competitive advantage?

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Case Solution for Visa Inc.: Accounting for Marketing

Complete Case details are given below :

Case Name : Visa Inc.: Accounting for Marketing

Authors : Neil Bendle

Source : Ivey Publishing

Case ID : W14258

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A job candidate at Visa Inc., the technology payments company, prepares herself for her interview by considering what she can uncover about the company’s marketing from the published accounts. She analyzes what the company spends money on and how revenue is generated. She considers how marketing is accounted for – specifically, how marketing assets, such as brands, are dealt with on the balance sheet. She considers the relationship between values in the accounts and the market value of the firm, and the problem of brand valuation is discussed. Finally, she tries to understand the impact of accounting treatment on common financial ratios.

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Case Solution for SCI Ontario: Achieving, Measuring and Communicating Strategic Success

Complete Case details are given below :

Case Name : SCI Ontario: Achieving, Measuring and Communicating Strategic Success

Authors : Neil Bendle

Source : Ivey Publishing

Case ID : W14557

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that assists people with spinal cord injuries to achieve independence, self-reliance and full community participation. In early 2014, the marketing manager is trying to understand how best to assess performance against the organization’s crucial but hard-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario. In addition, she wishes to develop a reporting system based on the indicators laid out in the existing balanced scorecard. This monthly dashboard will allow the new chief executive officer to manage the organization using a summary sheet of measures that highlights how it is performing on critical dimensions. She faces two crucial questions: How should internal reporting be performed? What would being successful at community leadership look like and how can performance against this goal be monitored?

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