Case Analysis

Case Solution for Jane’s Short & Sweet: Purpose, People, and Profit

Case Solution & Analysis for Jane’s Short & Sweet: Purpose, People, and Profit by Kelly Ann Irvin, Mary Conway Dato-on.

Complete Case details are given below :

Case Name :      Jane’s Short & Sweet: Purpose, People, and Profit
Authors :           Kelly Ann Irvin, Mary Conway Dato-on
Source :              Ivey Publishing
Case ID :           9B16A030 / W16452
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, jane’s short & sweet, a United States-based for-profit business, regularly dedicated 25 per cent of its revenue to charities supporting its mission of improving the education and healthcare of marginalized women. The company also engaged in some environmental practices with respect to its use of resources. jane’s short & sweet’s owner understood that she would have to make some trade-offs between people and profit while still attempting to remain consistent with her company’s social purpose and contribute to the resolution of its current problem-finding a way to fill a customer order that exceeded the company’s production capacity. While addressing the company’s new labour needs, the owner needed to evaluate how the trade-off between mission and money would affect the company’s labour source, hourly wages, pricing strategy, product price, and organizational goals. To do so, the owner had to identify and evaluate the options that would enable her to better fulfill her company’s role as a social sustainable enterprise.
 
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Case Solution for Teracom Limited: Appointing a Consumer Distributor

Case Solution & Analysis for Teracom Limited: Appointing a Consumer Distributor by Rajeev Kumra.

Complete Case details are given below :

Case Name :      Teracom Limited: Appointing a Consumer Distributor
Authors :           Rajeev Kumra
Source :              Ivey Publishing
Case ID :           9B16A029 / W16457
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Teracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to retail customers. After seeking applications for new distributors of Teracom modems, the company narrowed the list down to four candidate firms. In December 2014, Teracom’s president of corporate business had to use a distributor selection model and undertake a distributor performance appraisal. What were the main criteria for evaluating the four applicants, and which firm was the best fit?
 
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Case Solution for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor

Case Solution & Analysis for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor by Rakhi Thakur.

Complete Case details are given below :

Case Name :      Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Authors :           Rakhi Thakur
Source :              Ivey Publishing
Case ID :           9B16A031 / W16470
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Mahindra & Mahindra Limited was the largest manufacturer of farm equipment in India, with a more than 40 per cent market share. It manufactured five different tractor brands in the domestic market, including a brand of mini-tractor, the Yuvraj 215 NXT. This brand was targeted at small farmers with less than two hectares of land, who were primarily dependent on bullocks or power tillers for farming but aspired to own a tractor to increase productivity at an affordable price. Although such farmers formed over 70 per cent of the farming population, the penetration of tractors in this segment was the lowest. While the situation demonstrated high potential, selling tractors in this segment was challenging due to low product awareness, limited access to information, and low financial resources among target customers. With such a product in its portfolio, how should Mahindra & Mahindra Limited promote the Yuvraj 215 NXT among small and marginal farmers?
 
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Case Solution for Moshi Looks to Popularize Fusion Fare in Dubai

Case Solution & Analysis for Moshi Looks to Popularize Fusion Fare in Dubai by Sandeep Puri, Kirti Khanzode, Rahul Jain.

Complete Case details are given below :

Case Name :      Moshi Looks to Popularize Fusion Fare in Dubai
Authors :           Sandeep Puri, Kirti Khanzode, Rahul Jain
Source :              Ivey Publishing
Case ID :           9B16A032 / W16478
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Moshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service-all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or stick with his unique offerings? Because of its fusion theme (Nepalese cuisine and Japanese sushi), Moshi did not have a clear positioning in terms of its menu. Would Moshi’s unique offerings be enough to sustain its continued existence in Dubai’s competitive restaurant industry? Would this business be scalable? The owner had relied on word-of-mouth publicity thus far; however, was this method adequate? What sort of marketing strategy should he adopt?
 
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Case Solution for AGL: An Electric Utility Dealing with Disruptive Innovation

Case Solution & Analysis for AGL: An Electric Utility Dealing with Disruptive Innovation by Tom Houghton, Philip Sugai.

Complete Case details are given below :

Case Name :      AGL: An Electric Utility Dealing with Disruptive Innovation
Authors :           Tom Houghton, Philip Sugai
Source :              Ivey Publishing
Case ID :           9B16A036 / W16489
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
AGL Energy, a long-time traditional energy supply company in Australia, was facing competition as alternative sources of energy, such as solar power and batteries, were taking root in both the marketplace and with energy-conscious homeowners. The trend of homeowners who opted to supply their own energy needs and go off the grid was described as a “death spiral” for utility companies. In response, AGL Energy appointed a new chief executive officer in 2015 to address concerns related to falling demand, customer retention, and unpredictable energy prices. With climate change issues pushing so-called green energy sources into the forefront, what were the strategic options that would ensure AGL Energy’s continued presence as a leader in the energy industry?
 
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Case Solution for Moonka Auto: Recruiting Salespeople

Case Solution & Analysis for Moonka Auto: Recruiting Salespeople by Atul Arun Pathak, Gyanesh Mishra.

Complete Case details are given below :

Case Name :      Moonka Auto: Recruiting Salespeople
Authors :           Atul Arun Pathak, Gyanesh Mishra
Source :              Ivey Publishing
Case ID :           9B16A033 / W16486
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment quickly, the owner’s challenges included (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The owner certainly did not want to rush things and end up recruiting unsuitable employees, which could have disastrous consequences for the business. At the same time, he needed to get sales underway in the new branch. How could the owner balance his many responsibilities while finding the right salespersons for Moonka Automobile?
 
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Case Solution for Cafe Coffee Day: Brand Transformation through Repositioning

Case Solution & Analysis for Cafe Coffee Day: Brand Transformation through Repositioning by Ashita Aggarwal Sharma, Lulu Raghavan.

Complete Case details are given below :

Case Name :      Cafe Coffee Day: Brand Transformation through Repositioning
Authors :           Ashita Aggarwal Sharma, Lulu Raghavan
Source :              Ivey Publishing
Case ID :           9B16A034 / W16488
Discipline :        Marketing
Case Length :    16 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Café Coffee Day pioneered retail café culture in India with its entry into the market in 1996. After enjoying success for more than a decade, the brand felt the need to evolve in order to suit consumer preferences and better compete in the market space. The Café Coffee Day management team commissioned a brand image study to better understand consumer perceptions. The results showed that although Café Coffee Day’s “regular guy/girl” brand archetype had evolved over time, there was a clear gap between the intended brand identity and the image that was projected. To make the brand relevant to Café Coffee Day’s core target group (i.e., young, urban Indian consumers), the company had to make sure that its positioning was relevant and clear, its brand identity was refreshed, and its café experience was well defined and differentiated. Café Coffee Day wanted to identify various positioning platforms through analysis of the company, its competition, and its customers, and then to evaluate these platforms to arrive at an appropriate positioning choice.
 
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Case Solution for Aquasi Marketing: Building and Managing an Online Brand

Case Solution & Analysis for Aquasi Marketing: Building and Managing an Online Brand by Anagha Shukre, Amit Pundir.

Complete Case details are given below :

Case Name :      Aquasi Marketing: Building and Managing an Online Brand
Authors :           Anagha Shukre, Amit Pundir
Source :              Ivey Publishing
Case ID :           9B16A035 / W16501
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2013, the senior marketing manager of Aquasi India (Private) Limited (Aquasi) met with the company’s chief executive officer to consider the challenges faced by Aquasi that had arisen due to globalization after March 1997. India’s competitive environment had completely changed; new technology had swept into the country and workers did not possess the essential skill sets to use the new machinery. Given sharp declines in quality and production output, Aquasi’s sales suffered significantly. The number of competitors increased and began to eat into the company’s market share. In the midst of these problems, Aquasi planned to develop and grow a web-based portal to manage the business in hopes that it would enable the company to move forward and survive in the difficult times ahead. However, the question remained as to how to implement this new online strategy; Aquasi’s marketing and information technology teams were novices with respect to digital media, and would face several challenges.
 
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Case Solution for Biba: Stitching Plans for Growth

Case Solution & Analysis for Biba: Stitching Plans for Growth by Ritu Mehta, Prateeth Nayeeni.

Complete Case details are given below :

Case Name :      Biba: Stitching Plans for Growth
Authors :           Ritu Mehta, Prateeth Nayeeni
Source :              Ivey Publishing
Case ID :           9B16A037 / W16531
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
After solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Biba recognized that its customers’ preferences were changing. In order to retain its leadership status, Biba had to decide how to grow its brand. What was the best way to compete against western retailers attracting the country’s teen and young women’s market? What marketing strategies could Biba adopt? Was Biba doing enough to remain relevant in the fast-changing women’s clothing market?
 
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Case Solution for Patanjali Takes On Industry Giants

Case Solution & Analysis for Patanjali Takes On Industry Giants by Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh.

Complete Case details are given below :

Case Name :      Patanjali Takes On Industry Giants
Authors :           Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh
Source :              Ivey Publishing
Case ID :           9B16A039 / W16538
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the yoga guru who started Patanjali Ayurved Limited declared that his company’s revenue would exceed that of Colgate-Palmolive India by the end of the year and would overtake Hindustan Unilever in India in three years. Patanjali’s revenue grew 125-150 per cent from the previous year. The company aimed to continue growing at a rate of 100-125 per cent annually over the next three years, as a manufacturer and marketer of a wide range of products including flour, biscuits, noodles, spices, honey, and toothpaste. It also considered exploring international expansion to support its high growth targets. Could Patanjali aggressively expand into more categories while maintaining sustainable growth?
 
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