Case

Case Solution for Lululemon Athletica’s Product, Employee and Public Relations Issues
Complete Case details are given below :
Case Name :      Lululemon Athletica’s Product, Employee and Public Relations Issues
Authors :           Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills
Source :             Ivey Publishing
Case ID :            W14425
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.
 
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Case Solution for Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers
Complete Case details are given below :
Case Name :      Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers
Authors :           William H. Murphy
Source :             Ivey Publishing
Case ID :            W14449
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ledals, one of the premier redistribution firms in the United States, had determined that whenever backorders occurred, the additional trips being made by delivery trucks were killing margins. Therefore, management imposed a new policy, whereby backordered items would be held until the next customer order was received and prepared for shipping.This arrangement led to repercussions, with both customers and Ledals’ salespeople frustrated with the new policy. Muted at first, but growing in volume, many members of the sales force were clearly disgruntled. What remained was figuring out how much damage was actually being done. Was it simply a predictable resistance to change that would resolve itself in the coming months? If it was a genuine problem, Ledals’ management needed to consider what, if any, actions should be taken. Ledals also had to determine whether the problem was with the policy itself or its implementation. Regardless of the cause, management had to make a decision as soon as possible about how to move forward.
 
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Case Solution for Marketing of a Bollywood Film: Ankur Arora Murder Case
Complete Case details are given below :
Case Name :      Marketing of a Bollywood Film: Ankur Arora Murder Case
Authors :           Soumya Sarkar, Ami Shah
Source :             Ivey Publishing
Case ID :            W14451
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ankur Arora Murder Case (AAMC) was billed as the first medical negligence drama coming out of the Hindi movie industry in Mumbai (popularly referred to as Bollywood). Inspired by true events, the film received good critical response even though it was not the routine song-and-dance fare produced by most production houses. The project was beset by certain constraints, both external and intrinsic to the team. The producer of the movie was convinced that he would have a very good product once the hurdles created by legalities and other marketing-related issues were sorted out. His team had created a comprehensive marketing communications plan for the release of the movie to exploit the emotions evoked by such a sensitive subject. The box-office failure of the movie made the producer consider whether his strategy of arranging the finances of a project would work well or whether he should attempt to manage all future projects in their entirety, including production and marketing.
 
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Case Solution for Comedy Nights with Kapil: Maintaining Value Creation
Complete Case details are given below :
Case Name :      Comedy Nights with Kapil: Maintaining Value Creation
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :            W14459
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show to sustain its audience engagement and ratings? The intent to telecast once a week rather than twice a week upset the broadcasting channel, Colors TV. How would this change impact value creation for all the stakeholders?
 
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Case Solution for Taco Bell: A Mexican-Inspired Restaurant in India
Complete Case details are given below :
Case Name :      Taco Bell: A Mexican-Inspired Restaurant in India
Authors :           Lubna Nafees, Akshay Kumar, Ashok Bajpai, Anoop Chand, Maryne Ann James, Bonney Luke,        Thomas, Jayakrishnan B Nair, Kunal Hazari, Garima Konda
Source :             Ivey Publishing
Case ID :            W14536
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
With four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price in a friendly atmosphere. Its target market was young people with global aspirations and/or experiences who were aware of the brand and willing to try something new. India appeared to be a large and fitting market for this quick service restaurant: a population of more than a billion people, the majority of whom were under 35, growing income levels and increasing tastes for international cuisines. Yet, despite a record-breaking launch in 2010, its retail foot traffic was declining. The addition of vegetarian items to the menu had limited success in luring customers to repeat visits. Were the price changes on the new menu reasonable and consistent with the brand promise Taco Bell had made during its launch? What could be done to sustain the company’s survival in India?
 
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Case Solution for Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Complete Case details are given below :
Case Name :      Alliance Grain Traders Inc.: Moving Up the Value Chain (A)
Authors :           Mark B. Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            W14544
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and highly competitive. The key question for the analyst was whether he should continue to hold AGT stock given its stated objectives.
 
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Case Solution for SCI Ontario: Achieving, Measuring and Communicating Strategic Success
Complete Case details are given below :
Case Name :      SCI Ontario: Achieving, Measuring and Communicating Strategic Success
Authors :           Neil Bendle
Source :             Ivey Publishing
Case ID :            W14557
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that assists people with spinal cord injuries to achieve independence, self-reliance and full community participation. In early 2014, the marketing manager is trying to understand how best to assess performance against the organization’s crucial but hard-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario. In addition, she wishes to develop a reporting system based on the indicators laid out in the existing balanced scorecard. This monthly dashboard will allow the new chief executive officer to manage the organization using a summary sheet of measures that highlights how it is performing on critical dimensions. She faces two crucial questions: How should internal reporting be performed? What would being successful at community leadership look like and how can performance against this goal be monitored?
 
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Case Solution for Swiss Army: Diversifying into the Fragrance Business
Complete Case details are given below :
Case Name :      Swiss Army: Diversifying into the Fragrance Business
Authors :           Ilan Alon, Marc Fetscherin, Claudia Carvajal
Source :             Ivey Publishing
Case ID :            W14574
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should Victorinox diversify into the fragrance business? Should it aim to transfer its existing brand attributes to fragrance products? Or should it adopt a strategy that would include the use of another brand to market the perfumes? The head of marketing had to present a plan to the CEO of Victorinox on how best to brand and position the product, and how to compete in the fragrance industry.
 
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Case Solution for Mundell & Associates, Inc.; Managing When Faith Really Matters
Complete Case details are given below :
Case Name :      Mundell & Associates, Inc.; Managing When Faith Really Matters
Authors :           Jeanne G Buckeye, John B Gallagher, Elizabeth Garlow
Source :             North American Case Research Association (NACRA)
Case ID :            NA0148
Discipline :        Organizational Behavior
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of Mundell & Associates is making plans to embark on a significant remake of the company culture. To that end, he is considering specific, concrete changes in company policies and practices in order to more fully embed his faith convictions and spiritual values in the culture of the company and the consciousness of employees. Those values have always been present and active in shaping the business; the company is one of the largest companies participating in the Economy of Communion (EOC) project, a worldwide, faith-based, effort to humanize economic activity through use of thoughtful business practices and profit redistribution. The owner is convinced that being an EOC company requires more than sharing profits or following particular practices. It means being an actual community, one marked by the involvement and engagement of all employees. The way forward is not at all clear and so the owner, and students, must consider several possible options, weigh the advantages and disadvantages of different organizational behavior approaches, and devise a concrete course of action.
 
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Case Solution for ICA: Changing the Supermarket Business, One Screen at a Time
Complete Case details are given below :
Case Name :      ICA: Changing the Supermarket Business, One Screen at a Time
Authors :           Anne Roggeveen, Dhruv Grewal
Source :             Babson College
Case ID :            BAB274
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.
 
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