DECISION

Case Solution for Mahindra “Rise”: A Brand Architecture Decision

Complete Case details are given below :

Case Name : Mahindra “Rise”: A Brand Architecture Decision

Authors : Ashita Aggarwal Sharma, Lulu Raghavan

Source : Ivey Publishing

Case ID : W14691

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside‐out arrangement that resulted in a diffused image. Aligning diverse and legacy businesses would be a complex task, and resources were limited. A clear brand architecture would not only help the company to efficiently allocate advertising dollars but could also help in identifying investment opportunities and risks among the different sub-brands. Landor Associates India, a global brand consulting firm, was tasked by the board to suggest a relevant brand architecture model that would be relevant across geographies. Should the Mahindra brand be used by all businesses, products and services? Should the company follow a conglomerate approach and create a “house of brands” as P&G and Unilever had done, or should it follow a hybrid strategy?

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Case Solution for Acer Group’s R&D Strategy: The China Decision

Complete Case details are given below :

Case Name : Acer Group’s R&D Strategy: The China Decision

Authors : Terence Tsai, Borshiuan Cheng, Donna Everatt

Source : Ivey Publishing

Case ID : 99M007

Discipline : Operations Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Acer Group was one of the world’s largest PC and computer component manufacturers. Members of Acer’s R&D management team were considering the location of a new R&D lab with a view to maximizing the effectiveness of their global R&D strategy.

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Case Solution for Acer Group’s China Manufacturing Decision

Complete Case details are given below :

Case Name : Acer Group’s China Manufacturing Decision

Authors : Terence Tsai, Borshiuan Cheng, Donna Everatt

Source : Ivey Publishing

Case ID : 99M009

Discipline : Operations Management

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Acer Group was one of the world’s largest PC and computer component manufacturers. The vice president of global operations is pondering whether the timing and environment is conducive for Acer, based in Taiwan, to commence full-scale manufacturing operations in the Chinese mainland. Students are asked to examine the criteria on which Acer should base its decision to manufacture overseas and, in so doing, create the framework for a corporation’s global manufacturing strategy.

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Case Solution for Scotts Miracle-Gro: The Spreader Sourcing Decision

Complete Case details are given below :

Case Name : Scotts Miracle-Gro: The Spreader Sourcing Decision

Authors : John Gray, Michael Leiblein, Shyam Karunakaran

Source : Ivey Publishing

Case ID : 908M78

Discipline : Operations Management

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Scotts Miracle-Gro company is the world’s largest marketer of branded consumer lawn and garden products, with a full range of products for professional horticulture as well. Headquartered in Marysville, Ohio, the company is a market leader in a number of consumer lawn and garden and professional horticultural products. The case describes a series of decisions regarding the ownership and organization of the assets used to manufacture fertilizer spreaders. This case is intended to illustrate the application of and tradeoffs between financial, strategic and operations perspectives in a relatively straightforward manufacturing “make-buy” decision. The case involves a well-known, easily-described product that most students would assume is made overseas. Sufficient information is provided to roughly estimate the direct financial cost associated with internal (domestic) production, offshored (non-domestic) production and outsourced production. In addition, information is included that may be used to estimate potential transaction costs as well as costs associated with foreign exchange risk.

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Case Solution for Namo Alloys Pvt. Ltd. – A Drive to Sustainable Investment Decision

Complete Case details are given below :

Case Name : Namo Alloys Pvt. Ltd. – A Drive to Sustainable Investment Decision

Authors : Jitendar Khatri Bittoo, Ashutosh Dash

Source : Ivey Publishing

Case ID : W13637

Discipline : Operations Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Namo Alloys, a medium-size, secondary-metal manufacturing firm, is seeking to expand by investing in new technology. The co-founder’s challenge is to select a technology that aligns with the company’s sustainable manufacturing philosophy by creating not only economic value but also sustainable societal and environmental values that will ensure triple bottom line value creation for all company stakeholders.

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Case Solution for David Stern’s Decision

Complete Case details are given below :

Case Name : David Stern’s Decision

Authors : John S. Haywood-Farmer, Kaitlin Thanasse

Source : Ivey Publishing

Case ID : W14244

Discipline : Operations Management

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

At 6:05 a.m., the head office at Golden Horseshoe Constructors (GHC) was understandably empty and very quiet. The vice-president (VP) of purchasing settled in at his desk to review the bids for an upcoming condominium project and to then decide which window and door installation firm he would recommend for that portion of the job. GHC’s president was expecting the decision first thing that morning. Just a day earlier, the president had strongly suggested that the work be given to Monyash Doors and Windows, a firm that had not submitted the lowest bid. In practice, all else being equal, the firm with the lowest priced bid would win the contract, but the VP was unsure how to proceed with the president’s request and which of the four bids he should recommend.

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Case Solution for Greydanus, Boeckh & Associates: The Yield Curve Kink Decision

Complete Case details are given below :

Case Name : Greydanus, Boeckh & Associates: The Yield Curve Kink Decision

Authors : Stephen R. Foerster

Source : Ivey Publishing

Case ID : 9A98N022

Discipline : Finance

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A bond portfolio manager is re-evaluating the funds position in government bonds. His team had attempted to take advantage of a mis-priced bond and was now in the process of re-examining the recent move in interest rates, the current shape of the yield curve, and the forecast for interest rate changes. This case introduces students to fundamental bond valuation and price change issues, including duration and convexity, as well as bond management styles.

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Case Solution for Harlequin Enterprises: The MIRA Decision

Complete Case details are given below :

Case Name : Harlequin Enterprises: The MIRA Decision

Authors : Roderick E. White, Mary M. Crossan, Ken Mark

Source : Ivey Publishing

Case ID : 903M07

Discipline : Strategy

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Harlequin Enterprise, a well-known publisher of series romantic fiction, is facing threats to its leading position as the world’s largest romance publisher, posed by the growing popularity of single-title, women’s fiction novels. Harlequin was the dominant and very profitable producer of series romance novels, but research indicates that many customers are reading as many single-title romance and women’s fiction books as series romances. Facing a steady loss of share in a growing total women’s fiction market, Harlequin convened a task force to study the possibility of relaunching a single-title, women’s fiction program.

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Case Solution for Arla and MD Foods–The Merger Decision (A)

Complete Case details are given below :

Case Name : Arla and MD Foods–The Merger Decision (A)

Authors : W. Glenn Rowe, Pankaj Shandilya

Source : Ivey Publishing

Case ID : 904M76

Discipline : Strategy

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The managing director of MD Foods of Denmark and the president of Arla of Sweden, both cooperatives, were contemplating whether their companies should merge to create Europe’s largest dairy company. Both companies wanted to continue the success of their joint ventures with a much closer relationship, but wondered whether their owners (the milk-producing farmers in each country) would approve the merger. The two companies were different in size, organizational structure, organizational culture, monetary currency, and language. A cross-border merger of two cooperatives was unprecedented.

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Case Solution for WestJet: The Pearson Decision

Complete Case details are given below :

Case Name : WestJet: The Pearson Decision

Authors : Roderick E. White, Derek Lehmberg

Source : Ivey Publishing

Case ID : 905M54

Discipline : Strategy

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early 2003, WestJet’s management was reviewing its plans for growth, specifically considering whether WestJet should move its eastern Canada base of operations from Hamilton’s Munro Airport to Toronto Pearson Airport. WestJet had grown rapidly since its launch in 1996 and was now the second largest airline in Canada. WestJet had originally focused on western Canada, but had entered eastern Canada in March 2000, with an eastern base of operations in Hamilton, a secondary airport in the greater Toronto area. Pearson was Canada’s largest domestic and international airport, the primary commercial airport for the greater Toronto area and a hub of WestJet’s largest competitor, Air Canada. Compared with Pearson, Hamilton was less congested and charged much lower fees. WestJet’s operations had been closely modeled on Southwest Airlines’. The use of a secondary airport such as Hamilton as a base of operations was consistent with Southwest’s low-cost, high-utilization features. With higher costs and longer turnaround times due to congestion, a base at Pearson was arguably not consistent with the Southwest business model; however, it was hard for WestJet to ignore the growth potential.

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