Hotels

Case Solution for Abu Dhabi National Hotels: What Went Wrong?

Complete Case details are given below :

Case Name : Abu Dhabi National Hotels: What Went Wrong?

Authors : Anupam Mehta

Source : Ivey Publishing

Case ID : W14697

Discipline : Accounting

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2012, Abu Dhabi National Hotels had been struggling and the performance of the company had significantly declined, especially that of its main hotel business. Net profit had been decreasing since 2009 and, with this shrinking profitability, shareholders were losing confidence in the company. The share price of the company had also deteriorated and was expected to decline further. With the drop in net profit year after year, investors were very concerned about the company’s performance and the direction of its future growth. The company had five business segments – hotels, retail services, catering, transportation and holding – and a deep analysis of the company’s performance areas and plan to improve these were needed.

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Case Solution for Taj Hotels: Building Sustainable Livelihoods

Complete Case details are given below :

Case Name : Taj Hotels: Building Sustainable Livelihoods

Authors : Garima Sharma, David G Hyatt

Source : Ivey Publishing

Case ID : W13441

Discipline : Organizational Behavior

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case explores issues faced by the corporate sustainability manager at the corporate headquarters of a large hotel group in a developing nation as she implements her company’s corporate sustainability strategy through supplier partnerships with bottom-of-the-pyramid (BoP) social organizations. Under the rubric of responsible purchasing, the hotelier’s “Creating Sustainable Livelihoods” initiative engaged cause-based nongovernmental organizations (NGOs) by exploring opportunities where the products or services of such organizations could substitute for similar products or services sourced from for-profit suppliers. The case illustrates the challenges inherent in a BoP responsible purchasing strategy, including the delicate balance between meeting business objectives while supporting social causes.

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Case Solution for Innovation at the Leading Hotels of the World

Complete Case details are given below :

Case Name : Innovation at the Leading Hotels of the World

Authors : Mona Anita K. Olsen, Saniya Ghandi, Kelly McDarby, Joanne Jihwan Park

Source : Ivey Publishing

Case ID : W14554

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of analytics and reporting at The Leading Hotels of the World and his team were to present their new idea to the company’s executive team: the hotel engagement scorecard (HES). HES was received well and gained recognition from the executive team of 10 members, becoming one of four company goals for the year. HES was to be implemented across all of The Leading Hotels of the World’s 25 global offices and more than 430 member hotels. As the founder of the idea, the director of analytics and reporting felt responsible and motivated to make HES as strong as possible before its implementation. He wondered how HES innovation could move forward and assist member hotels as much as possible.

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Case Solution for Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value

Complete Case details are given below :

Case Name : Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value

Authors : Chekitan S. Dev, Laure Mougeot Stroock

Source : HBS Brief Cases

Case ID : 2087

Discipline : Marketing

Case Length : 13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Rosewood Hotels & Resorts, a small luxury private hotel management firm running a collection of 12 individually branded hotels and resorts in multiple countries, was wondering how to foster customer retention and loyalty and capture the maximum value from its 115,000 guests. Rosewood had always allowed each hotel to stand as its own individual brand, with the Rosewood name presented as a muted sub-brand, if at all. Now Rosewood’s new leadership was contemplating whether the firm should significantly increase the prominence of the corporate identity, making Rosewood a corporate brand. The main challenge that Rosewood’s executives face is to assess whether the potential economic benefits from increased guest retention can outweigh the $1,000,000 marketing investment needed to implement the corporate branding strategy. The central focus is a quantitative assignment that asks students to calculate how customer lifetime value would be affected by a shift from individual branding to corporate branding.

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