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Case Solution for American Fast Food in Korea

Complete Case details are given below :

Case Name : American Fast Food in Korea

Authors : Paul W. Beamish, Jaechul Jung, Hun-Hee Kim

Source : Ivey Publishing

Case ID : 903M16

Discipline : Strategy

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A major U.S.-based fast food company with extensive operations around the world was contemplating whether to enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers, and suppliers. Also includes social issues as potential forces.

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Case Solution for Samsung and the Theme Park Industry in Korea

Complete Case details are given below :

Case Name : Samsung and the Theme Park Industry in Korea

Authors : Paul W. Beamish, Charles Dhanaraj, Young Soo Kim

Source : Ivey Publishing

Case ID : 996M06

Discipline : General Management

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; (3) the relationship between a firm’s resources and its strategy. Porter’s Five Forces model is used to analyze the impact of the competitive forces on profitability.

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Case Solution for NCsoft Corporation

Complete Case details are given below :

Case Name : NCsoft Corporation

Authors : Ho-Geun Lee, Sang-Hoon Lee, Hyung-Jin Kim

Source : Ivey Publishing

Case ID : 907M61

Discipline : General Management

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case presents the points of contention and issues facing NCsoft Corporation (NCsoft) as of 2007. As the leader in online games, NCsoft has the greatest future growth potential inside and outside of Korea. The president has a number of issues to consider: What is NCsoft’s most effective plan for maintaining its top position in Korea and its competitiveness in the world market? How should the company pursue diversification of its game offerings from a small number of major games to other online game genres, such as casual games? What are the important factors NCsoft needs to consider to achieve “glocalization” as a basis for building a global online game development and publishing company? What should be NCsoft’s response to the diversified connection channels and game platforms and the rise of a ubiquitous computing environment? How should the negative perceptions and side effects of playing online games be dealt with? In addition, how should NCsoft prepare to compete with other industries that are expected to become competitors with digital-content online games?

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Case Solution for Samsung: Redefining a Brand

Complete Case details are given below :

Case Name : Samsung: Redefining a Brand

Authors : Robin Ritchie, Fan Ye, Christian Kim

Source : Ivey Publishing

Case ID : 904A16

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.

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Case Solution for Headquarters’ Overhead Cost Allocation at Korea Auto Insurance Co. Inc.

Complete Case details are given below :

Case Name : Headquarters’ Overhead Cost Allocation at Korea Auto Insurance Co. Inc.

Authors : Sangil Kim, Ho-Young Lee, Won-Wook Choi

Source : Ivey Publishing

Case ID : 909B14

Discipline : Accounting

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Korea Auto Insurance Co. Inc. (Korea Auto Insurance) incurred both direct and indirect costs. Direct costs were incurred at branches as they performed sales and operating activities, while indirect costs were incurred at headquarters as it supported branches through the activities of the information technology, operating support, investment, marketing and general administrative teams. Indirect costs accounted for a significant part (41 per cent) of the total costs incurred. However, they could be neither directly traceable nor logically related to specific sales activities. Korea Auto Insurance currently allocated indirect costs incurred by headquarters to branches based on sales revenue. Using the amount of sales revenue as an allocation base for overhead was not regarded as a reasonable method by the Taejon City branch manager. Branch managers had complained that the current allocation base was not related to the level of actual benefits they received from the headquarters. They argued that the allocation process distorted the operating performances of branches as reflected in the books. The manager of the Taejon branch suggested that the ABC (activity-based cost) method be applied to solve the problems related to the current overhead allocation process.

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