Kindley

Case Solution for Brannigan Foods: Strategic Marketing Planning
Complete Case details are given below :
Case Name :      Brannigan Foods: Strategic Marketing Planning
Authors :           John A. Quelch, James Kindley
Source :             HBS Brief Cases
Case ID :            913545
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The soup division at Brannigan Foods contributes over 40% of the firm’s revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant’s analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.
 
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Case Solution for Olympic Rent-A-Car U.S.: Customer Loyalty Battles
Complete Case details are given below :
Case Name :      Olympic Rent-A-Car U.S.: Customer Loyalty Battles
Authors :           John Deighton, James Kindley
Source :             HBS Brief Cases
Case ID :            913568
Discipline :        Marketing
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor’s program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leisure traveler segment. At the meeting, the team reviews the financial performance of the firm and the firm’s reward program, called Olympic Medalist. They consider whether they can afford to match the competitor’s loyalty program terms as they have done in the past and also consider how the competitor’s actions will affect the entire car rental industry. Ultimately, they must respond with a truly distinctive strategy. Students must perform a quantitative analysis of each possible response and consider the value of customers in loyalty programs.
 
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Case Solution for Clique Pens: The Writing Implements Division of U.S. Home
Complete Case details are given below :
Case Name :      Clique Pens: The Writing Implements Division of U.S. Home
Authors :           Frank V. Cespedes, James Kindley
Source :             HBS Brief Cases
Case ID :            914525
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be used explicitly to promote retail merchandising activity for Clique and in theory provide the company with more control of trade promotional dollars to influence consumer behavior. Along the way, Ferguson must consider the structure and problems of various trade promotions and the conflicting needs of her sales and marketing departments. This case introduces basic elements of promotion and pricing policy and the challenges of marketing through major mass retailers.
 
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