Case Solution for Procter & Gamble Canada (B): The Canadian MDO

Complete Case details are given below :
Case Name :      Procter & Gamble Canada (B): The Canadian MDO
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M06
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.
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