Mitchell

Case Solution for Schibsted (B): Should We Start Up “20 Minutes Cologne” Again?

Complete Case details are given below :
Case Name :      Schibsted (B): Should We Start Up “20 Minutes Cologne” Again?
Authors :           Jean-Louis Schaan, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            907M20
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On December 1999, Schibsted, Norway’s largest media company, launched a free daily newspaper, 20 Minutes simultaneously in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 Minutes in Zurich had been considered a success, whereas the Cologne launch had been fraught with difficulty. Schibsted had been caught up in a lawsuit filed by two prominent German publishers. The Cologne edition had been shut down for five weeks. After an appeal, Schibsted had been granted approval to restart distribution. Now the question was: Should Schibsted launch 20 Minutes in Cologne again? This is a supplemental case to “Schibsted (A): Should We Launch ’20 Minutes’?”
 
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Case Solution for Schibsted (A): Should We Launch “20 Minutes”?

Complete Case details are given below :
Case Name :      Schibsted (A): Should We Launch “20 Minutes”?
Authors :           Jean-Louis Schaan, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            907M19
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive vice-president of newspapers for Schibsted was about to meet with his colleagues to discuss the company’s plan to release an internally developed free daily newspaper concept called 20 Minutes. Over the past couple of years, Schibsted’s executive team had kept a watchful eye on the free newspaper industry, which was enjoying tremendous popularity. Earlier in the year, Schibsted had launched Avis 1, a free paper with direct delivery to homes in Oslo, Norway. Looking to expand beyond their home country of Norway, Schibsted’s executives had developed a proposal to simultaneously launch 20 Minutes in Zurich, Switzerland, and Cologne, Germany. The executive vice-president of newspapers and his colleagues were scheduled to present this recommendation to Schibsted’s board of directors within a month. They were in the midst of preparing a financial and strategic analysis, since they were certain the board of directors would ask some tough questions. The supplemental case Schibsted (B): Should We Start Up “20 Minutes Cologne” Again?, describes the events folllowing.
 
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Case Solution for Estonia’s Regio: Helping People “Find” Things

Complete Case details are given below :
Case Name :      Estonia’s Regio: Helping People “Find” Things
Authors :           Jean-Louis Schaan, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            908M51
Discipline :        General Management
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As of mid-2008, Regio’s sole shareholder, chairman and president is leading his team through a strategy refreshing process. Regio, an Estonian company established in 1989 as a map-maker, is now involved in four principal business activities: location-based services for mobile phones, geographical information systems (GIS) software development, the creation of geospatial data and the production of maps. The company’s current revenues are about €5 million and the president is wondering what he can do to propel the company to new heights of €40 to €50 million in revenues by 2015.
 
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Case Solution for Uncertainty and Entrepreneurial Action at Readeo.com

Complete Case details are given below :
Case Name :      Uncertainty and Entrepreneurial Action at Readeo.com
Authors :           J. Robert Mitchell, Madiha Khan
Source :             Ivey Publishing
Case ID :            W12140
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur believes in the potential of Readeo, his idea for a website that combines the love of reading with video calling. He sees Readeo as a solution that would allow, for example, his son to interact and spend quality time connecting with his grandparents. The entrepreneur has several important factors to consider as he works to launch his website. The case explores the challenges that he faces in the midst of uncertainty. While he knows he wants to start the business, the real question is how he should go about doing this.
 
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Case Solution for Acting Entrepreneurially at Renterra

Complete Case details are given below :
Case Name :      Acting Entrepreneurially at Renterra
Authors :           Chris Street, J. Robert Mitchell
Source :             Ivey Publishing
Case ID :            W14578
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur has a venture idea that he believes can be successful. After his family’s farm was sold to a company, the entrepreneur was contacted by the new owners and asked for help finding farmers to rent the land. This request formed the seed of his idea that a website could be used to link farmers with landowners for the purpose of land rental. Following an invitation to submit an application to a local business pitch competition, the entrepreneur faces many questions about what steps he should take to launch the business, specifically what he should do, how he should do it and when and why he should take these actions. The entrepreneur is also challenged to act entrepreneurial in the face of uncertainty.
 
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Case Solution for Levi Strauss Canada Holding an Ember: The GWG (R) Brand

Complete Case details are given below :
Case Name :      Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Authors :           Michael R. Pearce, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            904A07
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi’s and Dockers brands come first and she cannot divert marketing dollars toward the brand’s revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi’s brand.
 
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Case Solution for Product Portfolio Planning at Estonia’s Saku Brewery

Complete Case details are given below :
Case Name :      Product Portfolio Planning at Estonia’s Saku Brewery
Authors :           Michael R. Pearce, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            905A28
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO and the marketing director of Saku Olletehase AS of Estonia must decide on the company’s product portfolio plan. Saku enjoyed market leadership in Estonia with its brand Saku Originaal; however, the strength in market share has weakened in recent years due to increasing competition and greater marketing acumen from other domestic producers. Although domestic beer sales have fallen, the company has experienced increases in other product lines, such as alcoholic long drinks, cider, and nonalcoholic beverages, which complement its existing agreement to sell Pepsi and 7Up. For the last three years, the company has had the exclusive right to resell three well-known international beer brands (Guinness, Kilkenny, and Carlsberg) in Estonia. With so many options and finite marketing resources, the company needs to decide where to focus its effort.
 
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Case Solution for Cherries With Charm: Turkey’s Alara Agri

Complete Case details are given below :
Case Name :      Cherries With Charm: Turkey’s Alara Agri
Authors :           Michael R. Pearce, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            909A19
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian retailers are resisting the change, claiming greater price sensitivity in their consumer base. The CEO thinks he needs a detailed test marketing plan to offer to selected retailers.
 
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Case Solution for VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans

Complete Case details are given below :
Case Name :      VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans
Authors :           Basil A. Kalymon, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906N08
Discipline :        Finance
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief financial officer of VF Outdoor Americas – a division of the world’s largest apparel company, VF Corporation, must decide on the financial viability of purchasing the skateboard VANS lifestyle brand. In his decision, the chief financial officer needs to develop an offer of what VF should pay for VANS and prove to the parent company that the acquisition will be accretive to earnings per share.
 
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Case Solution for Ron Ventura at Mitchell Memorial Hospital

Complete Case details are given below :
Case Name :      Ron Ventura at Mitchell Memorial Hospital
Authors :           Frank V. Cespedes, Heide Abelli
Source :             HBS Brief Cases
Case ID :            913572
Discipline :        Organizational Behavior
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the performance evaluations of his star vascular surgeon Ron Ventura. The evaluations, the result of a 360-degree performance review cycle the hospital had recently put in place, were much more critical than he had anticipated. Ventura, with a national reputation as an accomplished vascular surgeon, had improved the vascular surgery practice enormously in his short tenure at Mitchell Memorial and generated much new case flow for the hospital. Ventura is also, as the evaluation packet made clear, sharp-tongued, impatient, and abrasive. Prescott knows that the Cardiovascular Center needs team players, but he also has a responsibility to improve the performance of the vascular surgery practice, and Ventura is critical to that effort. Now Ventura’s contract is up for renewal. Although Prescott recruited Ventura and gave strong support in his first months, other surgeons are now considering leaving the hospital, HR is getting complaints from the nursing staff and the residency programs, and many point to Ventura’s behavior as the cause. Prescott wonders whether Ventura’s actions violate Mitchell Memorial’s cultural norms focused on teamwork and collaboration and whether or not his contract with the hospital should be renewed. Students must consider approaches to the upcoming performance feedback interview between Prescott and Ventura.
 
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