Pearce

Case Solution for Marshalls International, Inc.
Complete Case details are given below :
Case Name :      Marshalls International, Inc.
Authors :           Michael R. Pearce, Samira Amini
Source :             Ivey Publishing
Case ID :            903A19
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Warners Inc. is a world-leading packaged goods company that supplies a large number of packaged goods to Marshalls International Inc., a leading mass merchandiser. The health and beauty category manager at Warners has been asked to examine its hair care category for opportunities to allow Marshalls to achieve a leadership position in the category among its competitors. He must examine the leading retailers in the category and their marketing strategies and compare them to Marshalls’ strategy.
 
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Case Solution for Microsoft Canada: Marketing Xbox
Complete Case details are given below :
Case Name :      Microsoft Canada: Marketing Xbox
Authors :           Michael R. Pearce, Tanya Mark
Source :             Ivey Publishing
Case ID :            903A23
Discipline :        Marketing
Case Length :    31 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.
 
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Case Solution for Pizza Public Co. Ltd., Thailand (A)
Complete Case details are given below :
Case Name :      Pizza Public Co. Ltd., Thailand (A)
Authors :           Michael R. Pearce, Kathleen E. Slaughter, Elizabeth O’Neil
Source :             Ivey Publishing
Case ID :            903A24
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Pizza Public Co. Ltd. (PPCL) is a division of the Minor Group of Companies that focuses on the management and operation of food service outlets. Takes place between November 1999 and February 2000 and covers the negotiation process between PPLC and Tricon Restaurants USA regarding the renewal of the company’s franchise agreement for Pizza Hut in Thailand. After 20 years of managing the brand, an agreement cannot be reached and PPLC must plan for the development of a new pizza brand.
 
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Case Solution for Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Complete Case details are given below :
Case Name :      Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Authors :           Michael R. Pearce, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            904A07
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi’s and Dockers brands come first and she cannot divert marketing dollars toward the brand’s revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi’s brand.
 
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Case Solution for Product Portfolio Planning at Estonia’s Saku Brewery
Complete Case details are given below :
Case Name :      Product Portfolio Planning at Estonia’s Saku Brewery
Authors :           Michael R. Pearce, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            905A28
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO and the marketing director of Saku Olletehase AS of Estonia must decide on the company’s product portfolio plan. Saku enjoyed market leadership in Estonia with its brand Saku Originaal; however, the strength in market share has weakened in recent years due to increasing competition and greater marketing acumen from other domestic producers. Although domestic beer sales have fallen, the company has experienced increases in other product lines, such as alcoholic long drinks, cider, and nonalcoholic beverages, which complement its existing agreement to sell Pepsi and 7Up. For the last three years, the company has had the exclusive right to resell three well-known international beer brands (Guinness, Kilkenny, and Carlsberg) in Estonia. With so many options and finite marketing resources, the company needs to decide where to focus its effort.
 
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Case Solution for Cherries With Charm: Turkey’s Alara Agri
Complete Case details are given below :
Case Name :      Cherries With Charm: Turkey’s Alara Agri
Authors :           Michael R. Pearce, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            909A19
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) and owner of Alara Agri, a major Turkish cherry and fig producer, wants to convince retailers in Belgium and Germany (and, later, other parts of Europe) to change cherries from a bulk product to a higher-end luxury product packaged in small carry bags. The move from bulk to small packages has been highly successful in the United Kingdom where retailers reduced waste and increased margins. The German and Belgian retailers are resisting the change, claiming greater price sensitivity in their consumer base. The CEO thinks he needs a detailed test marketing plan to offer to selected retailers.
 
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