Pet

Case Solution for Pet Care Veterinary Services

Complete Case details are given below :

Case Name :      Pet Care Veterinary Services
Authors :           Elizabeth M.A. Grasby; Jason Stornelli
Source :             Ivey Publishing
Case ID :            907M42
Discipline :        Human Resource Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The spring of 2002 had been grueling for the owner of Pet Care Veterinary Services, a small-animal veterinary practice with two clinics in Southwestern Ontario. Everything seemed to be going wrong at Pet Care’s Avery, Ontario location. Profitability was disappointing, medication had disappeared, and the owner had serious concerns about her associate veterinarian’s quality of animal care. The owner wondered what would be her best course of action. She could afford to keep the clinic open for another year and try to either fix the operational issues or leave things as they were and see if the problems resolved themselves. The owner wondered whether it would be best to sell and avoid future problems. What price would she ask for the clinic if she chose to sell? Whatever her choice, she knew she had to make a decision quickly, because the uncertainty and stress of running two clinics were beginning to take their toll.
 
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Case Solution for Pets.com Inc.: Rise and Decline of a Pet Supply Retailer

Complete Case details are given below :
Case Name :      Pets.com Inc.: Rise and Decline of a Pet Supply Retailer
Authors :           Omar Merlo
Source :             Ivey Publishing
Case ID :            909A21
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case follows the rise and decline of Pets.com from its inception in 1994 until 2000. It starts with a look at the birth of Pets.com, followed by a discussion of the market, consumer behaviour and key competitors. It then focuses on Pets.com’s business strategy and marketing mix. The case study provides the basis for class discussion of a number of key issues, including but not limited to a) the decision whether to enter a strategic partnership, b) the pursuit of an aggressive growth strategy, c) the design and management of the marketing mix, d) the use of aggressive communication and pricing strategies, and e) brand-building decisions. Pets.com is often cited alongside the Edsel, New Coke, Betamax and others as one of the biggest marketing blunders of all times. As such, students find it a fascinating story. The case study also asks students to reflect on some common challenges faced by organizations, such as entry and survival in a highly competitive market, how to deal with a dominant player, venture capital and entrepreneurial issues, business model design, brand management, marketing mix decisions, and the benefits and perils of a growth strategy. The case has been used successfully in the following courses: a) an MBA elective course dealing with popular marketing mistakes and failures, b) a postgraduate strategic marketing course dealing with growth strategies, c) a marketing management course at the undergraduate level focused on the design and management of the marketing mix, and d) a services marketing module at the undergraduate level on the topic of online marketing.
 
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Case Solution for Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights

Complete Case details are given below :
Case Name :      Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights
Authors :           Glenna Pendleton
Source :             Ivey Publishing
Case ID :            W12266
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes the creation of Dr. Tim’s Pet Food Company, a small company centred on providing superior nutrition for dogs used for athletic and competitive purposes. The company has developed a brand image of high quality and premium natural ingredients, and has gradually extended its product line while maintaining the quality of its original formula. Although the company has been very successful and has grown at an ever-increasing rate, its founder is concerned about the difficulties of expansion that Dr. Tim’s Pet Food now faces. Located in an isolated area of the Upper Peninsula of Michigan, the company is not easily accessible to sales representatives or larger populations. Furthermore, the company’s founder does not want the brand to lose its high quality or natural image, and is therefore resistant to the idea of distributing his company’s products in large discount retail outlets. In addition, the founder of Dr. Tim’s Pet Food Company runs a veterinary hospital and is therefore hoping to limit the physical expansion of his newest entrepreneurial project. While keeping all of these limitations in mind, the case presents four growth strategies open to Dr. Tim’s Pet Food Company: penetration, product development, market development and diversification. Students are asked to consider which option would be best suited to the company’s expansion based on the information provided.
 
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