Product

Case Solution for AIC Netbooks: Optimizing Product Assembly

Complete Case details are given below :

Case Name : AIC Netbooks: Optimizing Product Assembly

Authors : Steven C. Wheelwright, Sunru Yong

Source : HBS Brief Cases

Case ID : 4245

Discipline : Operations Management

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing each new generation of components. By doing in-house design and development, the company has been able to foster exclusive, long-term relationships with its customers. The firm decides to diversify its portfolio to include consumer electronics with a particular focus on mobile technology. The goal is to move from manufacturing components for other computer companies to developing the firm’s own line of branded consumer electronics. The new “netbook” market provides an opportunity for AIC Systems to design and manufacture a branded product in the mobile electronics industry. The production manager has created an assembly line for producing the new netbooks, and after three months of production he must consider ways to improve efficiency and reduce production costs. Students must perform a quantitative analysis of the existing assembly-line system and make recommendations to reach optimal efficiency.

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Case Solution for Launching Krispy Natural: Cracking the Product Management Code

Complete Case details are given below :

Case Name : Launching Krispy Natural: Cracking the Product Management Code

Authors : Frank V. Cespedes, Heather Beckham

Source : HBS Brief Cases

Case ID : 913574

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as “Krispy Natural,” which offers natural ingredients, improved taste, and revised packaging. Market tests in Columbus, Ohio show market share results that are double the company projections while results in 3 cities in the southeastern U.S. fall well below expectations. The marketing director must interpret the market test results, consider possible competitive responses to the new brand, and present his recommendation for a national rollout to the VP of sales and marketing.

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Case Solution for In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma

Complete Case details are given below :

Case Name : In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma

Authors : Robert J. Dolan, Heather Beckham

Source : HBS Brief Cases

Case ID : 914533

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company’s core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to compete with their competitor. However, this decision could cannibalize PST’s premium line. Emma is faced with a key issue in product line management–determining the variety of products in the line that serve the same function. Students are introduced to the problems of “trading down” the product line and must consider whether the company’s corporate values are a strength or liability. This case can be used effectively in a first-year MBA course on marketing management to illustrate concepts associated with the risk and strategy of introducing a product line extension. It also allows for more complex analysis that would be appropriate in an Executive MBA program or advanced MBA elective courses in Product Management, Business to Business Marketing, Sales Management or New Product Development.

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Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Complete Case details are given below :

Case Name : TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4065

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.

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Case Solution for Clean Edge Razor: Splitting Hairs in Product Positioning

Complete Case details are given below :

Case Name : Clean Edge Razor: Splitting Hairs in Product Positioning

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4249

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch. One strategy is to release Clean Edge as a “niche” product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company’s current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision–not just for Clean Edge, but for its effect on the entire company.

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Case Solution for Product Innovation at Aguas Danone

Complete Case details are given below :

Case Name : Product Innovation at Aguas Danone

Authors : Javier Jorge Silva, Femando Zerboni, Andres Chehtman, Maria Alonso

Source : North American Case Research Association (NACRA)

Case ID : NA0190

Discipline : Marketing

Case Length : 31 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Aguas Danone de Argentina (ADA) faced an adverse scenario. Argentina was undergoing its worst economic crisis in history, and bottled water sales were dwindling (replaced by utility network running water). The company needed to boost its revenues through new, innovative, more value-added product development. Argentina displayed a significant interest in fitness. By means of several market research studies, ADA managed to identify a segment whose needs were unmet by existing products and brands. New product launches were planned to target that segment. This case describes the dilemmas faced by ADA and the decisions required to formulate and pursue a strategy for new product launching and brand extension in adverse scenarios. More specifically, this case provides an opportunity to discuss how a new product category can be created to address market downturns. This case describes events that took place in 2002. Research interviews were started in 2004, but the case was published in 2009-12, because Danone delayed its disclosure permission for strategic and competitive reasons. On account of its richness and original contents, the authors decided to write the case despite this delay.

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