Roche

Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada Case Solution

Case Solution & Analysis for Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada by Mark Zbaracki, Jedy Wang.

Complete Case details are given below :

Case Name :      Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Authors :           Mark Zbaracki, Jedy Wang
Source :              Ivey Publishing
Case ID :           9B16M138 / W16552
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval and market launch. A competitor was developing a drug-Dabrafenib-that targeted the same segment of patients with B-RAF genes. It was unclear if this specific market segment could support two similar products. It was also unclear whether Dabrafenib’s Canadian market launch would affect the likelihood that Zelboraf got on the approved drug list to secure government reimbursement. The brand manager and her team also needed to determine the right price point for Zelboraf. Roche had to set a price that ensured profitability, but did not compromise Zelboraf’s competitive position.
 
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Case Solution for Roche Holding AG: Funding the Genentech Acquisition

Complete Case details are given below :

Case Name :      Roche Holding AG: Funding the Genentech Acquisition
Authors :           Michael J. Schill, Brett Durick, Drew Chambers
Source :             Darden School of Business
Case ID :           UV5641
Discipline :        Finance
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case examines the decision by the Swiss pharmaceutical Roche Holding AG (Roche) to offer a record $42 billion bond in February 2009. In light of a pending acquisition of U.S. biotechnology leader, Genentech, Roche management planned to sell $32 billion in bonds at various maturities from 1 year to 30 years and in three different currencies (U.S. dollar, euro, and British pound). In a context of substantial uncertainty in both world financial markets and the value of the Genentech deal, students are introduced to the pricing of corporate bonds by being invited to price Roche’s bold global offering.
 
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Case Solution for General Electric Appliances, 2002
Complete Case details are given below :
Case Name :      General Electric Appliances, 2002
Authors :           U. Srinivasa Rangan, Jonathan Roche
Source:              Babson College
Case ID:             BAB046
Discipline :        Strategy
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Focuses on the key issue of how General Electric Appliances has dealt with the structural evolution of the industry between 1986 and 2001. In contrast to its competitors, it pursued a more financially driven, and less globally oriented, strategy and was perhaps more successful than its two rivals. The open question is how GE Appliances would fare in the future and what its senior managers should do.

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Case Solution for Whirlpool Corp., 2002
Complete Case details are given below :
Case Name :      Whirlpool Corp., 2002
Authors :           U. Srinivasa Rangan, Jonathan Roche
Source:              Babson College
Case ID:             BAB048
Discipline :        Strategy
Case Length :    31 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Focuses on the key issue of how Whirlpool has dealt with the structural evolution of the industry between 1986 and 2002. In contrast to its competitors, it pursued a more financially driven, and less globally oriented, strategy and was perhaps more successful than its two rivals. The open question is how Whirlpool would fare in the future and what its senior managers should do.

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Case Solution for U.S. Major Home Appliances Industry in 2002
Complete Case details are given below :
Case Name :      U.S. Major Home Appliances Industry in 2002
Authors :           U. Srinivasa Rangan, Jonathan Roche
Source:              Babson College
Case ID:             BAB049
Discipline :        Strategy
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the structure and evolution of the United States home appliance industry between 1986 and 2002.

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