Ryans

Case Solution for FastLane Technologies, Inc.

Complete Case details are given below :

Case Name :      FastLane Technologies, Inc.
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            98A006
Discipline :        Entrepreneurship
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
FastLane Technologies was a young entrepreneurial software company that had developed a powerful language that could help organizations manage, administer, and control large enterprise networks. In late 1996 they received an infusion of capital from Newbridge Networks and Celtic House, a venture capital firm. In May 1997, the new vice president of marketing at FastLane must make his first presentation to the board of directors about his proposed marketing strategy for FastLane. The company faced a number of important issues, including whether to focus on the language itself or application tools based on the language and the most effective strategy for rapidly moving its products into a dominant position in its segment of the emerging market for Windows NT services. Developing effective channels to reach the large organizations that were its target customers was a particularly challenging issue. The case can be used in business-to-business marketing, marketing strategy, or strategic market planning courses or in small business or entrepreneurship courses.
 
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Case Solution for Compaq Computer Corp.: The Dell Challenge
Complete Case details are given below :
Case Name :      Compaq Computer Corp.: The Dell Challenge
Authors :           Adrian B. Ryans, Mark Vandenbosch
Source :             Ivey Publishing
Case ID :            900A09
Discipline :        Strategy
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The new CEO of Compaq Computer, the world’s second largest computer company, is facing some difficult decisions about how to combat the increasing threat posed by Dell Computer Corp. This case describes the strategic moves made by Compaq in the late 1990s under the leadership of a previous CEO who was dismissed by Compaq’s board earlier in the year. Also describes the history of Dell Computer and the evolution of the Dell Direct model. Compaq’s new CEO faces some major issues, one of which is the resolution of the channel issues, particularly in the commercial personal computing segment. It is clear he faces some very tough strategic and marketing choices. The power of information technology and standards that have allowed Dell to build a powerful ecosystem with its customers, suppliers, and complementers are illustrated. With the support of these other players, Dell has been able to topple one of the great companies of the late 20th century from its leadership position. Also illustrates how difficult it is for a market leader to respond effectively to such a challenge.
 
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Case Solution for Aldus Corporation
Complete Case details are given below :
Case Name :      Aldus Corporation
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            990A04
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By mid-1988, Aldus Corporation was the market share leader in the global desktop publishing market. Top management was faced with the decision of whether to split Aldus’s product family into two distinct product lines. Each product line would be targeted at different segments of the market: the business market and the creative graphics professional market.
 
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Case Solution for Electrohome (C): The Marquee Launch
Complete Case details are given below :
Case Name :      Electrohome (C): The Marquee Launch
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A014
Discipline :        Marketing
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (B): The Phoenix Project
Complete Case details are given below :
Case Name :      Electrohome (B): The Phoenix Project
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A013
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (A): Projection Systems Division
Complete Case details are given below :
Case Name :      Electrohome (A): Projection Systems Division
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A012
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at Electrohome’s Projection Systems Division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome’s position at the high end of the market. This case focuses on competitive analysis as three players from three differnet regions of the world vie for profitable positions in the industrial projection systems market.
 
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Case Solution for Compaq Computer Corp.–1995
Complete Case details are given below :
Case Name :      Compaq Computer Corp.–1995
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A011
Discipline :        Marketing
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the evaluation of Compaq’s marketing strategy in the personal computer industry from its founding in 1982 to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.
 
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Case Solution for Research in Motion Ltd. (A)
Complete Case details are given below :
Case Name :      Research in Motion Ltd. (A)
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A036
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Top management at Research in Motion (RIM) were considering a significant change in strategic direction. RIM manufactured two-way pager, wireless PC card, and OEM radio products. With the anticipated convergence of wireless and Internet e-mail, RIM saw an opportunity to sell end users a two-way, e-mail, end-to-end solution, including both hardware and telecommunications services. Management had to assess whether this was an attractive opportunity. If it did enter the market, RIM would have to decide whether to target individual users or corporate information technology departments and select channels to reach its targeted customers. RIM also faced some challenging marketing communication issues, given that about 50% of potential users showed no interest in a mobile e-mail solution.
 
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Case Solution for Augat Electronics, Inc.
Complete Case details are given below :
Case Name :      Augat Electronics, Inc.
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A009
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Augat Electronics, Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new U.S.-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market. Key decisions facing Augat were how to price the products and what the supporting marketing strategy should be. The new Augar connector product appeared to offer customers significant economic benefits.
 
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Case Solution for ING Bank of Canada (A): Launch of a Direct Bank
Complete Case details are given below :
Case Name :      ING Bank of Canada (A): Launch of a Direct Bank
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A010
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and CEO of ING Bank was reviewing the proposed launch strategy.
 
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