Seijts

Case Solution for o.b The Case of the Missing Tampons

Complete Case details are given below :
Case Name :      o.b The Case of the Missing Tampons
Authors :           Mary Weil, Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12282
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered serious consumer, investor and government scrutiny after having experienced more than a dozen product recalls in recent years. The CEO needs to develop a strategy to deal with the mounting consumer anger and public speculation, or risk the negative consequences of a militant, brand savvy, population of female consumers.
 
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Case Solution for Sony PlayStation: Security Breach

Complete Case details are given below :
Case Name :      Sony PlayStation: Security Breach
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12309
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2011, Sony’s PlayStation and Qriocity services were attacked by an illegal and unauthorized intrusion into the company network, compromising user account information. For five days, the corporation turned off both its PlayStation Network and Qriocity services while it conducted a full and complete investigation with the help of an external security firm. Although brief statements about the issue were posted on the PlayStation blog, Sony did not publicly disclose the full extent of the security breach or the expected date when network services might return to normal, leaving many people speculating if personal or financial information had been illegally obtained. The timing was complicated by the imminent announcement of the launch of Sony’s first tablet computer. With its public statement, Sony intended to communicate key points of information about, explanations of and solutions to the network interruption. With over 70 million PlayStation Network and Qriocity services user accounts worldwide, customers, industry analysts, investors, consumer protection groups and government officials were all waiting for answers.
 
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Case Solution for Qantas Airlines: Twitter Nosedive

Complete Case details are given below :
Case Name :      Qantas Airlines: Twitter Nosedive
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12338
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive of Government and Corporate Affairs at Qantas airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,000 people worldwide had used social media to vent their frustrations with the airline. The executive needs to devise a plan of action, before additional damage is incurred by one of Australia’s strongest brands.
 
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Case Solution for Canada’s Aboriginal People: Idle No More

Complete Case details are given below :
Case Name :      Canada’s Aboriginal People: Idle No More
Authors :           Gerard Seijts, Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13326
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The relationship between Aboriginal peoples and the Canadian government has been characterized by conflict and change. Although the Conservative government seemed to support Aboriginal objectives when it issued an historic apology in 2007 for the abuses suffered under the residential schools program and signed the United Nations Declaration on the Rights of Indigenous People in 2008, it included changes to the Indian Act in its 2012 omnibus Bill C-45 that put economic development ahead of environmental protection and violated numerous First Nations treaties. In response, a group of First Nations activists initiated the Idle No More movement, which used social media to organize demonstrations around the country, including teach-ins, flash mob round dances and blockades of major transportation routes. Although supported by many non-Aboriginal environmental and human rights groups both in Canada and abroad, the movement appeared to lose steam after the prime minister met Aboriginal leaders to outline eight key items of consensus for action to address Aboriginal and treaty rights, health care, education and employment issues and Chief Theresa Spence suspended the hunger strike that had galvanized support. How could Idle No More organizers maintain the momentum and awareness they had worked so hard to achieve?
 
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Case Solution for McDonald’s Twitter Campaign: Hype Versus Reality

Complete Case details are given below :
Case Name :      McDonald’s Twitter Campaign: Hype Versus Reality
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13493
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early January 2012, the director of social media for the McDonald’s Corporation (McDonald’s) was challenged with a tall order. The corporation had just launched a large public relations campaign using the Twitter hashtag “#MeetTheFarmers” to promote connections with family farms and local suppliers. Maximizing a Twitter Promoted Trends expenditure, the director had switched the hashtag from “#MeetTheFarmers” to “#McDStories” halfway through the first day of the campaign. However, numerous detractors used the hashtag to express negative comments towards the corporation. A few days later, the media started to run negative coverage with mocking headlines and articles providing screenshots of the negative tweets but no statistics that explained or put proper context to the situation. The director needed to devise a better strategy for McDonald’s social media campaigns in order to prevent potential media fallouts.
 
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Case Solution for Lac-Megantic Train Derailment: Putting Out the Fires (A)

Complete Case details are given below :
Case Name :      Lac-Megantic Train Derailment: Putting Out the Fires (A)
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13550
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Mégantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but the death toll and number of missing continued to rise. In the days that followed, as the provincial police and federal agencies began to investigate and suggested they might lay charges of criminal negligence, the company, which had no permanent public relations staff, needed to devise a communication strategy to reassure various stakeholders who were looking for answers as to why the derailment occurred, who would be held accountable and ultimately what action would be taken in the aftermath of such a deadly event.
 
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Case Solution for Mountain Dew: The Most Racist Soft-drink Commercial in History?

Complete Case details are given below :
Case Name :      Mountain Dew: The Most Racist Soft-drink Commercial in History?
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13313
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew-drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men. Critics are offended by the advertisement’s portrayal of violence toward women and racial stereotypes. As the public outcry spreads, Mountain Dew’s senior brand manager needs to devise a course of action or risk damage to one of its billion-dollar brands.
 
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Case Solution for Barilla Pasta: A Company In Hot Water

Complete Case details are given below :
Case Name :      Barilla Pasta: A Company In Hot Water
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13480
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featuring pasta. U.S. late night television shows mocked the company, and various equality rights organizations around the world called for a boycott of its products. Competitors also issued statements and ads extolling their respect for diversity. Everyone – customers, news media, competitors and organizations supporting diversity – were looking for an explanation. The company desperately needed to devise a strategy to publicly respond and avoid the negative long-term consequences of a damaged brand name, decreased market share and ultimately lost revenues.
 
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