Society

Case Solution for Multiple Sclerosis Society of Canada: London-Grand Bend Bicycle Tour
Complete Case details are given below :
Case Name :      Multiple Sclerosis Society of Canada: London-Grand Bend Bicycle Tour
Authors :           Carol Prahinski, Thomas Kwan-Ho Yeung
Source :             Ivey Publishing
Case ID :            905D14
Discipline :        Operations Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The senior manager of the Multiple Sclerosis Society of Canada, Ontario Division is working on the next fundraising event, the bicycle tour. She must plan the routing activities, while also concerned about cyclists’ safety and enjoyment while participating in the event. Students will apply project management tools such as PERT/CPM diagrams and critical path while recognizing and managing for uncertainty in task duration times.
 
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Case Solution for PepsiCo’s Turning Point: Establishing a Role in a Sustainable Society
Complete Case details are given below :
Case Name :      PepsiCo’s Turning Point: Establishing a Role in a Sustainable Society
Authors :           Michael Valente
Source :             Ivey Publishing
Case ID :            W11097
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In early 2011, PepsiCo, one of the world’s largest food and beverage companies, is undergoing immense criticism for its role in social and ecological issues associated with the food system. Major health issues including obesity, heart disease and diabetes, not to mention environmental issues, such as excessive packaging and waste, have encouraged PepsicCo’s chief executive officer (CEO) to rethink the company’s strategy. The CEO feels that PepsiCo has a “responsibility to develop solutions to key global challenges, such as obesity.” Doing so would require a deep reflection of PepsiCo’s positioning in the marketplace in light of the many products they provide that currently contradict this very objective. The case chronicles the overarching incommensurability of the interests of the food and beverage industry and those of society. Written for courses in business strategy, business and society, and marketing, the case describes the motivations of companies such as PepsiCo to overcome the underlying growth constraints of the food industry, the result of which has precipitated an onslaught of social and ecological issues seen in today’s society. The case pushes students to flesh out strategic alternatives for PepsiCo that vary based on the degree to which finding solutions to social and ecological issues become central to their core strategy.
 
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Case Solution for Canadian Cancer Society: Fundraising Controversy
Complete Case details are given below :
Case Name :      Canadian Cancer Society: Fundraising Controversy
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11363
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.
 
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Case Solution for Vartana: The Creation of a Bank for Canada’s Civil Society Sector
Complete Case details are given below :
Case Name :      Vartana: The Creation of a Bank for Canada’s Civil Society Sector
Authors :           Kenneth G. Hardy, Ryan Little
Source :             Ivey Publishing
Case ID :            906A12
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.
 
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