Solution

Case Solution for Blue Mountain Resorts Ltd.: The Night Skiing Decision
Complete Case details are given below :
Case Name :      Blue Mountain Resorts Ltd.: The Night Skiing Decision
Authors :           Terry H. Deutscher, Susan Burke
Source :             Ivey Publishing
Case ID :            83A025
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the months of February and March. The resort’s management is suspicious about the validity of the results of the research, but has no time to collect further data.
 
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Case Solution for Aldus Corporation
Complete Case details are given below :
Case Name :      Aldus Corporation
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            990A04
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By mid-1988, Aldus Corporation was the market share leader in the global desktop publishing market. Top management was faced with the decision of whether to split Aldus’s product family into two distinct product lines. Each product line would be targeted at different segments of the market: the business market and the creative graphics professional market.
 
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Case Solution for Electrohome (C): The Marquee Launch
Complete Case details are given below :
Case Name :      Electrohome (C): The Marquee Launch
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A014
Discipline :        Marketing
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (B): The Phoenix Project
Complete Case details are given below :
Case Name :      Electrohome (B): The Phoenix Project
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A013
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Supplements the (A) case.
 
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Case Solution for Electrohome (A): Projection Systems Division
Complete Case details are given below :
Case Name :      Electrohome (A): Projection Systems Division
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A012
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at Electrohome’s Projection Systems Division must decide what to do in response to a surprise new product introduction by Sony Projection Systems. The new product threatens Electrohome’s position at the high end of the market. This case focuses on competitive analysis as three players from three differnet regions of the world vie for profitable positions in the industrial projection systems market.
 
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Case Solution for Compaq Computer Corp.–1995
Complete Case details are given below :
Case Name :      Compaq Computer Corp.–1995
Authors :           Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source :             Ivey Publishing
Case ID :            95A011
Discipline :        Marketing
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the evaluation of Compaq’s marketing strategy in the personal computer industry from its founding in 1982 to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.
 
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Case Solution for Praegitzer Industries, Inc.
Complete Case details are given below :
Case Name :      Praegitzer Industries, Inc.
Authors :           Mark Vandenbosch, Michael Carter
Source :             Ivey Publishing
Case ID :            97A007
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A world leader in the design and volume production of complex, rigid, multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer’s key competitors are growing rapidly and developing new skills that threaten Praegitzer’s position in the market.
 
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Case Solution for Ssangyong Corp.
Complete Case details are given below :
Case Name :      Ssangyong Corp.
Authors :           Paul W. Beamish, Yongwook Jun, David J. Sharp, Chang-Bum Choi
Source :             Ivey Publishing
Case ID :            98M002
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 1996, Ssangyong Corp., a major Korean general trading company (GTC), needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers’ departure-from-traders phenomenon had led to fierce competition among traders and weakened GTCs’ bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong’s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue.
 
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Case Solution for Samsung China: The Introduction of Color TV
Complete Case details are given below :
Case Name :      Samsung China: The Introduction of Color TV
Authors :           Paul W. Beamish, David J. Sharp, Chang-Bum Choi
Source :             Ivey Publishing
Case ID :            98G003
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chung Yong, president of Samsung China Headquarters (SCH), was considering a recent meeting with the SCH marketing director responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TV, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low- or high-end market segment (or both), and whether to import or produce locally.
 
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Case Solution for Starbucks
Complete Case details are given below :
Case Name :      Starbucks
Authors :           Mary M. Crossan, Ariff Kachra
Source :             Ivey Publishing
Case ID :            98M006
Discipline :        Marketing
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Starbucks is faced with the issue of how it should leverage its core competencies against various opportunities for growth, including introducing its coffee in McDonalds, pursuing further expansion of its retail operations, and leveraging the brand into other product areas. The case is written so that students need to first identify where Starbucks’ competencies lie along the value chain, and then assess how well those competencies can be leveraged across the various alternatives. Also provides an opportunity for students to assess what is driving growth in this company. Starbucks has a tremendous appetite for cash since all its stores are corporate, and investors are betting that it will be able to continue its phenomenal growth so it needs to walk a fine line between leveraging its brand to achieve growth and not eroding it in the process.
 
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