Ultimate

Case Solution for The Toronto Ultimate Club
Complete Case details are given below :
Case Name :      The Toronto Ultimate Club
Authors :           Elizabeth M.A. Grasby, Jamie Hyodo
Source :             Ivey Publishing
Case ID :            909A29
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club’s viability in the coming years.
 
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Case Solution for The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Complete Case details are given below :
Case Name :      The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Authors :           Matthew Thomson, Jesse Baker
Source :             Ivey Publishing
Case ID :            910A12
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case looks at the Ultimate Fighting Championships (UFC) and its parent company, Zuffa LLC (Zuffa), through the role of the recently hired chief marketing officer (CMO). As the CMO of the largest organization in the world’s fastest growing sport, mixed martial arts, he faces many decisions about the future of the organization. The CMO must determine the best way to both manage the organization’s ambitious international expansion initiatives and protect the UFC brand in new markets, while also preserving the experience for the league’s core North American fan base. The CMO must evaluate the company’s sponsorship relationships and develop a strategy to cope with increasing competition in both domestic and international markets.
 
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Case Solution for The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Complete Case details are given below :
Case Name :      The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Authors :           June Cotte, Jawwad Khurshid, Jill Campbell, Paul Strachan, Zoe Baldwin
Source :             Ivey Publishing
Case ID :            W12437
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2012, the director of marketing for Pepsi Beverages Canada assessed the launch plans for the year’s version of what had traditionally been called the Pepsi Challenge. Now called the Pepsi Ultimate Taste Challenge, the goals of the campaign were very aggressive and, of course, a Coke versus Pepsi battle was always difficult. The novelty for summer 2012 was the emphasis on social media, and the interaction between social media and the Ultimate Taste Challenge. In addition, the marketing director was targeting the Millenials as a target market segment. These consumers were a notoriously difficult group to market to. The marketing director assessed the proposal he received and needed to make a decision as to whether to approve it, or whether changes were necessary to achieve his market share goals.
 
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