Water

Case Solution for Monsanto and the Global Water Treatment Industry
Complete Case details are given below :
Case Name :      Monsanto and the Global Water Treatment Industry
Authors :           Mary M. Crossan, Dusya Vera
Source :             Ivey Publishing
Case ID :            99M040
Discipline :        Strategy
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Monsanto, a biotechnology giant highly committed to sustainable development efforts, needs to assess the attractiveness of the drinking water treatment industry before deciding its entry to it. Four dimensions of the global water treatment industry are described: types of products and services, applications, end users, and geographical markets. The drinking water treatment segment, which is classified into municipal drinking water treatment and residential drinking water treatment, is examined in depth. Players in these two categories produce the chemicals and equipment necessary to purify tap water supplied to consumers and residential water purification devices. The bottled water industry is considered a substitute of the drinking water treatment segment. Teaching purpose: To answer the question “Is the industry attractive?” and to introduce students to industry analysis and industry segmentation.
 
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Case Solution for Water Crisis in India
Complete Case details are given below :
Case Name :      Water Crisis in India
Authors :           Gary Clendenen, James F. Booker, Michael A. Card, Raj Devasagayam
Source :             North American Case Research Association (NACRA)
Case ID :            NA0323
Discipline :        Strategy
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
India had long suffered floods during the monsoons, droughts during the dry seasons, and periodic death causing famines during multi-year droughts. The old canal-based irrigation system developed by the British had crumbled from neglect and wealthier famers had turned to wells. Water shortages were compounded by the rapid population growth in India and water pollution. Dinesh Shindey had been asked by the prime minister to chair a task force to study the social, environmental, technical, and economic aspects of the proposed River Linking Project. It was a massive federal government project that required the construction of 34 new dams, 94 tunnels, and 12,500 kilometers of new canals. Proponents believed it would greatly increase the supply of water, but opponents believed it would never work as designed. Many simply believed that it was impossible to complete such a massive project in corruption plagued India. A former Secretary of the Ministry of Water Resources of India named S. Kannan believed that the solution to the water crisis in India lay instead in a decentralized approach based on conservation, the completion of numerous small, decentralized regional and local projects, and in managing the demand for water. After meeting with S. Kannan, Shindey’s task force would write their recommendations in a report that would become a basis for how India would respond. This case presents a complex multicriteria decision problem that requires students to examine the relevant political, economic, cultural, environmental, and legal aspects as related to a wide-ranging mix of stakeholders. Students can assign probabilities and do a decision tree analysis before looking at the situation through the rational, incremental, and garbage can models of decision making. The case illustrates both how carefully humans need to manage natural resources in the face of rapidly growing demand and also how incredibly complex it is to manage such resources in a democratic system.
 
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Case Solution for Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology
Complete Case details are given below :
Case Name :      Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology
Authors :           Pratima Bansal, Ryan Maund
Source :             Ivey Publishing
Case ID :            901M03
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Glegg Water Co. is an international company that specializes in customizing premanufactured components into full industrial water treatment systems. In the early 1990s, the water treatment industry had introduced a process that removes charged particles from water used in industrial applications. This technology was superior to resin technology because it was more environmentally sound and more reliable. However, its applications were limited to low water flows. Glegg, through its development of the E-Cell, refined the technology, making it available to high water flow operations. Despite the clear technological superiority, Glegg was finding it difficult penetrating the market. The CEO must develop a strategy and marketing plan that will make E-Cell the industry standard.
 
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Case Solution for Barilla Pasta: A Company In Hot Water
Complete Case details are given below :
Case Name :      Barilla Pasta: A Company In Hot Water
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13480
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featuring pasta. U.S. late night television shows mocked the company, and various equality rights organizations around the world called for a boycott of its products. Competitors also issued statements and ads extolling their respect for diversity. Everyone – customers, news media, competitors and organizations supporting diversity – were looking for an explanation. The company desperately needed to devise a strategy to publicly respond and avoid the negative long-term consequences of a damaged brand name, decreased market share and ultimately lost revenues.
 
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Case Solution for Good Water and Good Plastic?
Complete Case details are given below :
Case Name :      Good Water and Good Plastic?
Authors :           Stephen Bowden, Kate Kearins, Eva Collins, Helen Tregidga
Source :             North American Case Research Association (NACRA)
Case ID :            NA0142
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2010, New Zealand “ecopreneur” Grant Hall needed to make some hard decisions regarding the future of his company, Good Water. He had started the company with the vision of wanting to sell water in bottles made from local biomass, with the used bottle waste separated, recycled, and transformed into plant containers. These would biodegrade to support new plant-life and eventually local biomass for further production of water bottles. A number of key partners had come together in the wider Good Water Project to develop a revolutionary square, biodegradable, plant-based plastic PLA bottle. These included an environmental trust, the Sir Peter Blake Trust, to which Good Water donated a small percentage of the sales revenue from each bottle. The Good Water Company, selling water in these bottles, had started making a small profit. Grant believed a tenfold increase in PLA bottle sales volume would result in PLA making up the required level of 3-4% of plastic bottles recycled. That level would mean PLA was likely to be separated in the waste stream in New Zealand, and allow his vision to become a reality. Grant had convinced one competitor to adopt the PLA bottle, but overall, PLA volume was still way too low. Grant had also just been told that the Good Water Company’s own sales volume did not justify shelf preference at a major supermarket chain – and he knew the business was not well-capitalized to take on a further investment in the bottled water industry that was dominated by two big players. He had called a meeting of his staff to discuss with them how to reconcile his environmental vision with a viable business model.

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