Complete Case details are given below :
Case Name : Coca-Cola: Back in Burma
Authors : Tatiana Lukoianova, Christopher Williams, Carolyn Burns
Source : Ivey Publishing
Case ID : W13315
Discipline : General Management
Case Length : 18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Coca-Cola has announced the opening of its first bottling plant in Burma in almost 60 years. Since 1962, Burma has been a closed and isolated country and under military rule. As a result of the military’s steady relinquishing of control over the government, Burma has begun opening its doors to international trade and investment. However, political instability is still very high and economic development is far from secure. Furthermore, although a framework agreement between the U.S. and Burmese governments has been signed, a bilateral investment treaty to provide protection for Coca-Cola’s direct investment is not yet in place. How should Coca-Cola pursue its strategy in Burma?
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