Marketing

Case Solution for Coca-Cola Goes Green: The Launch of Coke Life

Case Solution & Analysis for Coca-Cola Goes Green: The Launch of Coke Life by Matthias Koch.

Complete Case details are given below :

Case Name :      Coca-Cola Goes Green: The Launch of Coke Life
Authors :           Matthias Koch
Source :              Ivey Publishing
Case ID :           9B16A018 / W16333
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2013, The Coca-Cola Company (TCCC) launched Coke Life, a naturally sweetened but sugar-reduced carbonated soft drink. Coke Life complemented TCCC’s established product line consisting of Coca-Cola Classic, Diet Coke, and Coke Zero. Coke Life substituted a portion of the sugar component with stevia leaf extract and contained 35 per cent less sugar than Coca-Cola Classic. TCCC claimed that “Coke Life is for adults looking for a great tasting Coke but [one with] fewer kilojoules and [that is] sweetened from natural sources.” Affected by governmental interventions, such as the implementation of special taxes and warning labels, the consumption of soft drinks had slowed down significantly, which had caused leading soft drink manufacturers to introduce “green” product modifications of their traditional beverages. When TCCC launched Coke Life, the market for carbonated soft drinks was highly competitive and was shrinking in part due to concerns over soft drinks contributing to obesity and type 2 diabetes. Was Coke Life likely to be successful? Or was it simply a “greenwashed” product in a highly segmented market?
 
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Case Solution for WestJet: A New Social Media Strategy

Case Solution & Analysis for WestJet: A New Social Media Strategy by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong.

Complete Case details are given below :

Case Name :      WestJet: A New Social Media Strategy
Authors :           Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong
Source :              Ivey Publishing
Case ID :           9B16E019 / W16363
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet’s social media presence?
 
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Case Solution for Vibrance Kegel Device: Capturing Mindshare

Case Solution & Analysis for Vibrance Kegel Device: Capturing Mindshare by Doreen Kum.

Complete Case details are given below :

Case Name :      Vibrance Kegel Device: Capturing Mindshare
Authors :           Doreen Kum
Source :              Ivey Publishing
Case ID :           9B16A021 / W16387
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target market was Malaysian women, the majority of whom were conservative and uncomfortable with discussing these types of medical issues. As a result, educating women and developing product awareness had been a struggle. Bioinfinity’s market development director needed to think of ways to grow the business. He was also contemplating whether the VKD was ready to compete in established markets such as Australia, the United States, and the United Kingdom.
 
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Case Solution for Jabong.com: Balancing the Demands of Customers and Suppliers

Case Solution & Analysis for Jabong.com: Balancing the Demands of Customers and Suppliers by Jaydeep Mukherjee, Punit Bhardwaj.

Complete Case details are given below :

Case Name :      Jabong.com: Balancing the Demands of Customers and Suppliers
Authors :           Jaydeep Mukherjee, Punit Bhardwaj
Source :              Ivey Publishing
Case ID :           9B16A028 / W16394
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Jade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe brand, decided to stop discounting product lines that were contributing to 14 per cent of Jabong’s footwear sales. Puma products helped to attract new customers, and Puma’s decision had the potential to affect the commercial terms offered by other footwear brands, which would have even more impact on Jabong. Jabong’s director of sports apparel knew that he was unlikely to meet the required growth figures without discounts on Puma’s products. He needed a new strategy to compensate for Puma’s withdrawal of discounting options, and he needed it immediately.
 
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Case Solution for Reckitt Benckiser: Developing a New Laundry-Care Category in India

Case Solution & Analysis for Reckitt Benckiser: Developing a New Laundry-Care Category in India by Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal.

Complete Case details are given below :

Case Name :      Reckitt Benckiser: Developing a New Laundry-Care Category in India
Authors :           Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal
Source :              Ivey Publishing
Case ID :           9B16A026 / W16421
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Reckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the company wondered if it should launch an antibacterial laundry detergent powder as part of its brand expansion strategy. Would the company benefit from a first-mover advantage by launching the first antibacterial laundry detergent in India? If the company were to consider entering this market, what strategic and branding objectives should it adopt? Should this new detergent be an extension of the company’s famous Dettol brand or a new brand name?
 
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Case Solution for Jane’s Short & Sweet: Purpose, People, and Profit

Case Solution & Analysis for Jane’s Short & Sweet: Purpose, People, and Profit by Kelly Ann Irvin, Mary Conway Dato-on.

Complete Case details are given below :

Case Name :      Jane’s Short & Sweet: Purpose, People, and Profit
Authors :           Kelly Ann Irvin, Mary Conway Dato-on
Source :              Ivey Publishing
Case ID :           9B16A030 / W16452
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2015, jane’s short & sweet, a United States-based for-profit business, regularly dedicated 25 per cent of its revenue to charities supporting its mission of improving the education and healthcare of marginalized women. The company also engaged in some environmental practices with respect to its use of resources. jane’s short & sweet’s owner understood that she would have to make some trade-offs between people and profit while still attempting to remain consistent with her company’s social purpose and contribute to the resolution of its current problem-finding a way to fill a customer order that exceeded the company’s production capacity. While addressing the company’s new labour needs, the owner needed to evaluate how the trade-off between mission and money would affect the company’s labour source, hourly wages, pricing strategy, product price, and organizational goals. To do so, the owner had to identify and evaluate the options that would enable her to better fulfill her company’s role as a social sustainable enterprise.
 
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Case Solution for Teracom Limited: Appointing a Consumer Distributor

Case Solution & Analysis for Teracom Limited: Appointing a Consumer Distributor by Rajeev Kumra.

Complete Case details are given below :

Case Name :      Teracom Limited: Appointing a Consumer Distributor
Authors :           Rajeev Kumra
Source :              Ivey Publishing
Case ID :           9B16A029 / W16457
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Teracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to retail customers. After seeking applications for new distributors of Teracom modems, the company narrowed the list down to four candidate firms. In December 2014, Teracom’s president of corporate business had to use a distributor selection model and undertake a distributor performance appraisal. What were the main criteria for evaluating the four applicants, and which firm was the best fit?
 
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Case Solution for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor

Case Solution & Analysis for Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor by Rakhi Thakur.

Complete Case details are given below :

Case Name :      Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor
Authors :           Rakhi Thakur
Source :              Ivey Publishing
Case ID :           9B16A031 / W16470
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Mahindra & Mahindra Limited was the largest manufacturer of farm equipment in India, with a more than 40 per cent market share. It manufactured five different tractor brands in the domestic market, including a brand of mini-tractor, the Yuvraj 215 NXT. This brand was targeted at small farmers with less than two hectares of land, who were primarily dependent on bullocks or power tillers for farming but aspired to own a tractor to increase productivity at an affordable price. Although such farmers formed over 70 per cent of the farming population, the penetration of tractors in this segment was the lowest. While the situation demonstrated high potential, selling tractors in this segment was challenging due to low product awareness, limited access to information, and low financial resources among target customers. With such a product in its portfolio, how should Mahindra & Mahindra Limited promote the Yuvraj 215 NXT among small and marginal farmers?
 
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Case Solution for Moshi Looks to Popularize Fusion Fare in Dubai

Case Solution & Analysis for Moshi Looks to Popularize Fusion Fare in Dubai by Sandeep Puri, Kirti Khanzode, Rahul Jain.

Complete Case details are given below :

Case Name :      Moshi Looks to Popularize Fusion Fare in Dubai
Authors :           Sandeep Puri, Kirti Khanzode, Rahul Jain
Source :              Ivey Publishing
Case ID :           9B16A032 / W16478
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Moshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service-all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or stick with his unique offerings? Because of its fusion theme (Nepalese cuisine and Japanese sushi), Moshi did not have a clear positioning in terms of its menu. Would Moshi’s unique offerings be enough to sustain its continued existence in Dubai’s competitive restaurant industry? Would this business be scalable? The owner had relied on word-of-mouth publicity thus far; however, was this method adequate? What sort of marketing strategy should he adopt?
 
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Case Solution for AGL: An Electric Utility Dealing with Disruptive Innovation

Case Solution & Analysis for AGL: An Electric Utility Dealing with Disruptive Innovation by Tom Houghton, Philip Sugai.

Complete Case details are given below :

Case Name :      AGL: An Electric Utility Dealing with Disruptive Innovation
Authors :           Tom Houghton, Philip Sugai
Source :              Ivey Publishing
Case ID :           9B16A036 / W16489
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
AGL Energy, a long-time traditional energy supply company in Australia, was facing competition as alternative sources of energy, such as solar power and batteries, were taking root in both the marketplace and with energy-conscious homeowners. The trend of homeowners who opted to supply their own energy needs and go off the grid was described as a “death spiral” for utility companies. In response, AGL Energy appointed a new chief executive officer in 2015 to address concerns related to falling demand, customer retention, and unpredictable energy prices. With climate change issues pushing so-called green energy sources into the forefront, what were the strategic options that would ensure AGL Energy’s continued presence as a leader in the energy industry?
 
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