Marketing

Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction Case Solution

Case Solution & Analysis for Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction by Somnath Chakrabarti, B. S. Kiran.

Complete Case details are given below :

Case Name :      Delhi Metro Rail Corporation (A): Delivering Customer Satisfaction
Authors :           Somnath Chakrabarti, B. S. Kiran
Source :              Ivey Publishing
Case ID :           9B16A049 / W16649
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Delhi Metro Rail Corporation Ltd. (DMRC), a government-owned enterprise in India, was responsible for building, operating, and managing the metro rail network in the National Capital Region of India. Delhi’s reliable, punctual, clean, and green metro services began operation in 2002. By 2016, DMRC had transformed peoples’ lives and become an essential form of transit for an average of 2.5 million commuters per day. In terms of customer satisfaction, DMRC was ranked in a global online survey as the second-best metro system in the world. But management at DMRC knew that to maintain that level of customer satisfaction, it had to be conscious of the gap between performance and customer expectations, which were increasing with demands from DMRC’s assertive and ambitious millennial commuters. In addition, the government was embarking on strategies to induce commuters to switch from private to public transit. DMRC needed to evaluate its strategic service priorities while continuing to deliver value to its stakeholders. Should DMRC focus on enhancing customer experience with augmented services or invest in measures to reduce operational costs? Was DMRC’s culture of customer delight sustainable?
 
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HCL Technologies: Pushing the Billion-Dollar Website Case Solution

Case Solution & Analysis for HCL Technologies: Pushing the Billion-Dollar Website by Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan.

Complete Case details are given below :

Case Name :      HCL Technologies: Pushing the Billion-Dollar Website
Authors :           Apurva Chamaria, Gaurav Kakkar, Vidya Raghavan
Source :              Ivey Publishing
Case ID :           9B16A053 / W16673
Discipline :        Marketing
Case Length :    21 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating a lead funnel worth $1 billion. HCL Technologies used its updated website to implement various strategies to ensure effective lead generation, revenue generation, and site-traffic generation. Over time, the website evolved into a driver for thought leadership for the business and its customers.
 
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imiAid: Challenges in Scaling Up Business Operations Case Solution

Case Solution & Analysis for imiAid: Challenges in Scaling Up Business Operations by Mokhalles Mehdi, Syed Yassir Rizvee.

Complete Case details are given below :

Case Name :      imiAid: Challenges in Scaling Up Business Operations
Authors :           Mokhalles Mehdi, Syed Yassir Rizvee
Source :              Ivey Publishing
Case ID :           9B16A056 / W16681
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2015, imiAID, an Indian start-up that provided portable first aid kits for emergencies, was struggling to reduce its production costs and increase awareness about its product. The company began operations in Guwahati, Assam, and subsequently expanded the business to other states in Northeast India. Key target segments for imiAID included educational institutions and health-care service providers. Customers were somewhat aware of the product; however, imiAID wanted to develop a strategy that addressed its two goals of reducing production costs and increasing awareness about the imiAID Pocket First Aid Kit. Management had to decide how to best guide the company’s growth. Would imiAID be able to successfully operate in the emerging market of Northeast India in the long term?
 
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Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma Case Solution

Case Solution & Analysis for Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma by Jin-Song Huang, Qing-Qing Deng, Li Zhuang.

Complete Case details are given below :

Case Name :      Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma
Authors :           Jin-Song Huang, Qing-Qing Deng, Li Zhuang
Source :              Ivey Publishing
Case ID :           9B16A059 / W16700
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In spring 2012, the issue of trans-boundary sales arose for China’s Weikang Pharmaceutical Co., Ltd. (Weikang). Sales of the company’s products were allocated to distributors in different regions, with each distributor enjoying a monopoly within that region. However, issues had been arising with such a rigid demarcation of sales territory. One question was whether introducing competition between sales agents would lead to higher sales, or whether regional teams could co-operate and share best practices. The sales director of Weikang pondered a conflict between two distributors that had aroused great controversy. With each party sticking to its own view, the conflict seemed intractable, and now distributors from different regions were looking for a reasonable solution. It was time for a meeting to discuss the company’s channel management. Faced with such a great difficulty as a cross-border operation, how should the company proceed?
 
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Case Solution for Fitbit: The Business about Wrist

Case Solution & Analysis for Fitbit: The Business about Wrist by Xiaoke Xu, Xin (Shane) Wang.

Complete Case details are given below :

Case Name :      Fitbit: The Business about Wrist
Authors :           Xiaoke Xu, Xin (Shane) Wang
Source :              Ivey Publishing
Case ID :           9B16A012 / W16264
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 – 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw great potential and a promising future for Fitbit. Others were less positive, calling it a fad without any real opportunity for future development. In the face of growing competition from rivals with more extensive consumer bases, Fitbit wanted to ensure that it achieved sustainable growth. What was Fitbit, and what could it become? The question concerned not only potential investors but also the chief executive officer of the high-tech company.
 
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Case Solution for Bajaj RE60: The Branding Challenge of Disruptive Innovation

Case Solution & Analysis for Bajaj RE60: The Branding Challenge of Disruptive Innovation by Srividya Raghavan, Sourabh Bhattacharya.

Complete Case details are given below :

Case Name :      Bajaj RE60: The Branding Challenge of Disruptive Innovation
Authors :           Srividya Raghavan, Sourabh Bhattacharya
Source :              Ivey Publishing
Case ID :           9B16A014 / W16274
Discipline :        Marketing
Case Length :    17 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Bajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new product as an extension of the company’s three-wheel market leader or as an independent brand. Furthermore, what degree of endorsement would be required from the master brand, “Bajaj”? The potential success of this vehicle would have a profound effect on BAL’s ability to develop its brand image and carve out a leadership position in a new category of commercial vehicles in India.
 
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Case Solution for Hasselblad: A New Chapter for the Swedish Camera Manufacturer

Case Solution & Analysis for Hasselblad: A New Chapter for the Swedish Camera Manufacturer by Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Hasselblad: A New Chapter for the Swedish Camera Manufacturer
Authors :           Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A017 / W16298
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Swedish camera manufacturer Hasselblad was founded in 1841. The brand reached new heights in 1969, when astronaut Neil Armstrong used a Hasselblad camera to take the first photos on the moon. For decades, Hasselblad was renowned for making the world’s best high-end, medium format cameras for professional photographers. Faced with the paradigm shift from film-based to digital imaging, the company launched digital cameras and also diversified into the luxury digital camera market through a strategic partnership with Sony. On November 5, 2015, Hasselblad announced a minority stake investment by Shenzhen-based DJI, a global market-leader in aerial camera photography. Changes to Hasselblad were inevitable. Was Hasselblad poised to take its core competency in medium format photography to the next level?
 
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