Marketing

Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma Case Solution

Case Solution & Analysis for Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma by Jin-Song Huang, Qing-Qing Deng, Li Zhuang.

Complete Case details are given below :

Case Name :      Weikang Pharmaceutical Co., Ltd.: Channel Management Dilemma
Authors :           Jin-Song Huang, Qing-Qing Deng, Li Zhuang
Source :              Ivey Publishing
Case ID :           9B16A059 / W16700
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In spring 2012, the issue of trans-boundary sales arose for China’s Weikang Pharmaceutical Co., Ltd. (Weikang). Sales of the company’s products were allocated to distributors in different regions, with each distributor enjoying a monopoly within that region. However, issues had been arising with such a rigid demarcation of sales territory. One question was whether introducing competition between sales agents would lead to higher sales, or whether regional teams could co-operate and share best practices. The sales director of Weikang pondered a conflict between two distributors that had aroused great controversy. With each party sticking to its own view, the conflict seemed intractable, and now distributors from different regions were looking for a reasonable solution. It was time for a meeting to discuss the company’s channel management. Faced with such a great difficulty as a cross-border operation, how should the company proceed?
 
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Case Solution for Fitbit: The Business about Wrist

Case Solution & Analysis for Fitbit: The Business about Wrist by Xiaoke Xu, Xin (Shane) Wang.

Complete Case details are given below :

Case Name :      Fitbit: The Business about Wrist
Authors :           Xiaoke Xu, Xin (Shane) Wang
Source :              Ivey Publishing
Case ID :           9B16A012 / W16264
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 – 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw great potential and a promising future for Fitbit. Others were less positive, calling it a fad without any real opportunity for future development. In the face of growing competition from rivals with more extensive consumer bases, Fitbit wanted to ensure that it achieved sustainable growth. What was Fitbit, and what could it become? The question concerned not only potential investors but also the chief executive officer of the high-tech company.
 
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Case Solution for Bajaj RE60: The Branding Challenge of Disruptive Innovation

Case Solution & Analysis for Bajaj RE60: The Branding Challenge of Disruptive Innovation by Srividya Raghavan, Sourabh Bhattacharya.

Complete Case details are given below :

Case Name :      Bajaj RE60: The Branding Challenge of Disruptive Innovation
Authors :           Srividya Raghavan, Sourabh Bhattacharya
Source :              Ivey Publishing
Case ID :           9B16A014 / W16274
Discipline :        Marketing
Case Length :    17 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Bajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new product as an extension of the company’s three-wheel market leader or as an independent brand. Furthermore, what degree of endorsement would be required from the master brand, “Bajaj”? The potential success of this vehicle would have a profound effect on BAL’s ability to develop its brand image and carve out a leadership position in a new category of commercial vehicles in India.
 
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Case Solution for Hasselblad: A New Chapter for the Swedish Camera Manufacturer

Case Solution & Analysis for Hasselblad: A New Chapter for the Swedish Camera Manufacturer by Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Hasselblad: A New Chapter for the Swedish Camera Manufacturer
Authors :           Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A017 / W16298
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Swedish camera manufacturer Hasselblad was founded in 1841. The brand reached new heights in 1969, when astronaut Neil Armstrong used a Hasselblad camera to take the first photos on the moon. For decades, Hasselblad was renowned for making the world’s best high-end, medium format cameras for professional photographers. Faced with the paradigm shift from film-based to digital imaging, the company launched digital cameras and also diversified into the luxury digital camera market through a strategic partnership with Sony. On November 5, 2015, Hasselblad announced a minority stake investment by Shenzhen-based DJI, a global market-leader in aerial camera photography. Changes to Hasselblad were inevitable. Was Hasselblad poised to take its core competency in medium format photography to the next level?
 
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Case Solution for Ed Williams Mens Wear

Case Solution & Analysis for Ed Williams Mens Wear by Lynne Ricker, Marc Boivin.

Complete Case details are given below :

Case Name :      Ed Williams Mens Wear
Authors :           Lynne Ricker, Marc Boivin
Source :              Ivey Publishing
Case ID :           9B16A019 / W16310
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Ed Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. Competitive conditions in the Calgary marketplace were heating up with the entry of a number of higher-end American retailers. The founder’s son needed to evaluate all the alternatives in order to carry Ed Williams Mens Wear into the future.
 
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Case Solution for Hung Fook Tong: From Hong Kong to China

Case Solution & Analysis for Hung Fook Tong: From Hong Kong to China by Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui.

Complete Case details are given below :

Case Name :      Hung Fook Tong: From Hong Kong to China
Authors :           Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui
Source :              Ivey Publishing
Case ID :           9B16A016 / W16325
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that market posed many challenges, in part because it represented a far larger market. The general manager knew it was critical to determine a suitable and successful expansion strategy.
 
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Case Solution for Kraft Foods Canada: Targeting the Millennials

Case Solution & Analysis for Kraft Foods Canada: Targeting the Millennials by Allison Johnson, Ramasastry Chandrasekhar.

Complete Case details are given below :

Case Name :      Kraft Foods Canada: Targeting the Millennials
Authors :           Allison Johnson, Ramasastry Chandrasekhar
Source :              Ivey Publishing
Case ID :           9B16A015 / W16335
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company’s brand of processed cheese slices. Although the product had been targeted at Canadian families for decades, Kraft Singles needed to be repositioned toward Canadian millennial moms (those born between 1980 and 2000). The company faced three dilemmas. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What product innovations should coincide with the new messaging? How should Kraft Canada ensure that it would not alienate its traditional customer group?
 
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Case Solution for Nestle’s Maggi: Pricing and Repositioning a Recalled Product

Case Solution & Analysis for Nestle’s Maggi: Pricing and Repositioning a Recalled Product by Neeraj Pandey, Gaganpreet Singh.

Complete Case details are given below :

Case Name :      Nestle’s Maggi: Pricing and Repositioning a Recalled Product
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :              Ivey Publishing
Case ID :           9B16A025 / W16344
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable market share in India. The other issue that Nestlé needed to resolve was what role pricing would play in influencing consumer purchase decisions during the proposed product relaunch.
 
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Case Solution for Mobiado Luxury Mobile Instruments: Form over Features

Case Solution & Analysis for Mobiado Luxury Mobile Instruments: Form over Features by Margaret Osborne, Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Mobiado Luxury Mobile Instruments: Form over Features
Authors :           Margaret Osborne, Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A020 / W16342
Discipline :        Marketing
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company’s marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company’s strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succeed by offering exclusive precision-engineered mobile instruments without the latest smartphone features? Would the new breed of luxury consumers continue to value form over function?
 
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Case Solution for Paper Boat Beverage: Branding Delightful Nostalgia

Case Solution & Analysis for Paper Boat Beverage: Branding Delightful Nostalgia by Saju B., Hari Krishnan K, Joseph Jeya Anand S..

Complete Case details are given below :

Case Name :      Paper Boat Beverage: Branding Delightful Nostalgia
Authors :           Saju B., Hari Krishnan K, Joseph Jeya Anand S.
Source :              Ivey Publishing
Case ID :           9B16A022 / W16360
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market?
 
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