Marketing

Case Solution for Moonka Auto: Recruiting Salespeople

Case Solution & Analysis for Moonka Auto: Recruiting Salespeople by Atul Arun Pathak, Gyanesh Mishra.

Complete Case details are given below :

Case Name :      Moonka Auto: Recruiting Salespeople
Authors :           Atul Arun Pathak, Gyanesh Mishra
Source :              Ivey Publishing
Case ID :           9B16A033 / W16486
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment quickly, the owner’s challenges included (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The owner certainly did not want to rush things and end up recruiting unsuitable employees, which could have disastrous consequences for the business. At the same time, he needed to get sales underway in the new branch. How could the owner balance his many responsibilities while finding the right salespersons for Moonka Automobile?
 
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Case Solution for Cafe Coffee Day: Brand Transformation through Repositioning

Case Solution & Analysis for Cafe Coffee Day: Brand Transformation through Repositioning by Ashita Aggarwal Sharma, Lulu Raghavan.

Complete Case details are given below :

Case Name :      Cafe Coffee Day: Brand Transformation through Repositioning
Authors :           Ashita Aggarwal Sharma, Lulu Raghavan
Source :              Ivey Publishing
Case ID :           9B16A034 / W16488
Discipline :        Marketing
Case Length :    16 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Café Coffee Day pioneered retail café culture in India with its entry into the market in 1996. After enjoying success for more than a decade, the brand felt the need to evolve in order to suit consumer preferences and better compete in the market space. The Café Coffee Day management team commissioned a brand image study to better understand consumer perceptions. The results showed that although Café Coffee Day’s “regular guy/girl” brand archetype had evolved over time, there was a clear gap between the intended brand identity and the image that was projected. To make the brand relevant to Café Coffee Day’s core target group (i.e., young, urban Indian consumers), the company had to make sure that its positioning was relevant and clear, its brand identity was refreshed, and its café experience was well defined and differentiated. Café Coffee Day wanted to identify various positioning platforms through analysis of the company, its competition, and its customers, and then to evaluate these platforms to arrive at an appropriate positioning choice.
 
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Case Solution for Aquasi Marketing: Building and Managing an Online Brand

Case Solution & Analysis for Aquasi Marketing: Building and Managing an Online Brand by Anagha Shukre, Amit Pundir.

Complete Case details are given below :

Case Name :      Aquasi Marketing: Building and Managing an Online Brand
Authors :           Anagha Shukre, Amit Pundir
Source :              Ivey Publishing
Case ID :           9B16A035 / W16501
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2013, the senior marketing manager of Aquasi India (Private) Limited (Aquasi) met with the company’s chief executive officer to consider the challenges faced by Aquasi that had arisen due to globalization after March 1997. India’s competitive environment had completely changed; new technology had swept into the country and workers did not possess the essential skill sets to use the new machinery. Given sharp declines in quality and production output, Aquasi’s sales suffered significantly. The number of competitors increased and began to eat into the company’s market share. In the midst of these problems, Aquasi planned to develop and grow a web-based portal to manage the business in hopes that it would enable the company to move forward and survive in the difficult times ahead. However, the question remained as to how to implement this new online strategy; Aquasi’s marketing and information technology teams were novices with respect to digital media, and would face several challenges.
 
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Case Solution for Biba: Stitching Plans for Growth

Case Solution & Analysis for Biba: Stitching Plans for Growth by Ritu Mehta, Prateeth Nayeeni.

Complete Case details are given below :

Case Name :      Biba: Stitching Plans for Growth
Authors :           Ritu Mehta, Prateeth Nayeeni
Source :              Ivey Publishing
Case ID :           9B16A037 / W16531
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
After solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Biba recognized that its customers’ preferences were changing. In order to retain its leadership status, Biba had to decide how to grow its brand. What was the best way to compete against western retailers attracting the country’s teen and young women’s market? What marketing strategies could Biba adopt? Was Biba doing enough to remain relevant in the fast-changing women’s clothing market?
 
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Case Solution for Patanjali Takes On Industry Giants

Case Solution & Analysis for Patanjali Takes On Industry Giants by Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh.

Complete Case details are given below :

Case Name :      Patanjali Takes On Industry Giants
Authors :           Sandeep Puri, Adrija Ajeya, Jupanjot Singh Chugh
Source :              Ivey Publishing
Case ID :           9B16A039 / W16538
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the yoga guru who started Patanjali Ayurved Limited declared that his company’s revenue would exceed that of Colgate-Palmolive India by the end of the year and would overtake Hindustan Unilever in India in three years. Patanjali’s revenue grew 125-150 per cent from the previous year. The company aimed to continue growing at a rate of 100-125 per cent annually over the next three years, as a manufacturer and marketer of a wide range of products including flour, biscuits, noodles, spices, honey, and toothpaste. It also considered exploring international expansion to support its high growth targets. Could Patanjali aggressively expand into more categories while maintaining sustainable growth?
 
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Case Solution for Kaps Ice Cream: Should It Enter the Premium Segment?

Case Solution & Analysis for Kaps Ice Cream: Should It Enter the Premium Segment? by T. Sai Vijay, Sanjeev Prashar, Vinita Sahay.

Complete Case details are given below :

Case Name :      Kaps Ice Cream: Should It Enter the Premium Segment?
Authors :           T. Sai Vijay, Sanjeev Prashar, Vinita Sahay
Source :              Ivey Publishing
Case ID :           9B16A041 / W16559
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On November 1, 2015, the four founders of Kaps Foods India Private Limited (Kaps) invited external business consultants to a business strategy meeting. The ice cream industry was moving toward the premium segment of the market, and Kaps was eager to move out of its stagnant phase. However, two of the four founders were skeptical about the acceptance of the Kaps brand in the higher-end market. They believed that the market would always consider Kaps a local brand, which was not ideal for moving into the premium market. Also, taking on the bigger players at the higher end of the ice cream segment would be a daunting task for the company. The four partners had a number of issues and options to ponder and discuss with consultants. Becoming a pioneer in the ice cream industry in the central Indian state of Chhattisgarh was a proud achievement for the team, but what new marketing considerations would be involved in entering the premium market?
 
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Case Solution for Jiaduobao: Transferring Brand Associations from Wang Laoji

Case Solution & Analysis for Jiaduobao: Transferring Brand Associations from Wang Laoji by Yuping Du, Meng Wu, Randall O. Chang.

Complete Case details are given below :

Case Name :      Jiaduobao: Transferring Brand Associations from Wang Laoji
Authors :           Yuping Du, Meng Wu, Randall O. Chang
Source :              Ivey Publishing
Case ID :           9B16A042 / W16561
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
With a rich history stretching back to the 19th century, Wang Laoji herbal tea was one of the most popular drinks in China. The tea was sold in a green-box version by Wang Laoji and a red-can version licensed to Jiaduobao Beverage Co. Ltd. (Jiaduobao Beverage), but in 2012 the right to use the Wang Laoji name was lost by Jiaduobao Beverage following a legal dispute. Jiaduobao Beverage had to quickly transfer brand associations from Wang Laoji to its own brand and retain consumer loyalty. But was it successful in doing so? Did Jiaduobao Beverage enhance its brand equity through transferring Wang Laoji’s brand associations? What could Wang Laoji do to counter its loss of brand equity?
 
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Case Solution for Nexa: Maruti Suzuki’s Premium Dealership Network

Case Solution & Analysis for Nexa: Maruti Suzuki’s Premium Dealership Network by Boishampayan Chatterjee, Manas Paul, Parijat Upadhyay, Neel Das.

Complete Case details are given below :

Case Name :      Nexa: Maruti Suzuki’s Premium Dealership Network
Authors :           Boishampayan Chatterjee, Manas Paul, Parijat Upadhyay, Neel Das
Source :              Ivey Publishing
Case ID :           9B16A040 / W16580
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2015, the largest automobile company in India, Maruti Suzuki India Limited (MSIL), took the initiative to improve its market penetration in a particular category of the passenger car market-the premium segment. Although MSIL was the current market leader in India’s entry-level car segment, the company had not been successful in establishing itself as a dominant player in the premium segment-a segment that had seen intense competition since 2008. By launching Nexa, a new nationwide premium dealership, through its existing dealer network, MSIL was attempting to create a differentiated car buying experience. MSIL planned for all-new premium models to be launched exclusively from Nexa outlets. Would the launch of Nexa help MSIL attain its desired objective of becoming a major player in India’s premium car market?
 
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Case Solution for Crown Distilleries: Multi-Brand Extension

Case Solution & Analysis for Crown Distilleries: Multi-Brand Extension by Anagha Shukre, Asheesh S. Kedia.

Complete Case details are given below :

Case Name :      Crown Distilleries: Multi-Brand Extension
Authors :           Anagha Shukre, Asheesh S. Kedia
Source :              Ivey Publishing
Case ID :           9B16A043 / W16592
Discipline :        Marketing
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief marketing manager of Crown Distilleries (Crown) in Raipur, the capital city of the Indian state of Chhattisgarh, faced cumbersome brand-building activities and maintenance of its brand equity. Competitors began taking market share from Crown’s well-established brand. Crown added new brands to its portfolio in response to its competitors’ activities. Would it be fruitful for the company to opt for an umbrella brand in a particular segment or continue to add new names to its product portfolio? How would the company develop an action plan to beat competitors, choose a brand name for its new product, and build strong brand equity?
 
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Case Solution for Coca-Cola, Popular Music, and the FIFA World Cup

Case Solution & Analysis for Coca-Cola, Popular Music, and the FIFA World Cup by David Allan.

Complete Case details are given below :

Case Name :      Coca-Cola, Popular Music, and the FIFA World Cup
Authors :           David Allan
Source :              Ivey Publishing
Case ID :           9B16A045 / W16623
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Coca-Cola Company (Coca-Cola), the brand that “taught the world to sing,” was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Fédération Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola’s success in music marketing. While the company’s marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
 
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