Brand

Case Solution for HDFC Life Insurance: Building a Service Brand

Complete Case details are given below :

Case Name : HDFC Life Insurance: Building a Service Brand

Authors : S. Ramesh Kumar, Akshat Kumar

Source : Ivey Publishing

Case ID : W12274

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HDFC Life Insurance (HDFC Life) was competing in a changing environment as established banks began entering the insurance business. Even though several brands in the category advertised with different positioning strategies, consumers were not receptive. HDFC Life commissioned a survey that seemed to lead the senior manager of digital marketing to a dead end. The challenge was to introduce a differentiation that could be associated with the HDFC brand despite the limitations of the category and the unreceptive mindset of the target segment. The case also takes into consideration the changing lifestyles of potential insurance buyers in India, their new interest in purchasing insurance online and the complexities of developing a services brand in an emerging market.

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Case Solution for Himalaya Shampoo: Building a Differentiated Brand Image

Complete Case details are given below :

Case Name : S. Ramesh Kumar, S. Venkatesh

Authors : June Cotte, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W13349

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In recent years, the Indian shampoo market had been growing at an exponential rate, with several categories and brands of personal care products showing significant growth. Like consumers in several emerging markets, Indians had begun to place a heightened degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. Now, however, Indian consumers were caught between the propositions of “synthetic” hair-care brands versus the “natural benefits of the herbal” brands, despite the fact that some degree of processing was required for both types. Amid this dichotomous culture of hair-care products, how could the Himalaya brand establish itself as a differentiated herbal offering?

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Case Solution for Wonder la: A Brand in the Service of Fun

Complete Case details are given below :

Case Name : Wonder la: A Brand in the Service of Fun

Authors : Sanal Kumar Velayudhan, Kochouseph Chittilappilly

Source : Ivey Publishing

Case ID : W14176

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The performance of Wonderla, the leader in the amusement park industry in South India, for the year 2011/12 could not be better. It grew at 30 per cent with more than one million customers visiting each of its two parks in Kochi and Bangalore. It also completed the development of a three-star hotel in its Bangalore park. Its growth is creating challenges that it has not faced before. The chief executive officer is concerned with the issue of prioritizing investment among its different businesses as the existing amusement parks are growing and new parks are being planned in two new locations. At the same time, effort is required to create demand for the hotel business. The concern extends beyond investment to examining the option of leveraging the brand Wonderla, which stands for “Fun,” to its hotel, with attendant implications for that business and for the brand and its image.

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Case Solution for VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans

Complete Case details are given below :

Case Name : VF Corp: Acquiring the Iconic Skateboard Footwear Brand Vans

Authors : Basil A. Kalymon, Jordan Mitchell

Source : Ivey Publishing

Case ID : 906N08

Discipline : Finance

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The chief financial officer of VF Outdoor Americas – a division of the world’s largest apparel company, VF Corporation, must decide on the financial viability of purchasing the skateboard VANS lifestyle brand. In his decision, the chief financial officer needs to develop an offer of what VF should pay for VANS and prove to the parent company that the acquisition will be accretive to earnings per share.

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Case Solution for Manchester Products: A Brand Transition Challenge

Complete Case details are given below :

Case Name : Manchester Products: A Brand Transition Challenge

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4043

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.

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Case Solution for Altius Golf and the Fighter Brand

Complete Case details are given below :

Case Name : Altius Golf and the Fighter Brand

Authors : Robert J. Dolan, Sunru Yong

Source : HBS Brief Cases

Case ID : 913578

Discipline : Marketing

Case Length : 09 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. With Elevate, the firm will introduce a ball that is more forgiving and easier to drive for distance and offer it at a price 40% below the company’s flagship brand. Elevate will be available through “off-course” channels such as golf specialty stores and big box retailers instead of “on-course” pro shops where the firm typically sells its products. The board of directors is divided on whether to support the decision. Students must perform a quantitative analysis of the CEO’s proposal to understand the potential risks and gains before making a final recommendation.

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Case Solution for Mountain Man Brewing Co.: Bringing the Brand to Light

Complete Case details are given below :

Case Name : Mountain Man Brewing Co.: Bringing the Brand to Light

Authors : Heide Abelli

Source : HBS Brief Cases

Case ID : 2069

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer, Mountain Man Lager, also known as “West Virginia’s beer” and popular among blue-collar workers. Due to changes in beer drinkers’ taste preferences, the company is now experiencing declining sales for the first time in its history. In response, Chris wants to launch Mountain Man Light, a “light beer” formulation of Mountain Man Lager, in the hope of attracting younger drinkers to the brand. However, he encounters resistance from senior managers. Mountain Man Lager’s brand equity is a key asset for Mountain Man Brewing Company. The question is whether Mountain Man Light will enhance it, detract from it, or irreversibly damage it.

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