Case Analysis

Viom Networks: Transformation and the Next Phase Case Solution

Case Solution & Analysis for Viom Networks: Transformation and the Next Phase by Atri Sengupta, Yogesh Misra, Maninder Singh.

Complete Case details are given below :

Case Name :      Viom Networks: Transformation and the Next Phase
Authors :           Atri Sengupta, Yogesh Misra, Maninder Singh
Source :              Ivey Publishing
Case ID :           9B16M147 / W16555
Discipline :        General Management
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Between 2012 and 2015, Viom Networks Limited (Viom), India’s largest independent telecommunications tower company, transformed its business from a position of near financial ruin to one of sustainable profitability. Viom’s journey demonstrated how suitable initiatives, supported by relevant leadership, can bring about remarkable improvement in a company. When American Tower Corporation (the world’s largest independent tower company) acquired a 51 per cent stake in Viom, it brought unexpected change. Further, the dynamism of the telecom industry presented challenges and opportunities that could bring about significant changes for the company into fiscal year 2016/17 and onwards. In its upcoming phases, Viom wanted to focus on predicting the next technological breakthrough and enabling growth ahead of the industry curve. How would Viom deal with these challenges?Atri Sengupta is affiliated with Indian Institute of Management Raipur. Yogesh Misra is affiliated with Thomas Assessments Pvt Ltd.
 
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Shanghai Toex Trading Co.: The Going Global Challenge Case Solution

Case Solution & Analysis for Shanghai Toex Trading Co.: The Going Global Challenge by Xiaorong Chen, Andreas Schotter, Wei LV.

Complete Case details are given below :

Case Name :      Shanghai Toex Trading Co.: The Going Global Challenge
Authors :           Xiaorong Chen, Andreas Schotter, Wei LV
Source :              Ivey Publishing
Case ID :           9B16M125 / W16441
Discipline :        General Management
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX’s business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX’s founder believed that succeeding in the United States was critically important for the company’s future. However, he was not sure how to execute a successful international growth strategy and how to best leverage the new U.S. logistics centre.
 
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Digital Energy: Disruption in the Electrical Energy Market Case Solution

Case Solution & Analysis for Digital Energy: Disruption in the Electrical Energy Market by Manimala Kumar, Paul Tiffany, Ryan Blood.

Complete Case details are given below :

Case Name :      Digital Energy: Disruption in the Electrical Energy Market
Authors :           Manimala Kumar, Paul Tiffany, Ryan Blood
Source :              Ivey Publishing
Case ID :           9B16M132 / W16474
Discipline :        General Management
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
California-based Silver Spring Networks designed, developed, and deployed the large-scale networking platforms and solutions that enabled the “Internet of Things” to control power grids. In 2010, there was an opportunity for Silver Spring Networks to partner with another start-up that wanted to integrate electric vehicle charging technology with the power grid. At the same time, leading-edge smart city developments-projecting significant savings for utilities and governments-were gaining traction. Both endeavours held significant upside potential and could be used to attract the attention of utilities and other firms, along with state and federal governments and their regulatory commissions. There were signs of disruptive technology innovation, and Silver Springs Networks had to devise a roadmap for entering the market at the right time with the right product in the right sequence.
 
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Rosch Innovations: Preparing the Biggest IPO Ever Case Solution

Case Solution & Analysis for Rosch Innovations: Preparing the Biggest IPO Ever by Matthias A. Tietz.

Complete Case details are given below :

Case Name :      Rosch Innovations: Preparing the Biggest IPO Ever
Authors :           Matthias A. Tietz
Source :              Ivey Publishing
Case ID :           9B16M131 / W16472
Discipline :        General Management
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of Rosch Innovations and his team had developed a kinetic power plant that used the buoyancy force of air in water to generate electricity. This breakthrough innovation defied old principles of physics and was therefore difficult to comprehend and communicate. The CEO and his team had grown their network behind the scenes, careful not to raise too much attention from the powerful German energy lobby in the beginning. They had selected partners and investors that Rosch could manage without losing control. The plan to pursue an initial public offering (IPO) was shaping up in 2016. Major clients and investors were on board, yet the energy lobby was trying to discredit the company and its founder. With major projects lined up for funding, what was the right strategy? Which type of endorsement would help mute the critics and lead the way for an unprecedented IPO?
 
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MacPhie & Company: The Growth Imperative Case Solution

Case Solution & Analysis for MacPhie & Company: The Growth Imperative by Karin Schnarr, David Kunsch.

Complete Case details are given below :

Case Name :      MacPhie & Company: The Growth Imperative
Authors :           Karin Schnarr, David Kunsch
Source :              Ivey Publishing
Case ID :           9B16M133 / W16499
Discipline :        General Management
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In March 2015, consulting firm MacPhie & Company was at a crossroads. Founded in 2004 in Toronto, Ontario, the company offered consulting services related to strategy development, marketing and communications, reputation management, and branding. MacPhie & Company maintained an entrepreneurial culture that fostered innovation and continual learning, while ensuring that all client projects followed the “MacPhie Way.” Although MacPhie & Company had been financially successful over the years, it had struggled with growth, so the company’s founder set a goal of growing MacPhie & Company to at least 20 consultants by 2020. He knew that in order to do that, he would need to consider all facets of the business: revenue generation to support a larger model; ensuring consistent profit margins; appropriate client mix; the services that were offered; teachable methodologies and consulting processes; effective organizational structure and human resources; geographic locations; and the employment of awareness-building efforts. After more than a decade, it was time to be bold and push MacPhie & Company to the next level. With the goal set, the challenge was how to get to the desired level of growth and then to sustain that level of growth once it had been reached.
 
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Vendedy: The World’s Street Markets in Your Pocket Case Solution

Case Solution & Analysis for Vendedy: The World’s Street Markets in Your Pocket by Yusaf Akbar, Christine Souffrant.

Complete Case details are given below :

Case Name :      Vendedy: The World’s Street Markets in Your Pocket
Authors :           Yusaf Akbar, Christine Souffrant
Source :              Ivey Publishing
Case ID :           9B16M135 / W16529
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Vendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs, Vendedy’s founder faced numerous challenges. Where should the venture’s focus be? How quickly should she try to roll out the platform, and across how many countries? How was she going to recruit a full-time team for Vendedy? Could the company succeed in transforming how global travellers accessed the products and stories of street vendors around the world?
 
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Compulsory Licence for Saxagliptin: Protection versus Competition Case Solution

Case Solution & Analysis for Compulsory Licence for Saxagliptin: Protection versus Competition by Veena Keshav Pailwar.

Complete Case details are given below :

Case Name :      Compulsory Licence for Saxagliptin: Protection versus Competition
Authors :           Veena Keshav Pailwar
Source :              Ivey Publishing
Case ID :           9B16M136 / W16536
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2015, Lee Pharma Limited, a small Indian pharmaceutical company, filed an application with the Indian Patent Office for a grant of a compulsory licence to manufacture the diabetes drug Saxagliptin on the grounds that the patented version of the drug had not been made available to the public at an affordable price. The granting of a compulsory licence was expected to make the drug more affordable for the general public, but it would also undermine the interests of the patentee, a Western multinational company. If the developed world imposed sanctions against India in retaliation for such a protectionist measure, the flow of trade and foreign capital into the country would be adversely affected. Should the patent office strictly enforce the patent regime, which would encourage higher foreign capital inflows in research and development in the Indian pharmaceutical industry and promote inventions and innovations in the country? Or should it grant the compulsory licence, thereby attaching greater weight to the welfare of India’s general public?
 
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Innovating at Arauco: Chile’s Largest Forestry Company Case Solution

Case Solution & Analysis for Innovating at Arauco: Chile’s Largest Forestry Company by Carlos Osorio, Pratima Bansal.

Complete Case details are given below :

Case Name :      Innovating at Arauco: Chile’s Largest Forestry Company
Authors :           Carlos Osorio, Pratima Bansal
Source :              Ivey Publishing
Case ID :           9B16M139 / W16548
Discipline :        General Management
Case Length :    08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
On February 27, 2010, Chile was razed by a three-minute earthquake of 8.8 magnitude on the Richter scale. More than 500 people died and nearly 400,000 homes were destroyed. The overall cost was estimated at US$20 billion. Over 70 per cent of the people who had died in the earthquake were from the coastal town of Constitución. Celulosa Arauco y Constitución (Arauco), a Chilean-based forestry and timber company, was Constitución’s largest employer. Arauco’s pulp mill and major sawmill in Constitución was completely destroyed, and all but one of the 34 remaining manufacturing facilities were wiped out. The company’s executives moved rapidly to respond to the crisis and create a plan to rebuild Constitución. By the end of April 2010, Arauco’s pulp business in Chile was operating at 70 per cent capacity and in May, the company’s pulp mill in Constitución reopened. However, the disaster had left an indelible imprint on Arauco’s vision and values. The company had been thinking about pursuing further innovation. The company’s values of efficiency and productivity had been tested with an environmental disaster in 2005, but innovation was still limited. Then in 2009, an opportunity provided Arauco with the ability to engage innovation on a larger scale. But the earthquake and rebuilding efforts now required the company’s full attention. Should Arauco proceed with its innovation, and if so how would Arauco balance these two different objectives?
 
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Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016) Case Solution

Case Solution & Analysis for Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016) by Paul W. Beamish.

Complete Case details are given below :

Case Name :      Where Have You Been?: An Exercise To Assess Your Exposure To The Rest Of The World’s Peoples (2016)
Authors :           Paul W. Beamish
Source :              Ivey Publishing
Case ID :           9B16M140 / W16550
Discipline :        General Management
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This exercise assesses one’s exposure to the rest of the world’s peoples. A series of worksheets require the respondents to check off the number and names of countries they have visited and the corresponding percentage of world population which each country represents. By summing a group’s collective exposure to the world’s people, the result will inevitably be the recognition that together they have seen much, even if individually some have seen little. The teaching note provides assignments and discussion questions which look at: why there is such a high variability in individual profiles; the implications of each profile for one’s business career; and, what it would take for the respondent to change his/her profile. For marketers, it underscores the need to gather greater base knowledge about opportunities abroad.
 
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Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada Case Solution

Case Solution & Analysis for Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada by Mark Zbaracki, Jedy Wang.

Complete Case details are given below :

Case Name :      Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Authors :           Mark Zbaracki, Jedy Wang
Source :              Ivey Publishing
Case ID :           9B16M138 / W16552
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval and market launch. A competitor was developing a drug-Dabrafenib-that targeted the same segment of patients with B-RAF genes. It was unclear if this specific market segment could support two similar products. It was also unclear whether Dabrafenib’s Canadian market launch would affect the likelihood that Zelboraf got on the approved drug list to secure government reimbursement. The brand manager and her team also needed to determine the right price point for Zelboraf. Roche had to set a price that ensured profitability, but did not compromise Zelboraf’s competitive position.
 
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