Case

Case Solution for Pepsi-BASIX Partnership
Complete Case details are given below :
Case Name :      Pepsi-BASIX Partnership
Authors :           Gita Bajaj, Neelu Bhullar
Source :             Ivey Publishing
Case ID :            W11006
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
BASIX was a microfinance company with livelihood promotion as its key agenda. It had a strong presence in the poverty-ridden state of Jharkhand, India, where marginal farmers were struggling to make ends meet. In 2005, PepsiCo India Holdings Pvt. Ltd (Pepsi) entered an agreement with BASIX for promoting contract farming of potatoes in Jharkhand. As per the agreement, Pepsi was to supply seeds and get an assured supply of chip-grade quality potatoes. BASIX was to provide micro-finance to the farmers and render training and consultancy for package of practices (POP). Farmers were to get assured buyback of the produce and also an opportunity to learn modern farming practices. The collaboration was successful in the first year and the project witnessed a very high growth in the second year. The second year results, however, were not as encouraging as the first year. The case is poised at this juncture, where the project manager has to present his view on how to move ahead with the agreement.
 
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Case Solution for Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Complete Case details are given below :
Case Name :      Right Clients, Right Way: Successes and Challenges of Brand Consultant Tommy Li
Authors :           Kevin Au, Bernard Suen, Na Shen, Justine Tang
Source :             Ivey Publishing
Case ID :            W10006
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Tommy Li was a designer and brand consultant renowned for his black humour and bold visual impact. With business spanning Hong Kong, China, Macau, Japan and Italy, he was one of the few Hong Kong designers to have entered the international market. In his ten years of experience as a design staff member, Li learned that “getting the right client is the key to a successful design consultancy business.” Therefore, Li set up his own company to have full freedom in choosing his own clients, and his “choosing clients strategically” philosophy brought him great success. Consequently, he became a famous Hong Kong designer and brand consultant with reputable local and overseas clients. With international firms many times bigger than Li’s firm entering China, Li saw mounting competitive pressure. Was Li’s stardom an adequate defence against firms composed of multidisciplinary teams equipped with innovation-driven design thinking and processes? Was scale a critical issue in staying competitive? Was proximity to the market an important advantage?The brand consulting industry also faced intense competition from international business consultancies, advertising and public relations agencies. Each camp used a different approach to target the same group of brand-conscious clients. Could Li cope with these challenges?The case was developed to teach designers and design entrepreneurs. It is also suitable for MBA and other executive classes on entrepreneurship and creative business. This case is intended to achieve the following objectives: 1) study how strategic thinking guided Li to develop his design business despite changing market conditions 2) understand how path dependence and dynamic capabilities explain Li’s success and challenges in a changing business environment 3) discuss the best approach to grow a design business – building methodology and processes or becoming a star in new markets.
 
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Case Solution for A Bomb in Your Pocket? Crisis Leadership at Nokia India (B)
Complete Case details are given below :
Case Name :      A Bomb in Your Pocket? Crisis Leadership at Nokia India (B)
Authors :           Charles Dhanaraj, Hima Bindu
Source :             Ivey Publishing
Case ID :            910M65
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Case B is a short version of what actually happened: how Nokia and the team successfully steered the organization through the crisis and not only survived but used the situation it to create new organizational capabilities.
 
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Case Solution for A Bomb in Your Pocket? Crisis Leadership at Nokia India (A)
Complete Case details are given below :
Case Name :      A Bomb in Your Pocket? Crisis Leadership at Nokia India (A)
Authors :           Charles Dhanaraj, Monidipa Mukherjee, Hima Bindu
Source :             Ivey Publishing
Case ID :            910M64
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case addresses the theme of crisis leadership in a multinational enterprise in a powerful way, to help students internalize the critical challenges of a multinational company in an emerging market. In August 2007, a routine product feedback and defect analysis process identified a defective batch of batteries supplied by a Japanese vendor, Matsushita. India happened to be the recipient of the largest proportion of the defective batch. Nokia’s corporate communications team, based in Finland, in cooperation with the Indian team, responded with a customary global product advisory. Instructions were made available on the Internet for customers to diagnose a defective battery and get a free replacement. Nokia was shocked to see the antagonistic response from the Indian press to the product advisory and the ensuing mayhem that spread quickly through the country. The head of Nokia India and his team had to act swiftly to preserve the company’s hard-earned reputation and market share.Case A is set at a midnight strategy session at Nokia’s Indian headquarters to chart the way forward.
 
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Case Solution for Mahindra Satyam – Restoring Corporate Governance
Complete Case details are given below :
Case Name :      Mahindra Satyam – Restoring Corporate Governance
Authors :           Murray J. Bryant, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            910M86
Discipline :        General Management
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Various mergers and acquisitions in the Indian information technology (IT) sector had resulted in the newly formed Mahindra Satyam (Mahindra) and the recently appointed chief compliance officer (CCO) was to develop a corporate governance structure that would address and repair previous mismanagement of the company. The CCO also functioned as the chief operating officer (COO) with profit centre responsibility for business verticals. His largest task as the CCO was to restore trust in the company and solidify its future among various stakeholders by bringing back integrity and transparency to the business. The CCO had to consider several criteria: What should his priorities be? What processes could be developed that would ensure corporate governance? What were the metrics with which the company could track the progress in corporate governance?
 
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Case Solution for SACD
Complete Case details are given below :
Case Name :      SACD
Authors :           Simon Parker
Source :             Ivey Publishing
Case ID :            W11057
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Giel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV (PentaTone), which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of the SACD’s launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders wish to build their company further and know that they must stimulate demand for their products so they can finance further recordings. Bessels and his team recognize the unique difficulties of educating consumers about the superior quality of high-resolution, surround-sound classical music on SACD, which needs to be heard to be fully appreciated. The case invites students to think creatively about alternative ways of growing and protecting PentaTone’s business, including novel uses of social media and possible expansion into China. The case also illustrates a relatively unusual motive for new venture creation, which views a business as an asset to be built up to provide a future capital gain through a trade sale rather than as a vehicle to generate a stream of current and ongoing dividends (incomes).
 
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Case Solution for Sharp Corporation: Beyond Japan
Complete Case details are given below :
Case Name :      Sharp Corporation: Beyond Japan
Authors :           Derek Lehmberg
Source :             Ivey Publishing
Case ID :            W11039
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Faced with major losses from operations, Sharp Corporation’s young and unconventional president questioned the company’s long-standing operating model. Sharp was a leader in the area of liquid crystal display (LCD) technology and manufacturing. It also held strong positions in several categories of consumer electronics in the Japanese market. Although Sharp had been increasing its involvement in overseas markets, it had yet to replicate its successes overseas. Sharp’s operating model placed sensitive, high-value-added operations, such as research, development and component manufacturing near its headquarters in Japan. The company jealously guarded its LCD knowhow and had implemented strict security measures at its LCD panel plants. As Sharp’s international sales grew, limitations with its business model became apparent. Operating primarily in Japan had drawbacks, such as exposure to currency risk, high infrastructure cost and high taxes. Additionally, the logistics of shipping large items, such as LCDs and solar panels, overseas presented other dilemmas. Sharp needed to reconsider this model and develop an approach that was more suitable to the environment it now competed in.
 
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Case Solution for Carlsberg in Emerging Markets
Complete Case details are given below :
Case Name :      Carlsberg in Emerging Markets
Authors :           Michael W. Hansen, Torben Pedersen, Marcus Moller Larsen
Source :             Ivey Publishing
Case ID :            W11045
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Risking becoming the target of a hostile takeover or alternatively, being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into the rapidly growing emerging market to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned amongst the five largest breweries in the world. In the Russian market – one of the fastest growing markets in the world – Carlsberg had become the market leader. In China – the world’s largest beer market in terms of size and population – the company had achieved a 55 per cent market share in Western China, and operated 20 brewery plants with approximately 5,000 employees. The ambitious acquisition strategy applied in emerging markets had become essential to Carlsberg’s business in relation to future growth and profit. Accordingly, the case focuses on Carlsberg’s entry into China, which started as a commercial failure in the eastern part of the country, but subsequently developed successfully in the west.
 
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Case Solution for Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Complete Case details are given below :
Case Name :      Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11047
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
3M Canada (3M) has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF, or the Foundation) since 2005. In support of the CBCF, 3M has produced and sold “pink products” (products that bear the pink ribbon, such as Post-it-Notes and flag pens, Nexcare bandages, and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines the corporate sponsorship relationship, specifically how 3M’s brand manager for Post-it brand office products can further activate the relationship with CBCF. The brand manager’s marketing campaign for 2009 was successful; however, she now needs to determine the best approach for her 2010 campaign.
 
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Case Solution for Solutions Care Association: Developing an Integrated CSR Strategy
Complete Case details are given below :
Case Name :      Solutions Care Association: Developing an Integrated CSR Strategy
Authors :           Vesela Veleva
Source :             Ivey Publishing
Case ID :            W11043
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on Solutions Care Association (SCA) – a nonprofit health care organization established in 2000, which quickly became a leader in environmental stewardship and social responsibility. With headquarters in Glenbrook, Nevada, the company had a strong mission and socially responsible culture, which helped attract talent and launch social and environmental initiatives. Despite its numerous achievements and awards, however, there was limited awareness internally and externally about these initiatives and their impact on business and society. In addition, the company did not have a comprehensive way to track and report these achievements. As an emerging leader of the integrated health care plan in the United States, Solutions Care Association had both the responsibility and the opportunity to be a model of what American health care should look like. With growing concerns and scrutiny of the health care industry, there was no better time for Solutions Care Association to continue to strengthen its leadership position in addressing key social and environmental problems, such as providing affordable health care, reducing climate change impacts, phasing out toxic chemicals and creating a safe, culturally sensitive and supportive environment for employees, patients and suppliers.The overall goal of the case is to use the provided information from a comprehensive company assessment to identify a few key areas where Solutions Care Association can focus and demonstrate industry leadership while also supporting the bottom line. A set of key questions is included to guide students’ discussion around critical issues for building an integrated CSR strategy for Solutions Care Association, considering its culture, structure and present level of corporate citizenship management.
 
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